ServiceNow

NOW

Market cap $150B

2,218 hedge funds and large institutions have $164B invested in ServiceNow in 2025 Q3 according to their latest regulatory filings, with 185 funds opening new positions, 1,022 increasing their positions, 733 reducing their positions, and 196 closing their positions.

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New

Increased

Maintained

Reduced

Closed

more repeat investments, than reductions

Existing positions increased: | Existing positions reduced:

less first-time investments, than exits

New positions opened: | Existing positions closed:

less funds holding

Funds holding: →

less ownership

Funds ownership: →

12% less capital invested

Capital invested by funds: $187B → $164B (-$23B)

18% less call options, than puts

Call options by funds: $3.27B | Put options by funds: $3.99B

32% less funds holding in top 10

Funds holding in top 10: 76 → 52 (-24)

Holders

2,218

Holders Change

Holders Change %

% of All Funds

Holding in Top 10

Holding in Top 10 Change

Holding in Top 10 Change %

% of All Funds

New

Increased

Reduced

Closed

Calls

$3.27B

Puts

$3.99B

Net Calls

Net Calls Change

Top Buyers

1		+$1.19B
2		+$636M
3		+$291M
4	Goldman Sachs New York	+$256M
5	Holocene Advisors New York	+$239M

Top Sellers

1		-$1.2B
2		-$984M
3		-$448M
4	Invesco Atlanta, Georgia	-$425M
5	Massachusetts Financial Services Boston, Massachusetts	-$387M

#	Name	Holding
26	26 Edgewood Management Greenwich, Connecticut	$1.26B
27	27 Legal & General Group London, United Kingdom	$1.25B
28	28 Royal Bank of Canada Toronto, Ontario, Canada	$1.22B
29	29 Invesco Atlanta, Georgia	$1.21B
30	30 Sands Capital Management Arlington, Virginia	$1.15B
31	31 Barclays London, United Kingdom	$1.06B
32	32 Polen Capital Management Boca Raton, Florida	$1.03B
33	33 Ameriprise Minneapolis, Minnesota	$918M
34	34 Brown Advisory Baltimore, Maryland	$915M
35	35 Nordea Investment Management Stockholm, Sweden	$886M
36	36 Wells Fargo San Francisco, California	$832M
37	37 Janus Henderson Group London, United Kingdom	$816M
38	38 Swedbank Stockholm, Sweden	$736M
39	39 Winslow Capital Management Minneapolis, Minnesota	$699M
40	40 UBS Group Zurich, Switzerland	$690M
41	41 Capital Research Global Investors Los Angeles, California	$674M
42	42 Victory Capital Management San Antonio, Texas	$631M
43	43 Daiwa Securities Group Tokyo, Japan	$624M
44	44 ClearBridge Investments New York	$603M
45	45 HSBC Holdings London, United Kingdom	$603M
46	46 Parnassus Investments San Francisco, California	$587M
47	SGA 47 Sustainable Growth Advisers Stamford, Connecticut	$578M
48	48 Swiss National Bank Zurich, Switzerland	$549M
49	49 Envestnet Asset Management Chicago, Illinois	$545M
50	50 VOYA Investment Management Atlanta, Georgia	$539M