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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
CM
651
Churchill Management
California
$5.48M -$5.88M -30,525 -47%
RFC
652
Regions Financial Corp
Alabama
$5.48M -$613K -3,180 -8%
CCIA
653
Campbell & Co Investment Adviser
Maryland
$5.46M +$6.6M +34,265 New
TRCT
654
Tower Research Capital (TRC)
New York
$5.42M -$8.82M -45,735 -57%
EAMA
655
EFG Asset Management (Americas)
Florida
$5.42M -$137K -710 -2%
HI
656
Horizon Investments
North Carolina
$5.34M +$474K +2,460 +8%
SIG
657
Stonegate Investment Group
Alabama
$5.33M -$20.2K -105 -0.3%
EF
658
Empirical Finance
Pennsylvania
$5.31M +$89.6K +465 +1%
BCM
659
Brasada Capital Management
Texas
$5.3M +$3.04M +15,755 +76%
Walleye Capital
660
Walleye Capital
New York
$5.3M -$11.5M -59,630 -64%
FT
661
Fiduciary Trust
Massachusetts
$5.29M +$1.03M +5,325 +19%
ECM
662
ExodusPoint Capital Management
New York
$5.26M +$6.36M +33,010 New
VVP
663
Venture Visionary Partners
Ohio
$5.25M -$743K -3,855 -10%
Twin Tree Management
664
Twin Tree Management
Texas
$5.23M +$6.33M +32,820 New
NMIMC
665
Northwestern Mutual Investment Management Company
Wisconsin
$5.22M +$11.6K +60 +0.2%
GWSG
666
GPS Wealth Strategies Group
Colorado
$5.21M -$689K -3,575 -10%
LFM
667
LGT Fund Management
Liechtenstein
$5.21M -$5.49M -28,465 -47%
TFA
668
Transamerica Financial Advisors
Florida
$5.21M -$62.6K -325 -1%
FCM
669
Fortis Capital Management
Washington
$5.2M +$252K +1,310 +4%
AAMU
670
APG Asset Management US
New York
$5.18M
KOCAA
671
Knights of Columbus Asset Advisors
Connecticut
$5.18M -$5.78K -30 -0.1%
BWP
672
Barlow Wealth Partners
Kentucky
$5.17M +$5.27M +27,330 New
IAM
673
Impact Asset Management
$5.16M +$1.62M +8,400 +35%
PIA
674
Petredis Investment Advisors
Pennsylvania
$5.1M +$54.9K +285 +0.9%
JSP
675
Jackson Square Partners
California
$5.09M -$267K -1,385 -4%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.