We are live on ! Find out more
NOW icon

ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
AC
776
Allstate Corporation
Illinois
$3.64M -$1.45M -7,540 -25%
HCA
777
Harbor Capital Advisors
Illinois
$3.63M -$202K -1,050 -4%
AFS
778
Aft Forsyth & Sober
Florida
$3.62M +$1.01M +5,250 +30%
CIA
779
Cohen Investment Advisors
New Hampshire
$3.61M +$145K +750 +3%
PWG
780
Portside Wealth Group
Utah
$3.58M -$2.62M -13,570 -38%
BHB
781
Bank Hapoalim BM
Israel
$3.57M -$67.5K -350 -2%
CTA
782
Chesley Taft & Associates
Illinois
$3.55M +$436K +2,260 +11%
QCG
783
Quadrant Capital Group
Ohio
$3.53M +$2.32M +12,060 +119%
CG
784
Caprock Group
Idaho
$3.52M +$205K +1,065 +5%
TS
785
Triglav Skladi
Slovenia
$3.5M -$5.49M -28,500 -56%
AI
786
AXS Investments
New York
$3.49M -$36.6K -190 -0.9%
SCA
787
Snowden Capital Advisors
New York
$3.47M -$470K -2,440 -10%
WW
788
Westshore Wealth
California
$3.47M -$1.54M -7,980 -27%
KA
789
Kovack Advisors
Florida
$3.47M +$264K +1,370 +7%
UF
790
Univest Financial
Pennsylvania
$3.47M -$1.79M -9,275 -30%
KI
791
Kapitalo Investimentos
Brazil
$3.46M +$4.19M +21,750 New
SH
792
SeaTown Holdings
Singapore
$3.46M +$4.19M +21,750 New
MMA
793
Miracle Mile Advisors
California
$3.46M +$65.5K +340 +2%
WCA
794
Westover Capital Advisors
Delaware
$3.45M -$53K -275 -1%
NIM
795
Nicollet Investment Management
Minnesota
$3.45M -$2.85M -14,795 -41%
VSQM
796
V-Square Quantitative Management
Illinois
$3.44M +$254K +1,320 +6%
NG
797
Norden Group
Utah
$3.43M -$1.75M -9,070 -30%
FBT
798
First Bank & Trust
South Dakota
$3.4M -$61.7K -320 -1%
KM
799
KP Management
Minnesota
$3.38M
SS
800
SBI Securities
Japan
$3.37M +$314K +1,630 +8%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.