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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
DCA
801
DSG Capital Advisors
Minnesota
$3.34M -$51.1K -265 -1%
SIC
802
Salem Investment Counselors
North Carolina
$3.31M +$22.2K +115 +0.6%
NI
803
Natural Investments
California
$3.31M -$624K -3,235 -13%
GT
804
Greenleaf Trust
Michigan
$3.31M +$284K +1,475 +8%
MOS
805
MGO One Seven
Ohio
$3.31M +$1.14M +5,890 +40%
S
806
SignatureFD
Georgia
$3.26M -$30.8K -160 -0.8%
TPCW
807
TD Private Client Wealth
New York
$3.24M -$722K -3,745 -16%
WM
808
Whitford Management
New York
$3.24M +$3.92M +20,330 New
AA
809
ALPS Advisors
Colorado
$3.22M +$396K +2,055 +11%
AFC
810
AFT Forsyth & Company
Florida
$3.22M -$53K -275 -1%
SP
811
Saranac Partners
$3.21M -$569K -2,950 -13%
PA
812
Paragon Advisors
Texas
$3.21M +$186K +965 +5%
JC
813
JBF Capital
Colorado
$3.19M +$771K +4,000 +25%
CHCM
814
Columbus Hill Capital Management
New Jersey
$3.18M
GCWM
815
Guided Capital Wealth Management
Texas
$3.17M +$913K +4,735 +31%
BCM
816
Berbice Capital Management
New York
$3.13M +$21.2K +110 +0.6%
PGCM
817
Prescott Group Capital Management
Oklahoma
$3.11M +$300K +1,555 +9%
IWA
818
Icon Wealth Advisors
Texas
$3.11M -$1.7M -8,810 -31%
CA
819
Callahan Advisors
Texas
$3.1M -$19.3K -100 -0.5%
PL
820
Perpetual Ltd
Australia
$3.1M +$306K +1,590 +9%
WAS
821
WESPAC Advisors SoCal
California
$3.1M +$212K +1,100 +6%
GIM
822
Generate Investment Management
New Zealand
$3.09M +$3.75M +19,430 New
NCGI
823
Next Century Growth Investors
Minnesota
$3.09M -$1.32M -6,865 -26%
BCM
824
Beck Capital Management
Texas
$3.09M -$190K -985 -5%
PIM
825
Plato Investment Management
Australia
$3.06M -$711K -3,690 -16%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.