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1,751 hedge funds and large institutions have $132B invested in ServiceNow in 2023 Q4 according to their latest regulatory filings, with 318 funds opening new positions, 631 increasing their positions, 600 reducing their positions, and 108 closing their positions.

New
Increased
Maintained
Reduced
Closed

194% more first-time investments, than exits

New positions opened: 318 | Existing positions closed: 108

31% more capital invested

Capital invested by funds: $100B → $132B (+$31.6B)

28% more funds holding in top 10

Funds holding in top 10: 68 → 87 (+19)

17.71% more ownership

Funds ownership: 439.31% → 457.03% (+18%)

12% more funds holding

Funds holding: 1,563 → 1,751 (+188)

5% more repeat investments, than reductions

Existing positions increased: 631 | Existing positions reduced: 600

31% less call options, than puts

Call options by funds: $1.93B | Put options by funds: $2.79B

Holders
1,751
Holders Change
+188
Holders Change %
+12.03%
% of All Funds
25.52%
Holding in Top 10
87
Holding in Top 10 Change
+19
Holding in Top 10 Change %
+27.94%
% of All Funds
1.27%
New
318
Increased
631
Reduced
600
Closed
108
Calls
$1.93B
Puts
$2.79B
Net Calls
-$851M
Net Calls Change
-$360M

Top Buyers

Rank Fund Capital Flow
1
Morgan Stanley
Morgan Stanley
New York
+$4.16B
2
JP Morgan Chase
JP Morgan Chase
New York
+$1.19B
3
Fidelity Investments
Fidelity Investments
Massachusetts
+$502M
4
BlackRock
BlackRock
New York
+$349M
5
Cerity Partners
Cerity Partners
New York
+$234M

Top Sellers

Rank Fund Capital Flow
1
Winslow Capital Management
Winslow Capital Management
Minnesota
-$303M
2
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
-$289M
3
Sands Capital Management
Sands Capital Management
Virginia
-$249M
4
AllianceBernstein
AllianceBernstein
Tennessee
-$247M
5
TD Asset Management
TD Asset Management
Ontario, Canada
-$237M
Name Holding Trade Value Shares
Change 		Change in
Stake
AC
901
AXQ Capital
New Jersey
$1.41M +$1.01M +8,000 +400%
DWT
902
Dorsey & Whitney Trust
South Dakota
$1.4M +$245K +1,945 +24%
SW
903
SVB Wealth
Massachusetts
$1.4M +$143K +1,135 +13%
EAM
904
Eventide Asset Management
Massachusetts
$1.4M +$331K +2,630 +36%
VIM
905
VELA Investment Management
Ohio
$1.4M +$7.56K +60 +0.6%
GPA
906
Guerra Pan Advisors
New Jersey
$1.39M +$71.8K +570 +6%
WAOTB
907
Wealth Advisors of Tampa Bay
Florida
$1.38M -$1.25M -9,930 -50%
First Manhattan
908
First Manhattan
New York
$1.37M +$3.78K +30 +0.3%
AWM
909
Accurate Wealth Management
Florida
$1.37M +$66.8K +530 +6%
AWA
910
Arkadios Wealth Advisors
Georgia
$1.36M +$30.3K +240 +3%
EH
911
Equitable Holdings
New York
$1.35M +$122K +965 +11%
NL
912
NVWM LLC
Pennsylvania
$1.34M -$47.9K -380 -4%
BA
913
Bristlecone Advisors
Washington
$1.33M -$172K -1,365 -13%
VFA
914
Valeo Financial Advisors
Indiana
$1.32M +$56.7K +450 +5%
DWA
915
Douglass Winthrop Advisors
New York
$1.32M +$42.9K +340 +4%
GA
916
GraniteShares Advisors
New York
$1.32M -$294K -2,335 -20%
WIM
917
WealthPlan Investment Management
Nebraska
$1.31M +$1.17M +9,290 New
FHA
918
Flagship Harbor Advisors
Massachusetts
$1.31M +$282K +2,240 +32%
SIM
919
Sentry Investment Management
Wisconsin
$1.31M +$427K +3,385 +58%
CFM
920
Coronation Fund Managers
South Africa
$1.31M -$1.75M -13,915 -60%
KA
921
KLCM Advisors
Wisconsin
$1.31M +$1.16M +9,240 New
SFG
922
Synergy Financial Group
California
$1.3M -$49.2K -390 -4%
AAS
923
Ameritas Advisory Services
Nebraska
$1.3M +$202K +1,605 +24%
FW
924
FirstPurpose Wealth
Utah
$1.29M +$30.9K +245 +3%
YDMI
925
Y.D. More Investments
Israel
$1.29M +$50.4K +400 +5%
35 36
37
38 39

NOW Hedge Fund Activity: Q4 2023 in Review

1,751 of the 6,860 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q4 2023, worth a combined $132B — up 31% from $100B a quarter earlier.

Buyers outnumbered sellers: 318 funds opened new NOW positions and 108 closed out — a net gain of 210 holders — while 631 added to existing stakes and 600 trimmed.

The largest buyer was Morgan Stanley, adding an estimated $4.16B. The largest seller was Winslow Capital Management, cutting an estimated $303M.

  • 1,751 institutional investors held ServiceNow (NOW) as of Q4 2023, up from 1,563 in Q3 2023.
  • Funds reported $132B of ServiceNow stock for Q4 2023, up 31% quarter-over-quarter.
  • 318 funds opened new ServiceNow positions in Q4 2023 and 108 closed out, a net change of +210 holders.
  • The largest ServiceNow buyer in Q4 2023 was Morgan Stanley, an estimated $4.16B added.
  • The largest ServiceNow seller in Q4 2023 was Winslow Capital Management, an estimated $303M sold.

Based on aggregated 13F filings for Q4 2023.