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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
RWP
626
RWA Wealth Partners
Massachusetts
$6.08M -$949K -4,925 -11%
BPAMU
627
BTG Pactual Asset Management US
New York
$6.08M +$5.6M +29,050 +318%
GVAG
628
Great Valley Advisor Group
Delaware
$6.08M +$212K +1,100 +3%
BG
629
BDF Gestion
France
$6.07M
MWM
630
Mission Wealth Management
California
$6.07M +$1M +5,200 +16%
OIA
631
OneDigital Investment Advisors
Kansas
$6.03M +$468K +2,430 +7%
CAM
632
Covenant Asset Management
New Jersey
$5.95M +$301K +1,560 +4%
MAM
633
Mirabaud Asset Management
United Kingdom
$5.91M +$2.64M +13,680 +59%
CCME
634
CIBC Capital Markets (Europe)
Luxembourg
$5.89M
AWM
635
Apollon Wealth Management
South Carolina
$5.89M +$4.12M +21,380 +137%
AFWM
636
AMJ Financial Wealth Management
Virginia
$5.89M -$2.63M -13,640 -27%
FFP
637
FourThought Financial Partners
Florida
$5.85M -$1.22M -6,325 -15%
OC
638
Oppenheimer & Co
New York
$5.85M +$1.24M +6,455 +21%
FFA
639
Farther Finance Advisors
California
$5.82M +$3.66M +18,990 +113%
LFAS
640
Level Four Advisory Services
Texas
$5.81M -$120K -625 -2%
CDDEC
641
Caisse Des Depots Et Consignations
France
$5.75M +$6.96M +36,105 New
DWM
642
Diversify Wealth Management
Utah
$5.74M -$430K -2,230 -7%
SSA
643
Schonfeld Strategic Advisors
New York
$5.63M +$6.51M +33,750 +2,136%
KA
644
Kintegral Advisory
New York
$5.6M -$23.1K -120 -0.3%
FAT
645
First American Trust
California
$5.58M -$2.13M -11,055 -24%
WS
646
Wedbush Securities
California
$5.57M +$19.3K +100 +0.3%
Point72 Asset Management
647
Point72 Asset Management
Connecticut
$5.57M -$11.6M -60,000 -63%
AWA
648
Arkadios Wealth Advisors
Georgia
$5.56M +$3.79M +19,670 +129%
IHG
649
Insight Holdings Group
New York
$5.49M -$24M -124,500 -78%
DSC
650
Duncker Streett & Co
Missouri
$5.49M +$500K +2,595 +8%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.