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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
AssetMark Inc
276
AssetMark Inc
California
$39.2M +$237K +1,230 +0.5%
BS
277
Banco Santander
Spain
$39.1M +$17M +88,245 +56%
MGI
278
MayTech Global Investments
New York
$39M +$1.23M +6,390 +3%
GC
279
Guggenheim Capital
Illinois
$38.6M +$1.83M +9,475 +4%
Nisa Investment Advisors
280
Nisa Investment Advisors
Missouri
$38.5M -$16.9M -87,445 -27%
Pathstone Holdings
281
Pathstone Holdings
New Jersey
$37.7M +$12.8M +66,540 +39%
CNB
282
Czech National Bank
Czech Republic
$37.7M +$2.43M +12,610 +6%
COPPSERS
283
Commonwealth of Pennsylvania Public School Employees Retirement System
Pennsylvania
$37.5M +$3.19M +16,540 +8%
Lazard Asset Management
284
Lazard Asset Management
New York
$37.2M +$9.62M +49,905 +27%
Susquehanna International Group
285
Susquehanna International Group
Pennsylvania
$36.7M -$55.9M -289,785 -56%
GFM
286
GF Fund Management
China
$36.2M -$9.73M -50,480 -18%
GLF
287
Groupe la Francaise
France
$36M +$1.24M +6,430 +3%
AB
288
Amalgamated Bank
New York
$36M +$816K +4,235 +2%
SMDAM
289
Sumitomo Mitsui DS Asset Management
Japan
$35.5M +$1.36M +7,075 +3%
Comerica Bank
290
Comerica Bank
Texas
$35.3M -$2.89M -15,005 -6%
Retirement Systems of Alabama
291
Retirement Systems of Alabama
Alabama
$35.2M -$321K -1,665 -0.7%
Mirae Asset Global Investments
292
Mirae Asset Global Investments
South Korea
$34.9M +$5.85M +30,375 +16%
CIBC Asset Management
293
CIBC Asset Management
Ontario, Canada
$34.7M -$1.03M -5,350 -2%
WF
294
Welch & Forbes
Massachusetts
$34.1M +$19.9M +103,075 +93%
ProShare Advisors
295
ProShare Advisors
Maryland
$34.1M +$1.09M +5,655 +3%
DSAM
296
Dock Street Asset Management
Florida
$33.8M +$8.95M +46,445 +28%
TIAA Trust, National Association
297
TIAA Trust, National Association
North Carolina
$33.7M +$11.6M +59,935 +40%
VIM
298
Vancity Investment Management
British Columbia, Canada
$33.7M +$40.8M +211,500 New
QPBE
299
Quintet Private Bank (Europe)
Luxembourg
$33.4M +$1.65M +8,580 +4%
IG
300
Ithaka Group
Virginia
$33M -$2.05M -10,650 -5%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.