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ServiceNow
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Overview Fund Activity

292 hedge funds and large institutions have $8.78B invested in ServiceNow in 2014 Q4 according to their latest regulatory filings, with 53 funds opening new positions, 112 increasing their positions, 93 reducing their positions, and 30 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
292
Holders Change
+20
Holders Change %
+7.35%
% of All Funds
7.79%
Holding in Top 10
9
Holding in Top 10 Change
+2
Holding in Top 10 Change %
+28.57%
% of All Funds
0.24%
New
53
Increased
112
Reduced
93
Closed
30
Calls
$20.6M
Puts
$8.51M
Net Calls
+$12.1M
Net Calls Change
+$5.62M

Top Buyers

1
Bank of New York Mellon
Bank of New York Mellon
New York
$292M
2
TCIM
TIAA CREF Investment Management
New York
$91.4M
3
Vanguard Group
Vanguard Group
Pennsylvania
$540M
4
1832 Asset Management
1832 Asset Management
Ontario, Canada
$131M
5
Invesco
Invesco
Georgia
$305M

Top Sellers

1
Fidelity Investments
Fidelity Investments
Massachusetts
$578M
2
Artisan Partners
Artisan Partners
Wisconsin
$136M
3
CCM
Criterion Capital Management
California
$207M
4
UBS AM
UBS AM
Illinois
$207M
5
NCGI
Next Century Growth Investors
Minnesota
$20.1M
Name Holding Trade Value Shares
Change 		Shares
Change %
AC
276
Alexandria Capital
Virginia
$5K +$617 +10 +14%
BBHC
277
Brown Brothers Harriman & Co
New York
$5K +$5K +73 New
Northwestern Mutual Wealth Management
278
Northwestern Mutual Wealth Management
Wisconsin
$4K -$2.5K -40 -38%
RFA
279
Reilly Financial Advisors
California
$4K – – –
SSB
280
Sandy Spring Bank
Maryland
$4K +$4K +55 New
MCM
281
MV Capital Management
Maryland
$3K +$3K +42 New
CPIG
282
Chicago Partners Investment Group
Illinois
$3K +$3K +45 New
LWA
283
Lenox Wealth Advisors
New York
$2K +$2K +24 New
ST
284
Spot Trading
Illinois
$1K -$969K -13,565 -100%
HR
285
Howe & Rusling
New York
$1K – – –
WF
286
WealthTrust Fairport
Ohio
$1K – – –
KT
287
Kanaly Trust
Texas
$1K +$1K +10 New
SF
288
Synovus Financial
Georgia
$1K +$1K +14 New
TIM
289
Tortoise Investment Management
New York
$1K +$1K +15 New
MA
290
MUFG Americas
New York
$1K +$1K +17 New
Manulife (Manufacturers Life Insurance)
291
Manulife (Manufacturers Life Insurance)
Ontario, Canada
$340 -$14.9K -219,667 -98%
BRWA
292
B. Riley Wealth Advisors
Florida
$140 +$140 +2,067 New
Alkeon Capital Management
293
Alkeon Capital Management
New York
– -$29.4M -500,878 Closed
CC
294
Crosslink Capital
California
– -$18.5M -315,200 Closed
Marshall Wace
295
Marshall Wace
United Kingdom
– -$4.05M -68,970 Closed
LOAMS
296
Lombard Odier Asset Management (Switzerland)
Switzerland
– -$3.83M -65,118 Closed
ECM
297
Empire Capital Management
Connecticut
– -$3.23M -55,000 Closed
SFM
298
Soros Fund Management
New York
– -$2.94M -50,000 Closed
HHC
299
Hutchin Hill Capital
New York
– -$1.61M -27,300 Closed
PI
300
Putnam Investments
Massachusetts
– -$1.38M -23,393 Closed
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