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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
SWM
551
Spire Wealth Management
Virginia
$8.71M -$102K -530 -1%
JCM
552
Janney Capital Management
Pennsylvania
$8.7M -$1.88M -9,765 -15%
CAG
553
Crestwood Advisors Group
Massachusetts
$8.69M +$120K +620 +1%
CFG
554
Citizens Financial Group
Rhode Island
$8.69M +$601K +3,120 +6%
QCM
555
Qsemble Capital Management
New York
$8.54M +$9.63M +49,955 +1,361%
AP
556
Americana Partners
Texas
$8.51M -$439K -2,280 -4%
SSB
557
Sandy Spring Bank
Maryland
$8.5M +$2.05M +10,650 +25%
GIM
558
Grassi Investment Management
California
$8.49M
PIM
559
Progressive Investment Management
Oregon
$8.44M -$254K -1,320 -2%
SFM
560
Soros Fund Management
New York
$8.39M +$2.75M +14,285 +37%
CUAMC
561
China Universal Asset Management Company
China
$8.24M -$2.41M -12,525 -19%
PEAK6
562
PEAK6
Illinois
$8.23M +$9.97M +51,700 +1,034,000%
SCM
563
Sterling Capital Management
North Carolina
$8.12M -$833K -4,320 -8%
PAS
564
Park Avenue Securities
New York
$8.1M +$303K +1,570 +3%
RAM
565
Robocap Asset Management
United Kingdom
$8.01M -$325K -1,685 -3%
FLPIM
566
F.L. Putnam Investment Management
Massachusetts
$7.87M +$8.57M +44,480 +903%
AT
567
Avalon Trust
New Mexico
$7.87M +$9.39M +48,730 +7,328%
NG
568
NWK Group
California
$7.76M -$274K -1,420 -3%
VG
569
Visualize Group
New York
$7.75M +$9.39M +48,700 New
OQS
570
Occudo Quantitative Strategies
Florida
$7.71M +$9.31M +48,325 New
ALMGDA
571
AG2R La Mondiale Gestion d'Actifs
France
$7.7M +$7.34M +38,095 New
NMERB
572
New Mexico Educational Retirement Board
New Mexico
$7.68M -$193K -1,000 -2%
MC
573
Moors & Cabot
Massachusetts
$7.68M +$3.85K +20 +0%
MSRPS
574
Maryland State Retirement & Pension System
Maryland
$7.64M -$1.43M -7,395 -13%
VLKIM
575
Van Lanschot Kempen Investment Management
Netherlands
$7.6M -$13.8M -71,820 -60%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.