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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
RBWA
876
RFG - Bristol Wealth Advisors
Massachusetts
$2.61M -$569K -2,950 -15%
HWA
877
HCR Wealth Advisors
California
$2.6M +$96.4K +500 +3%
LFP
878
Leeward Financial Partners
Washington
$2.6M +$79K +410 +3%
CWM
879
Circle Wealth Management
New Jersey
$2.6M +$545K +2,825 +21%
CA
880
Clearstead Advisors
Ohio
$2.58M +$48.2K +250 +2%
PCA
881
Pallas Capital Advisors
Massachusetts
$2.57M +$1.14M +5,940 +58%
LA
882
Legacy Advisors
Pennsylvania
$2.56M +$54K +280 +2%
IFWM
883
Institute for Wealth Management
Colorado
$2.54M +$550K +2,855 +22%
BFS
884
Bradley Foster & Sargent
Connecticut
$2.54M +$51.1K +265 +2%
AWA
885
Alta Wealth Advisors
Massachusetts
$2.53M -$64.6K -335 -2%
SIA
886
Schechter Investment Advisors
Michigan
$2.5M -$830K -4,305 -22%
GCC
887
Guardian Capital (Canada)
Ontario, Canada
$2.49M +$390K +2,025 +15%
Financial Engines Advisors
888
Financial Engines Advisors
California
$2.49M -$19.3K -100 -0.6%
PI
889
PGGM Investments
Netherlands
$2.48M
SAM
890
Smartleaf Asset Management
Massachusetts
$2.46M -$46.3K -240 -2%
SFM
891
Signet Financial Management
New Jersey
$2.45M +$76.1K +395 +3%
BWG
892
Boomfish Wealth Group
Georgia
$2.44M +$54.9K +285 +2%
BAM
893
Beaumont Asset Management
Texas
$2.44M -$923K -4,790 -24%
PA
894
Pinnacle Associates
New York
$2.44M +$54K +280 +2%
Capstone Investment Advisors
895
Capstone Investment Advisors
New York
$2.43M +$2.94M +15,250 New
BC
896
Burney Company
Virginia
$2.42M -$5.78M -29,975 -66%
OFS
897
OMC Financial Services
New York
$2.41M -$4.82K -25 -0.2%
HI
898
Hoey Investments
Pennsylvania
$2.4M -$1.12M -5,835 -28%
LW
899
Linscomb Wealth
Texas
$2.38M +$330K +1,710 +13%
CC
900
Centiva Capital
New York
$2.37M +$1.25M +6,485 +77%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.