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ServiceNow
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Overview Fund Activity

292 hedge funds and large institutions have $8.78B invested in ServiceNow in 2014 Q4 according to their latest regulatory filings, with 53 funds opening new positions, 112 increasing their positions, 93 reducing their positions, and 30 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
292
Holders Change
+20
Holders Change %
+7.35%
% of All Funds
7.79%
Holding in Top 10
9
Holding in Top 10 Change
+2
Holding in Top 10 Change %
+28.57%
% of All Funds
0.24%
New
53
Increased
112
Reduced
93
Closed
30
Calls
$20.6M
Puts
$8.51M
Net Calls
+$12.1M
Net Calls Change
+$5.62M

Top Buyers

1
Bank of New York Mellon
1
Bank of New York Mellon
New York
$292M
2
TCIM
2
TIAA CREF Investment Management
New York
$91.4M
3
Vanguard Group
3
Vanguard Group
Pennsylvania
$540M
4
1832 Asset Management
4
1832 Asset Management
Ontario, Canada
$131M
5
Invesco
5
Invesco
Georgia
$305M

Top Sellers

1
Fidelity Investments
1
Fidelity Investments
Massachusetts
$578M
2
Artisan Partners
2
Artisan Partners
Wisconsin
$136M
3
CCM
3
Criterion Capital Management
California
$207M
4
UBS AM
4
UBS AM
Illinois
$207M
5
NCGI
5
Next Century Growth Investors
Minnesota
$20.1M
Name Holding Trade Value Shares
Change 		Shares
Change %
Walleye Trading
301
Walleye Trading
New York
– -$1.02M -17,424 Closed
GCA
302
Gideon Capital Advisors
New York
– -$656K -11,164 Closed
VKH
303
Virtu KCG Holdings
New York
– -$566K -9,621 Closed
SGA
304
Sustainable Growth Advisers
Connecticut
– -$482K -8,200 Closed
PG
305
PEAK6 Group
Illinois
– -$294K -4,997 Closed
CC
306
Cipher Capital
New York
– -$237K -4,029 Closed
AL
307
Airain Ltd
Guernsey
– -$229K -3,903 Closed
Fuller & Thaler Asset Management
308
Fuller & Thaler Asset Management
California
– -$194K -3,300 Closed
SCA
309
Strategic Capital Alternatives
United States
– -$178K -3,026 Closed
CLOS
310
Compagnie Lombard Odier SCmA
Switzerland
– -$95K -1,618 Closed
TRSOTSOK
311
Teachers Retirement System of the State of Kentucky
Kentucky
– -$82K -1,390 Closed
SST
312
S Squared Technology
New York
– -$76K -1,300 Closed
RNS
313
Robert N. Shapiro
– -$41K -700 Closed
SFSIG
314
San Francisco Sentry Investment Group
California
– -$25K -418 Closed
PHK
315
Point72 Hong Kong
Hong Kong
– -$6K -106 Closed
MFBTD
316
MB Financial Bank - Trust Department
Illinois
– -$5K -81 Closed
NFG
317
Next Financial Group
Texas
– -$5K -80 Closed
MPWT
318
MassMutual Private Wealth & Trust
Connecticut
– -$3.76K -64 Closed
PTC
319
Private Trust Company
Ohio
– -$3K -59 Closed
JG
320
Jefferies Group
New York
– -$2K -27 Closed
TRCT
321
Tower Research Capital (TRC)
New York
– -$1K -25 Closed
TFO
322
Tarbox Family Office
California
– -$1K -14 Closed
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