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1,751 hedge funds and large institutions have $132B invested in ServiceNow in 2023 Q4 according to their latest regulatory filings, with 318 funds opening new positions, 631 increasing their positions, 600 reducing their positions, and 108 closing their positions.

New
Increased
Maintained
Reduced
Closed

194% more first-time investments, than exits

New positions opened: 318 | Existing positions closed: 108

31% more capital invested

Capital invested by funds: $100B → $132B (+$31.6B)

28% more funds holding in top 10

Funds holding in top 10: 68 → 87 (+19)

17.71% more ownership

Funds ownership: 439.31% → 457.03% (+18%)

12% more funds holding

Funds holding: 1,563 → 1,751 (+188)

5% more repeat investments, than reductions

Existing positions increased: 631 | Existing positions reduced: 600

31% less call options, than puts

Call options by funds: $1.93B | Put options by funds: $2.79B

Holders
1,751
Holders Change
+188
Holders Change %
+12.03%
% of All Funds
25.52%
Holding in Top 10
87
Holding in Top 10 Change
+19
Holding in Top 10 Change %
+27.94%
% of All Funds
1.27%
New
318
Increased
631
Reduced
600
Closed
108
Calls
$1.93B
Puts
$2.79B
Net Calls
-$851M
Net Calls Change
-$360M

Top Buyers

Rank Fund Capital Flow
1
Morgan Stanley
Morgan Stanley
New York
+$4.16B
2
JP Morgan Chase
JP Morgan Chase
New York
+$1.19B
3
Fidelity Investments
Fidelity Investments
Massachusetts
+$502M
4
BlackRock
BlackRock
New York
+$349M
5
Cerity Partners
Cerity Partners
New York
+$234M

Top Sellers

Rank Fund Capital Flow
1
Winslow Capital Management
Winslow Capital Management
Minnesota
-$303M
2
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
-$289M
3
Sands Capital Management
Sands Capital Management
Virginia
-$249M
4
AllianceBernstein
AllianceBernstein
Tennessee
-$247M
5
TD Asset Management
TD Asset Management
Ontario, Canada
-$237M
Name Holding Trade Value Shares
Change 		Change in
Stake
LTAS
926
Linden Thomas Advisory Services
North Carolina
$1.28M +$166K +1,320 +17%
PCM
927
Passive Capital Management
Maryland
$1.28M -$94.5K -750 -8%
EWM
928
EPG Wealth Management
Georgia
$1.28M +$46K +365 +5%
WPC
929
Wedmont Private Capital
Pennsylvania
$1.27M +$162K +1,285 +16%
CCWM
930
Cassaday & Co Wealth Management
Virginia
$1.27M +$11.3K +90 +1%
Capstone Investment Advisors
931
Capstone Investment Advisors
New York
$1.25M -$970K -7,695 -46%
NP
932
NorthRock Partners
Minnesota
$1.25M +$659K +5,225 +144%
TA
933
Tectonic Advisors
Texas
$1.24M – – –
LMKC
934
L.M. Kohn & Company
Ohio
$1.23M +$6.3K +50 +0.6%
WAG
935
Wallace Advisory Group
California
$1.23M -$50.4K -400 -4%
SI
936
Schusterman Interests
Oklahoma
$1.23M – – –
JPWM
937
Jamison Private Wealth Management
Georgia
$1.22M +$47.3K +375 +5%
WC
938
Waterloo Capital
Texas
$1.22M +$1.09M +8,620 New
THWM
939
Taylor Hoffman Wealth Management
Virginia
$1.21M -$7.56K -60 -0.7%
CWM
940
Connecticut Wealth Management
Connecticut
$1.21M +$1.08M +8,550 New
DAS
941
Dynamic Advisor Solutions
Arizona
$1.2M -$39.7K -315 -3%
MFS
942
Monetta Financial Services
Illinois
$1.2M – – –
NA
943
Navellier & Associates
Nevada
$1.2M +$189K +1,500 +21%
MUAMU
944
Mitsubishi UFJ Asset Management (UK)
United Kingdom
$1.2M +$1.07M +8,500 New
GM
945
GeoWealth Management
Illinois
$1.2M +$1.07M +8,460 New
SAM
946
Smartleaf Asset Management
Massachusetts
$1.18M +$1.06M +8,435 New
CAMG
947
CWA Asset Management Group
Florida
$1.18M +$272K +2,155 +35%
QCG
948
Quadrant Capital Group
Ohio
$1.18M +$27.1K +215 +3%
MFP
949
Meridian Financial Partners
Virginia
$1.17M -$408K -3,240 -29%
PSP
950
Principal Street Partners
Tennessee
$1.17M +$239K +1,895 +30%
36 37
38
39 40

NOW Hedge Fund Activity: Q4 2023 in Review

1,751 of the 6,860 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q4 2023, worth a combined $132B — up 31% from $100B a quarter earlier.

Buyers outnumbered sellers: 318 funds opened new NOW positions and 108 closed out — a net gain of 210 holders — while 631 added to existing stakes and 600 trimmed.

The largest buyer was Morgan Stanley, adding an estimated $4.16B. The largest seller was Winslow Capital Management, cutting an estimated $303M.

  • 1,751 institutional investors held ServiceNow (NOW) as of Q4 2023, up from 1,563 in Q3 2023.
  • Funds reported $132B of ServiceNow stock for Q4 2023, up 31% quarter-over-quarter.
  • 318 funds opened new ServiceNow positions in Q4 2023 and 108 closed out, a net change of +210 holders.
  • The largest ServiceNow buyer in Q4 2023 was Morgan Stanley, an estimated $4.16B added.
  • The largest ServiceNow seller in Q4 2023 was Winslow Capital Management, an estimated $303M sold.

Based on aggregated 13F filings for Q4 2023.