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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
HIIFS
351
Harel Insurance Investments & Financial Services
Israel
$23.2M -$13.5K -70 -0%
NA
352
NewEdge Advisors
Louisiana
$23.1M -$439K -2,280 -2%
FMI
353
F/M Investments
District of Columbia
$23.1M
HIC
354
Hartline Investment Corp
Illinois
$22.9M +$2.88M +14,925 +12%
AAF
355
Andra AP-fonden
Sweden
$22.9M +$10.5M +54,555 +61%
SAM
356
Sycomore Asset Management
France
$22.7M
Two Sigma Advisers
357
Two Sigma Advisers
New York
$22.6M +$26.3M +136,500 +2,482%
CWM
358
Congress Wealth Management
Massachusetts
$22.3M +$562K +2,915 +2%
VPIM
359
Vanguard Personalized Indexing Management
California
$22.3M +$363K +1,885 +1%
Public Employees Retirement Association of Colorado
360
Public Employees Retirement Association of Colorado
Colorado
$22.1M -$43.4K -225 -0.2%
CAPTRUST Financial Advisors
361
CAPTRUST Financial Advisors
North Carolina
$22M +$4.93M +25,590 +23%
Jane Street
362
Jane Street
New York
$21.5M -$105M -542,690 -80%
CS
363
Cannell & Spears
New York
$21.4M -$2.4M -12,460 -8%
Los Angeles Capital Management
364
Los Angeles Capital Management
California
$21.2M -$127M -657,800 -83%
NIM
365
Northeast Investment Management
Massachusetts
$21M +$3.32M +17,215 +15%
BAMF
366
BI Asset Management Fondsmaeglerselskab
Denmark
$21M -$3.33M -17,265 -12%
Wealthfront Advisers
367
Wealthfront Advisers
California
$21M +$45.3K +235 +0.2%
GCM
368
Glynn Capital Management
California
$20.9M -$136K -705 -0.5%
BCM
369
Bowie Capital Management
Texas
$20.8M +$25.2M +130,705 New
HIMC
370
Heritage Investors Management Corp
Maryland
$20.8M +$2.73M +14,175 +12%
HCM
371
Howland Capital Management
Massachusetts
$20.8M +$3.17M +16,445 +14%
FFB
372
First Financial Bankshares
Texas
$20.7M +$4.6M +23,840 +22%
AGAM
373
Avalon Global Asset Management
California
$20.6M +$405K +2,100 +2%
KFC
374
Klingenstein Fields & Co
New York
$20.6M -$82.9K -430 -0.3%
OSAM
375
O'Shaughnessy Asset Management
Connecticut
$20.6M +$2.21M +11,490 +10%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.