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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
QPW
851
Quantum Private Wealth
Florida
$2.81M -$186K -965 -5%
IGAM
852
iA Global Asset Management
Quebec, Canada
$2.8M -$8.53M -44,270 -72%
IFG
853
Independent Financial Group
California
$2.8M -$831K -4,310 -20%
TFS
854
Thoroughbred Financial Services
Tennessee
$2.79M +$48.2K +250 +1%
CCM
855
Canal Capital Management
Virginia
$2.79M -$338K -1,755 -9%
CIG
856
CHB Investment Group
Pennsylvania
$2.78M -$4.82K -25 -0.1%
MAM
857
Morse Asset Management
Connecticut
$2.76M +$1.16M +6,020 +53%
OM
858
OV Management
Minnesota
$2.76M -$666K -3,455 -17%
AP
859
Adero Partners
California
$2.75M +$12.5K +65 +0.4%
Empower Advisory Group
860
Empower Advisory Group
Colorado
$2.73M -$72.3K -375 -2%
DAS
861
Diversify Advisory Services
Utah
$2.71M +$457K +2,370 +20%
GIC
862
Generali Investments CEE
Czech Republic
$2.71M +$2.41M +12,500 +278%
PP
863
PDS Planning
Ohio
$2.69M +$104K +540 +3%
JWCA
864
J.W. Cole Advisors
Florida
$2.69M +$1.04M +5,395 +47%
LCM
865
Landscape Capital Management
New Jersey
$2.69M +$1.43M +7,440 +79%
GI
866
GAMMA Investing
California
$2.69M +$297K +1,540 +10%
CAMG
867
CWA Asset Management Group
Florida
$2.69M -$224K -1,160 -6%
MG
868
Mather Group
Illinois
$2.68M +$277K +1,435 +9%
Loomis, Sayles & Company
869
Loomis, Sayles & Company
Massachusetts
$2.68M +$1.69M +8,770 +109%
ATC
870
Argent Trust Co
Tennessee
$2.68M +$11.6K +60 +0.4%
HA
871
Harfst & Associates
Wyoming
$2.68M -$120K -625 -4%
FRA
872
Frank Rimerman Advisors
California
$2.66M -$38.5K -200 -1%
APW
873
Acima Private Wealth
Virginia
$2.65M
BP
874
Ballentine Partners
Massachusetts
$2.62M +$234K +1,215 +8%
WWM
875
Western Wealth Management
Colorado
$2.62M +$114K +590 +4%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.