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2,292 hedge funds and large institutions have $187B invested in ServiceNow in 2025 Q2 according to their latest regulatory filings, with 290 funds opening new positions, 986 increasing their positions, 743 reducing their positions, and 126 closing their positions.

New
Increased
Maintained
Reduced
Closed

130% more first-time investments, than exits

New positions opened: 290 | Existing positions closed: 126

33% more repeat investments, than reductions

Existing positions increased: 986 | Existing positions reduced: 743

28% more capital invested

Capital invested by funds: $146B → $187B (+$41.3B)

18% more funds holding in top 10

Funds holding in top 10: 65 → 77 (+12)

6% more funds holding

Funds holding: 2,159 → 2,292 (+133)

5% more call options, than puts

Call options by funds: $4.71B | Put options by funds: $4.49B

1.51% less ownership

Funds ownership: 441.96% → 440.45% (-1.5%)

Holders
2,292
Holders Change
+133
Holders Change %
+6.16%
% of All Funds
30.17%
Holding in Top 10
77
Holding in Top 10 Change
+12
Holding in Top 10 Change %
+18.46%
% of All Funds
1.01%
New
290
Increased
986
Reduced
743
Closed
126
Calls
$4.71B
Puts
$4.49B
Net Calls
+$221M
Net Calls Change
+$172M

Top Buyers

Rank Fund Capital Flow
1
Victory Capital Management
Victory Capital Management
Texas
+$463M
2
Bessemer Group
Bessemer Group
New Jersey
+$393M
3
Vanguard Group
Vanguard Group
Pennsylvania
+$376M
4
DZ Bank
DZ Bank
Germany
+$357M
5
Jennison Associates
Jennison Associates
New York
+$343M

Top Sellers

Rank Fund Capital Flow
1
JP Morgan Chase
JP Morgan Chase
New York
-$548M
2
Qube Research & Technologies (QRT)
Qube Research & Technologies (QRT)
United Kingdom
-$369M
3
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
-$284M
4
HSBC Holdings
HSBC Holdings
United Kingdom
-$272M
5
Tiger Global Management
Tiger Global Management
New York
-$264M
Name Holding Trade Value Shares
Change 		Change in
Stake
SPC
926
Sigma Planning Corp
Michigan
$2.8M -$189K -1,000 -7%
SP
927
SWS Partners
Ohio
$2.8M +$1.08M +5,745 +73%
CMI
928
Clare Market Investments
Texas
$2.8M +$139K +735 +6%
DACS
929
Dymon Asia Capital (Singapore)
Singapore
$2.79M +$2.56M +13,575 New
AFG
930
Atomi Financial Group
New York
$2.79M +$284K +1,505 +12%
SW
931
SkyOak Wealth
Michigan
$2.79M – – –
MCM
932
Maytus Capital Management
New York
$2.75M +$2.52M +13,370 New
SSWM
933
Smith Salley Wealth Management
North Carolina
$2.74M +$364K +1,930 +17%
HA
934
Harfst & Associates
Wyoming
$2.72M -$678K -3,595 -21%
LS
935
Leelyn Smith
Illinois
$2.69M +$68.9K +365 +3%
JPWM
936
Jamison Private Wealth Management
Georgia
$2.68M +$121K +640 +5%
AC
937
Avestar Capital
New York
$2.68M +$764K +4,050 +45%
MUAMU
938
Mitsubishi UFJ Asset Management (UK)
United Kingdom
$2.67M +$943K +5,000 +63%
TFS
939
Thoroughbred Financial Services
Tennessee
$2.67M -$861K -4,565 -26%
B
940
Bensler
Washington
$2.64M +$35.8K +190 +2%
CRWM
941
Castle Rock Wealth Management
California
$2.64M +$916K +4,855 +55%
BRWA
942
B. Riley Wealth Advisors
Florida
$2.63M +$2.42M +12,805 New
SCP
943
Sender Company & Partners
New York
$2.63M -$3.33M -17,635 -58%
DAS
944
Diversify Advisory Services
Utah
$2.63M +$192K +1,020 +7%
OGC
945
Oak Grove Capital
New Hampshire
$2.62M +$1.13M +6,000 +89%
PF
946
Phoenix Financial
Israel
$2.61M +$1.52M +8,070 +174%
UB
947
Umpqua Bank
Oregon
$2.6M -$196K -1,040 -8%
LFM
948
LGT Fund Management
Liechtenstein
$2.6M -$3.79M -20,075 -61%
VFA
949
Valeo Financial Advisors
Indiana
$2.59M +$241K +1,275 +11%
EWM
950
Empirical Wealth Management
Washington
$2.58M +$429K +2,275 +22%
36 37
38
39 40

NOW Hedge Fund Activity: Q2 2025 in Review

2,292 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q2 2025, worth a combined $187B — up 28% from $146B a quarter earlier.

Buyers outnumbered sellers: 290 funds opened new NOW positions and 126 closed out — a net gain of 164 holders — while 986 added to existing stakes and 743 trimmed.

The largest buyer was Victory Capital Management, adding an estimated $463M. The largest seller was JP Morgan Chase, cutting an estimated $548M.

  • 2,292 institutional investors held ServiceNow (NOW) as of Q2 2025, up from 2,159 in Q1 2025.
  • Funds reported $187B of ServiceNow stock for Q2 2025, up 28% quarter-over-quarter.
  • 290 funds opened new ServiceNow positions in Q2 2025 and 126 closed out, a net change of +164 holders.
  • The largest ServiceNow buyer in Q2 2025 was Victory Capital Management, an estimated $463M added.
  • The largest ServiceNow seller in Q2 2025 was JP Morgan Chase, an estimated $548M sold.

Based on aggregated 13F filings for Q2 2025.