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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
WI
726
Wahed Invest
New York
$4.26M +$192K +995 +4%
PA
727
Parallel Advisors
California
$4.25M -$131K -680 -2%
MWM
728
Meridian Wealth Management
Kentucky
$4.24M +$899K +4,665 +21%
LBWM
729
Left Brain Wealth Management
Illinois
$4.23M -$846K -4,390 -14%
SNB
730
Security National Bank
Nebraska
$4.23M +$879K +4,560 +21%
WR
731
WD Rutherford
Oregon
$4.22M +$36.6K +190 +0.7%
NL
732
NWAM LLC
Washington
$4.18M -$532K -2,760 -10%
PWM
733
Perigon Wealth Management
California
$4.18M +$403K +2,090 +9%
VIM
734
Vinva Investment Management
Australia
$4.16M +$463K +2,400 +10%
KPWS
735
Kestra Private Wealth Services
Texas
$4.14M +$265K +1,375 +6%
LCM
736
Legato Capital Management
California
$4.14M +$2.48M +12,875 +98%
CWG
737
Cornerstone Wealth Group
North Carolina
$4.14M +$231K +1,200 +5%
HAG
738
HighPoint Advisor Group
Illinois
$4.12M +$194K +1,005 +5%
P
739
Paradiem
Louisiana
$4.12M -$838K -4,350 -14%
BWM
740
Bosman Wealth Management
California
$4.09M +$3.49M +18,120 +239%
SG Americas Securities
741
SG Americas Securities
New York
$4.08M -$16.6M -85,980 -77%
AI
742
Axecap Investments
Ohio
$4.07M +$745K +3,865 +18%
GIA
743
Gladstone Institutional Advisory
Florida
$4.07M +$2.66M +13,810 +117%
MIM
744
Montgomery Investment Management
Maryland
$4.07M +$964 +5 +0%
OCM
745
Once Capital Management
New York
$4.02M +$1.88M +9,750 +63%
ACM
746
Alight Capital Management
New York
$3.98M -$4.82M -25,000 -50%
CWI
747
Conscious Wealth Investments
Florida
$3.96M +$468K +2,430 +14%
FA
748
Faithward Advisors
Pennsylvania
$3.93M -$182K -945 -4%
CYG
749
Clean Yield Group
Vermont
$3.93M +$977K +5,070 +26%
SSWM
750
Sheets Smith Wealth Management
North Carolina
$3.92M -$457K -2,370 -9%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.