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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
GI
376
Gradient Investments
Minnesota
$20.6M +$5.57M +28,875 +29%
LWM
377
Lyell Wealth Management
California
$20.5M -$282K -1,465 -1%
EI
378
Ethic Inc
New York
$20.4M -$625K -3,240 -3%
HFS
379
Hantz Financial Services
Michigan
$20.3M -$13.6M -70,635 -36%
SI
380
Sava Infond
Slovenia
$20.3M +$1.12M +5,825 +5%
BFO
381
Boston Family Office
Massachusetts
$20.2M +$3.02M +15,680 +14%
SPIA
382
Steward Partners Investment Advisory
New York
$20.2M -$103K -535 -0.4%
YCM
383
Yousif Capital Management
Michigan
$20.1M -$236K -1,225 -1%
Squarepoint
384
Squarepoint
New York
$20M -$52.9M -274,550 -69%
EMPI
385
Elo Mutual Pension Insurance
Finland
$20M +$6.14M +31,835 +34%
MOACM
386
Mutual of America Capital Management
New York
$19.8M +$194K +1,005 +0.8%
CWM
387
CIBC World Markets
New York
$19.8M -$7.37M -38,240 -24%
TI
388
Tidal Investments
Wisconsin
$19.7M -$20.2M -104,925 -46%
NP
389
NS Partners
United Kingdom
$19.7M +$359K +1,860 +2%
AS
390
Aware Super
Australia
$19.6M
SC
391
Scotia Capital
Ontario, Canada
$19.6M -$174K -905 -0.7%
BBVA
392
Banco Bilbao Vizcaya Argentaria
Spain
$19.5M +$1.71M +8,850 +8%
AV
393
ASR Vermogensbeheer
Netherlands
$19.3M +$23.3M +121,065 New
SOADOR
394
State of Alaska Department of Revenue
Alaska
$19.2M -$708K -3,675 -3%
WTB
395
Washington Trust Bank
Washington
$19.2M +$372K +1,930 +2%
WC
396
Westwind Capital
New Mexico
$19.1M +$797K +4,135 +4%
NEI
397
Northwest & Ethical Investments
Ontario, Canada
$19M +$4.53M +23,480 +24%
GAM
398
Gemmer Asset Management
California
$19M +$11.6K +60 +0.1%
FAM
399
Fred Alger Management
New York
$19M -$67.4M -349,575 -75%
Pacer Advisors
400
Pacer Advisors
Pennsylvania
$18.9M -$2.28M -11,850 -9%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.