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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
PFPT
326
Pinnacle Financial Partners (Tennessee)
Tennessee
$27.4M -$315K -1,635 -1%
URS
327
Utah Retirement Systems
Utah
$27.1M -$43.4K -225 -0.1%
SA
328
Sanctuary Advisors
Indiana
$26.6M +$963K +4,995 +3%
FAF
329
Fjarde Ap-fonden
Sweden
$26.6M -$3.37M -17,500 -9%
TC
330
TownSquare Capital
Utah
$26.6M -$16.6M -85,925 -34%
UIM
331
USS Investment Management
United Kingdom
$26.4M
BSA
332
Braun Stacey Associates
New York
$26.4M -$941K -4,880 -3%
OAM
333
Ostrum Asset Management
France
$25.9M +$27.2M +140,955 +655%
DILIC
334
Dai-ichi Life Insurance Company
Japan
$25.8M -$1.61M -8,330 -5%
TCM
335
Trybe Capital Management
Connecticut
$25.8M -$10.1M -52,600 -25%
Osaic Holdings
336
Osaic Holdings
Arizona
$25.6M -$22.8M -118,525 -42%
PAI
337
Pittenger & Anderson Inc
Nebraska
$25.4M -$57.8K -300 -0.2%
IC
338
IEQ Capital
California
$25.4M +$8.39M +43,510 +38%
LGF
339
LGT Group Foundation
Liechtenstein
$25.3M -$27.8M -144,175 -48%
VMPIC
340
Varma Mutual Pension Insurance Co
Finland
$25.1M -$9.25M -48,000 -23%
TI
341
Trexquant Investment
Connecticut
$25.1M +$30.3M +157,370 New
AG
342
AIA Group
Hong Kong
$24.9M -$13.2M -68,245 -30%
WorldQuant Millennium Advisors
343
WorldQuant Millennium Advisors
New York
$24.6M +$29.8M +154,545 New
PL
344
Parkwood LLC
Ohio
$24.5M +$15.1M +78,380 +103%
GMF
345
Grace & Mercy Foundation
New York
$24.4M +$5.11M +26,500 +21%
NYLIM
346
New York Life Investment Management
New York
$24.3M -$121K -630 -0.4%
DIA
347
Dana Investment Advisors
Wisconsin
$24.3M +$94.4K +490 +0.3%
PFSRSONJ
348
Police & Firemen's Retirement System of New Jersey
New Jersey
$23.8M -$3.85K -20 -0%
MIF
349
Mediolanum International Funds
Ireland
$23.7M -$1.29M -6,690 -4%
MLL
350
Moody Lynn & Lieberson
Massachusetts
$23.4M -$3.22M -16,725 -10%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.