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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
JF
301
Jump Financial
Illinois
$32.8M +$33.3M +172,830 +517%
Rockefeller Capital Management
302
Rockefeller Capital Management
New York
$32.6M -$9.27M -48,070 -19%
PP
303
Prudential plc
United Kingdom
$32.4M +$5.6M +29,075 +17%
II
304
IFM Investors
Australia
$32M +$144K +745 +0.4%
Bank Julius Baer & Co
305
Bank Julius Baer & Co
Switzerland
$32M +$290K +1,505 +0.8%
IMPI
306
Ilmarinen Mutual Pension Insurance
Finland
$31.7M +$4.34M +22,500 +13%
CF
307
Covea Finance
France
$31.6M +$2.99M +15,500 +8%
BP
308
BNP Paribas
France
$31.4M -$1.97M -10,200 -5%
WTC
309
WhitTier Trust Company
Nevada
$31.3M +$7.12M +36,965 +23%
RIA
310
RPG Investment Advisory
California
$31.2M +$23.1M +119,980 +158%
FFM
311
Fullerton Fund Management
Singapore
$30.8M +$36.7M +190,200 +5,817%
BMSSC
312
B. Metzler seel. Sohn & Co
Germany
$30.5M +$723K +3,750 +2%
JSSH
313
J. Safra Sarasin Holding
$30.3M -$15.1M -78,235 -29%
RG
314
Renaissance Group
Kentucky
$29.9M -$804K -4,170 -2%
ACA
315
Aptus Capital Advisors
Alabama
$29.3M -$1.68M -8,705 -5%
M&T Bank
316
M&T Bank
New York
$29.2M +$746K +3,870 +2%
CISOA
317
Capital Investment Services of America
Wisconsin
$29.1M -$764K -3,965 -2%
CIS
318
Capital International Sarl
California
$28.8M +$1.57M +8,165 +5%
LIM
319
Lingotto Investment Management
United Kingdom
$28.7M
GT
320
Glenmede Trust
Pennsylvania
$28.7M -$29.9M -155,130 -46%
DDC
321
DF Dent & Co
Maryland
$28.6M +$10.1M +52,340 +41%
N
322
Natixis
France
$28.4M -$115M -597,265 -77%
QCM
323
Quantinno Capital Management
New York
$28.3M +$13.6M +70,480 +66%
GF
324
Gabelli Funds
New York
$27.9M -$7.7M -39,950 -19%
AIMCA
325
Alberta Investment Management Corp (AIMCo)
Alberta, Canada
$27.8M +$4.38M +22,740 +15%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.