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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
VF
401
Virtu Financial
New York
$18.8M +$15.5M +80,615 +214%
VCM
402
Valiant Capital Management
California
$18.8M
SSA
403
South Street Advisors
New York
$18.7M +$130K +675 +0.6%
BVDMP
404
Bedrijfstakpensioenfonds Voor De Media PNO
Netherlands
$18.5M
DPL
405
Danica Pension Livsforsikrings
$18.4M
UAS
406
United Asset Strategies
New York
$18.3M +$682K +3,540 +3%
Cambridge Investment Research Advisors
407
Cambridge Investment Research Advisors
Iowa
$18.1M -$1.3M -6,745 -6%
FCI
408
Financial Counselors Inc
Kansas
$18M -$1.81M -9,410 -8%
CI
409
Capital International
California
$17.9M +$316K +1,640 +1%
ACIM
410
Azimuth Capital Investment Management
Michigan
$17.8M -$7.87M -40,830 -27%
MAM
411
Martingale Asset Management
Massachusetts
$17.8M -$6.84M -35,510 -24%
Envestnet Portfolio Solutions
412
Envestnet Portfolio Solutions
Illinois
$17.7M -$2.53M -13,120 -11%
AAM
413
AMI Asset Management
California
$17.6M -$632K -3,280 -3%
BCI
414
Brinker Capital Investments
Pennsylvania
$17.6M +$3.15M +16,330 +17%
OPS
415
Orion Portfolio Solutions
Nebraska
$17.6M +$3.15M +16,330 +17%
Walleye Trading
416
Walleye Trading
New York
$17.5M -$9.59M -49,760 -31%
NWM
417
Nicola Wealth Management
British Columbia, Canada
$17.5M +$7.71M +40,000 +57%
AI
418
Atria Investments
North Carolina
$17.4M -$3.05M -15,815 -13%
GT
419
Glenview Trust
Kentucky
$17.1M +$20.4M +105,720 +5,408%
Lido Advisors
420
Lido Advisors
California
$16.9M -$418K -2,170 -2%
KIA
421
Knollwood Investment Advisory
Maryland
$16.7M +$53K +275 +0.3%
CLGM
422
Capitolis Liquid Global Markets
New York
$16.7M +$20.2M +104,770 New
RMDI
423
R.M. Davis Inc
Maine
$16.7M +$7.2M +37,340 +55%
VA
424
Vident Advisory
Georgia
$16.6M +$6.32M +32,770 +46%
HPG
425
Harvest Portfolios Group
Ontario, Canada
$16.6M -$2.54M -13,155 -11%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.