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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
VAS
501
Vestmark Advisory Solutions
Massachusetts
$10.5M +$5.4M +28,030 +74%
UB
502
UMB Bank
Missouri
$10.5M -$955K -4,955 -7%
BIA
503
Biondo Investment Advisors
Pennsylvania
$10.4M +$91.6K +475 +0.7%
IMCOOI
504
Investment Management Corp of Ontario (IMCO)
Canada
$10.3M +$1.73M +8,970 +16%
BP
505
Broadleaf Partners
Ohio
$10.3M -$141K -730 -1%
VanEck Associates
506
VanEck Associates
New York
$10.3M +$359K +1,860 +3%
BRA
507
Bender Robert & Associates
California
$10.2M +$1.09M +5,655 +10%
JCM
508
Jag Capital Management
Missouri
$10.1M +$2.55M +13,210 +26%
ELI
509
Empire Life Investments
Ontario, Canada
$10.1M +$8.73M +45,305 +251%
NW
510
NewEdge Wealth
Pennsylvania
$10.1M -$930K -4,825 -7%
HIMCH
511
Hartford Investment Management Co (HIMCO)
Connecticut
$10M -$158K -820 -1%
MYAM
512
Meiji Yasuda Asset Management
Japan
$9.89M -$975K -5,060 -8%
AAM
513
Advisors Asset Management
Colorado
$9.86M +$1.23M +6,360 +11%
AT
514
AMF Tjänstepension
Sweden
$9.75M
FNBT
515
FineMark National Bank & Trust
Florida
$9.71M +$635K +3,295 +6%
P
516
&Partners
Tennessee
$9.7M +$1.64M +8,530 +17%
NCM
517
Nearwater Capital Markets
Ireland
$9.55M +$11.6M +60,000 New
CWM
518
Calamos Wealth Management
Illinois
$9.54M +$109K +565 +1%
WIA
519
World Investment Advisors
California
$9.52M +$5.02M +26,050 +77%
GC
520
GFG Capital
Florida
$9.48M -$2.33M -12,110 -17%
ACM
521
Alcosta Capital Management
California
$9.45M -$63.6K -330 -0.6%
GIBU
522
Gulf International Bank (UK)
United Kingdom
$9.43M -$3.91M -20,260 -25%
ORI
523
Oak Ridge Investments
Illinois
$9.39M +$529K +2,745 +5%
MF
524
Magnetar Financial
Illinois
$9.38M +$11.4M +58,940 New
FI
525
Firetrail Investments
Australia
$9.38M +$11.2M +58,250 New

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.