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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
SOMRS
251
State of Michigan Retirement System
Michigan
$44.5M -$96.4K -500 -0.2%
SBH
252
Segall Bryant & Hamill
Illinois
$44.1M -$5.26M -27,265 -9%
EB
253
Eastern Bank
Massachusetts
$43.6M +$492K +2,555 +0.9%
GIA
254
Gateway Investment Advisers
Ohio
$43.6M -$52K -270 -0.1%
MFS
255
Mirabella Financial Services
United Kingdom
$43.6M +$43.8M +227,395 +509%
CF
256
Corebridge Financial
Texas
$43.4M -$2.28M -11,825 -4%
Commonwealth Equity Services
257
Commonwealth Equity Services
Massachusetts
$43.2M +$4.73M +24,530 +10%
UBP
258
Union Bancaire Privee
Switzerland
$43.2M +$7.58M +39,325 +17%
LA
259
LBP AM
France
$43.2M -$987K -5,120 -2%
MG
260
Marex Group
$42.6M +$14.9M +77,160 +41%
Kayne Anderson Rudnick Investment Management
261
Kayne Anderson Rudnick Investment Management
California
$42.4M +$19.9M +102,990 +63%
AAP
262
Aristotle Atlantic Partners
Florida
$42.2M -$30.8M -160,015 -38%
ACM
263
Argent Capital Management
Missouri
$42.2M -$711K -3,690 -1%
Cetera Investment Advisers
264
Cetera Investment Advisers
Illinois
$42.1M +$1.66M +8,600 +3%
Bank of Nova Scotia
265
Bank of Nova Scotia
Ontario, Canada
$41.5M +$23.6M +122,355 +89%
TRSOTSOK
266
Teachers Retirement System of the State of Kentucky
Kentucky
$41.3M +$2.01M +10,405 +4%
X
267
Xponance
Pennsylvania
$41.2M -$1.18M -6,140 -2%
Voloridge Investment Management
268
Voloridge Investment Management
Florida
$41.1M +$31.6M +164,070 +174%
GA
269
GuoLine Advisory
Singapore
$41M +$7.55M +39,150 +18%
AIM
270
Avity Investment Management
Connecticut
$40.3M -$944K -4,900 -2%
Hudson Bay Capital Management
271
Hudson Bay Capital Management
Connecticut
$40.1M -$4.1M -21,260 -8%
CII
272
Capital International Inc
California
$40M -$1.65M -8,560 -3%
CU
273
CDAM (UK)
United Kingdom
$39.9M -$9.83M -51,000 -17%
NSLI
274
Nan Shan Life Insurance
Taiwan
$39.8M +$45.7M +237,135 +1,864%
BPWM
275
Badgley Phelps Wealth Managers
Washington
$39.5M -$211K -1,095 -0.4%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.