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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
AWG
951
Altus Wealth Group
Colorado
$1.95M -$380K -1,970 -14%
HCMT
952
Highland Capital Management (Tennessee)
Tennessee
$1.93M +$67.5K +350 +3%
RI
953
Redwood Investments
Massachusetts
$1.93M +$53K +275 +2%
AFG
954
Atomi Financial Group
New York
$1.92M +$173K +895 +8%
RBC
955
Romano Brothers & Co
Illinois
$1.92M +$409K +2,120 +21%
FWCM
956
Ferguson Wellman Capital Management
Oregon
$1.92M -$47.4M -246,035 -95%
CT
957
Coastline Trust
Rhode Island
$1.91M +$2.26M +11,710 +4,038%
GBT
958
Grove Bank & Trust
Florida
$1.91M -$1.15M -5,985 -33%
TAM
959
Trust Asset Management
Texas
$1.89M -$4.82K -25 -0.2%
WJWM
960
Williams Jones Wealth Management
New York
$1.88M +$2.89K +15 +0.1%
TYCC
961
Texas Yale Capital Corp
Florida
$1.86M
CA
962
CGN Advisors
Kansas
$1.86M +$658K +3,415 +41%
Parallax Volatility Advisers
963
Parallax Volatility Advisers
California
$1.86M -$9.98M -51,755 -82%
MCCP
964
Mission Creek Capital Partners
California
$1.85M -$62.6K -325 -3%
FTWA
965
Fifth Third Wealth Advisors
Ohio
$1.83M +$366K +1,900 +20%
PMWMG
966
Parr McKnight Wealth Management Group
Minnesota
$1.82M +$2.2M +11,430 New
SSWM
967
Smith Salley Wealth Management
North Carolina
$1.81M +$2.19M +11,375 New
VFA
968
Valeo Financial Advisors
Indiana
$1.8M +$185K +960 +9%
WANY
969
Wealthspire Advisors (New York)
New York
$1.8M +$1.93K +10 +0.1%
BAAM
970
Baker Avenue Asset Management
California
$1.8M +$393K +2,040 +22%
GPA
971
Guerra Pan Advisors
New Jersey
$1.79M -$18.3K -95 -0.8%
CTC
972
Central Trust Company
Missouri
$1.77M -$60.7K -315 -3%
CBT
973
Central Bank & Trust
Kentucky
$1.77M +$1.19M +6,165 +124%
FHA
974
Flagship Harbor Advisors
Massachusetts
$1.77M +$556K +2,885 +35%
WC
975
Waterloo Capital
Texas
$1.75M -$146K -755 -6%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.