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2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,256 → 2,158 (-98)

4.35% less ownership

Funds ownership: 446.3% → 441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 104 → 65 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B

Top Buyers

Rank Fund Capital Flow
1
JP Morgan Chase
JP Morgan Chase
New York
+$762M
2
Parnassus Investments
Parnassus Investments
California
+$629M
3
Amundi
Amundi
France
+$604M
4
Qube Research & Technologies (QRT)
Qube Research & Technologies (QRT)
United Kingdom
+$571M
5
Edgewood Management
Edgewood Management
Connecticut
+$543M

Top Sellers

Rank Fund Capital Flow
1
Fidelity Investments
Fidelity Investments
Massachusetts
-$1.31B
2
Wellington Management Group
Wellington Management Group
Massachusetts
-$833M
3
Polen Capital Management
Polen Capital Management
Florida
-$660M
4
DZ Bank
DZ Bank
Germany
-$606M
5
SM
SCGE Management
California
-$533M
Name Holding Trade Value Shares
Change 		Change in
Stake
PSC
926
Portman Square Capital
United Kingdom
$2.19M +$2.65M +13,740 New
WPC
927
Wedmont Private Capital
Pennsylvania
$2.17M +$252K +1,305 +10%
BJL
928
Brighton Jones LLC
Washington
$2.16M -$37.6K -195 -1%
SW
929
SkyOak Wealth
Michigan
$2.16M – – –
WIM
930
WealthPlan Investment Management
Nebraska
$2.15M -$133K -690 -5%
NRS
931
Neville Rodie & Shaw
New York
$2.12M – – –
AWAU
932
Alliance Wealth Advisors (Utah)
Utah
$2.1M -$1.82M -9,420 -42%
BIAS
933
Beacon Investment Advisory Services
New Jersey
$2.09M -$408K -2,115 -14%
MFS
934
Mattson Financial Services
Michigan
$2.09M +$472K +2,450 +23%
GLR
935
Great Lakes Retirement
Ohio
$2.09M +$1.6M +8,290 +172%
VA
936
VestGen Advisors
Illinois
$2.09M +$2.52M +13,095 New
FPAS
937
Focus Partners Advisor Solutions
Missouri
$2.08M +$955K +4,955 +61%
HFM
938
Harvest Fund Management
China
$2.05M -$3.36M -17,410 -57%
CMI
939
Clare Market Investments
Texas
$2.05M -$492K -2,550 -17%
BWG
940
Beta Wealth Group
California
$2.04M +$95.4K +495 +4%
NL
941
NDWM LLC
California
$2.03M +$129K +670 +6%
LS
942
Leelyn Smith
Illinois
$2.03M +$46.3K +240 +2%
B
943
Bensler
Washington
$2.02M +$226K +1,175 +10%
LWAM
944
Legacy Wealth Asset Management
Minnesota
$2.01M -$95.4K -495 -4%
KFBMI
945
Kentucky Farm Bureau Mutual Insurance
Kentucky
$1.99M – – –
JPWM
946
Jamison Private Wealth Management
Georgia
$1.98M +$158K +820 +7%
HT
947
Headlands Technologies
Illinois
$1.97M +$2.38M +12,350 New
GPWM
948
Grant Private Wealth Management
California
$1.96M +$785K +4,075 +50%
VA
949
Valmark Advisers
Ohio
$1.96M – – –
PCM
950
Penserra Capital Management
California
$1.95M -$1.55M -8,045 -40%
36 37
38
39 40

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.