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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
MPWT
451
MassMutual Private Wealth & Trust
Connecticut
$14.1M +$5.94M +30,820 +54%
OPERF
452
Oregon Public Employees Retirement Fund
Oregon
$14.1M +$17.3K +90 +0.1%
BDLIB
453
Banque de Luxembourg Investments (BLI)
Luxembourg
$14M -$28.4M -147,600 -63%
TC
454
Tenere Capital
New York
$14M +$17M +88,000 New
IWC
455
Integrated Wealth Concepts
Massachusetts
$13.8M +$173K +900 +1%
Mercer Global Advisors
456
Mercer Global Advisors
Colorado
$13.8M +$2.8M +14,520 +20%
CC
457
Cornerstone Capital
California
$13.6M -$19.3K -100 -0.1%
GAM
458
Generali Asset Management
Italy
$13.5M -$1.84M -9,560 -10%
MSR
459
Main Street Research
Connecticut
$13.5M -$15.2M -78,700 -48%
GAM
460
Gotham Asset Management
New York
$13.4M +$2.68M +13,905 +20%
SAM
461
Shell Asset Management
Netherlands
$13.3M -$629K -3,265 -4%
YIH
462
Y-Intercept (HK)
Hong Kong
$13.3M +$15.6M +81,185 +3,674%
WPI
463
Walter Public Investments
Canada
$13.2M -$7.06M -36,620 -31%
AIM
464
Achmea Investment Management
Netherlands
$13.2M +$4M +20,760 +33%
EP
465
Edgestream Partners
New Jersey
$13.1M +$15.9M +82,475 New
MSU
466
Mizuho Securities USA
New York
$13.1M -$2.92M -15,150 -16%
QIM
467
Quest Investment Management
Oregon
$13M +$3M +15,555 +23%
TNB
468
Thomasville National Bank
Georgia
$12.7M +$455K +2,360 +3%
Nomura Holdings
469
Nomura Holdings
Japan
$12.7M +$6.03M +31,280 +65%
SAM
470
Sawgrass Asset Management
Florida
$12.6M +$195K +1,010 +1%
KAS
471
Kestra Advisory Services
Texas
$12.6M +$1.59M +8,225 +12%
LI
472
LMCG Investments
Massachusetts
$12.6M +$1.85M +9,620 +14%
PAG
473
Private Advisor Group
New Jersey
$12.5M +$3.93M +20,380 +35%
GAM
474
Groupama Asset Management
France
$12.4M +$4.49M +23,270 +43%
RCMU
475
Rokos Capital Management (UK)
United Kingdom
$12.4M +$15M +77,910 New

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.