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2,241 hedge funds and large institutions have $164B invested in ServiceNow in 2025 Q3 according to their latest regulatory filings, with 186 funds opening new positions, 1,035 increasing their positions, 735 reducing their positions, and 197 closing their positions.

New
Increased
Maintained
Reduced
Closed

41% more repeat investments, than reductions

Existing positions increased: 1,035 | Existing positions reduced: 735

6% less first-time investments, than exits

New positions opened: 186 | Existing positions closed: 197

2% less funds holding

Funds holding: 2,291 → 2,241 (-50)

8.55% less ownership

Funds ownership: 440.45% → 431.9% (-8.5%)

12% less capital invested

Capital invested by funds: $187B → $164B (-$22.7B)

18% less call options, than puts

Call options by funds: $3.27B | Put options by funds: $3.99B

31% less funds holding in top 10

Funds holding in top 10: 77 → 53 (-24)

Holders
2,241
Holders Change
-50
Holders Change %
-2.18%
% of All Funds
29.41%
Holding in Top 10
53
Holding in Top 10 Change
-24
Holding in Top 10 Change %
-31.17%
% of All Funds
0.7%
New
186
Increased
1,035
Reduced
735
Closed
197
Calls
$3.27B
Puts
$3.99B
Net Calls
-$713M
Net Calls Change
-$935M

Top Buyers

Rank Fund Capital Flow
1
JP Morgan Chase
JP Morgan Chase
New York
+$1.2B
2
BlackRock
BlackRock
New York
+$645M
3
LOAME
Lombard Odier Asset Management (Europe)
United Kingdom
+$587M
4
Victory Capital Management
Victory Capital Management
Texas
+$318M
5
Vanguard Group
Vanguard Group
Pennsylvania
+$295M

Top Sellers

Rank Fund Capital Flow
1
Bank of America
Bank of America
North Carolina
-$1.22B
2
Fidelity Investments
Fidelity Investments
Massachusetts
-$999M
3
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
-$455M
4
Invesco
Invesco
Georgia
-$431M
5
Massachusetts Financial Services
Massachusetts Financial Services
Massachusetts
-$393M
Name Holding Trade Value Shares
Change 		Change in
Stake
Edgewood Management
26
Edgewood Management
Connecticut
$1.26B -$121M -648,300 -9%
Legal & General Group
27
Legal & General Group
United Kingdom
$1.25B +$22.7M +121,715 +2%
Royal Bank of Canada
28
Royal Bank of Canada
Ontario, Canada
$1.22B +$67.7M +362,210 +6%
Invesco
29
Invesco
Georgia
$1.21B -$431M -2,308,585 -26%
Sands Capital Management
30
Sands Capital Management
Virginia
$1.15B -$151M -810,280 -12%
Barclays
31
Barclays
United Kingdom
$1.06B -$42M -224,660 -4%
Polen Capital Management
32
Polen Capital Management
Florida
$1.03B -$49.3M -264,095 -4%
Ameriprise
33
Ameriprise
Minnesota
$918M +$31.8M +170,220 +4%
Brown Advisory
34
Brown Advisory
Maryland
$915M -$56.5M -302,445 -6%
Nordea Investment Management
35
Nordea Investment Management
Sweden
$886M +$62.5M +334,775 +7%
Wells Fargo
36
Wells Fargo
California
$832M +$46.5M +248,830 +6%
Janus Henderson Group
37
Janus Henderson Group
United Kingdom
$816M +$44.3M +237,240 +6%
Swedbank
38
Swedbank
Sweden
$736M +$41.4M +221,485 +6%
Winslow Capital Management
39
Winslow Capital Management
Minnesota
$699M +$136M +727,385 +24%
UBS Group
40
UBS Group
Switzerland
$690M -$25.4M -136,080 -4%
Capital Research Global Investors
41
Capital Research Global Investors
California
$674M -$214M -1,146,735 -24%
Victory Capital Management
42
Victory Capital Management
Texas
$631M +$318M +1,705,185 +49%
Daiwa Securities Group
43
Daiwa Securities Group
Japan
$624M +$139M +745,580 +28%
ClearBridge Investments
44
ClearBridge Investments
New York
$603M +$44.5M +238,180 +8%
HSBC Holdings
45
HSBC Holdings
United Kingdom
$603M +$61.3M +328,375 +11%
Parnassus Investments
46
Parnassus Investments
California
$587M +$1.19M +6,360 +0.2%
SGA
47
Sustainable Growth Advisers
Connecticut
$578M -$18M -96,615 -3%
Swiss National Bank
48
Swiss National Bank
Switzerland
$549M -$27.6M -147,500 -5%
Envestnet Asset Management
49
Envestnet Asset Management
Illinois
$545M -$1.72M -9,190 -0.3%
VOYA Investment Management
50
VOYA Investment Management
Georgia
$539M -$77.6M -415,470 -12%
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NOW Hedge Fund Activity: Q3 2025 in Review

2,241 of the 7,619 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q3 2025, worth a combined $164B — down 12% from $187B a quarter earlier.

Sellers outnumbered buyers: 197 funds closed out of NOW and 186 opened new positions — a net loss of 11 holders — while 735 trimmed existing stakes and 1,035 added.

The largest buyer was JP Morgan Chase, adding an estimated $1.2B. The largest seller was Bank of America, cutting an estimated $1.22B.

  • 2,241 institutional investors held ServiceNow (NOW) as of Q3 2025, down from 2,291 in Q2 2025.
  • Funds reported $164B of ServiceNow stock for Q3 2025, down 12% quarter-over-quarter.
  • 186 funds opened new ServiceNow positions in Q3 2025 and 197 closed out, a net change of -11 holders.
  • The largest ServiceNow buyer in Q3 2025 was JP Morgan Chase, an estimated $1.2B added.
  • The largest ServiceNow seller in Q3 2025 was Bank of America, an estimated $1.22B sold.

Based on aggregated 13F filings for Q3 2025.