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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
SCP
226
Sandhill Capital Partners
New York
$53.6M -$1.21M -6,270 -2%
Capital Fund Management (CFM)
227
Capital Fund Management (CFM)
France
$53.2M +$25.7M +133,575 +67%
BIM
228
Bridges Investment Management
Nebraska
$52.7M -$1.67M -8,690 -3%
EAM
229
EULAV Asset Management
Florida
$52.7M -$964K -5,000 -1%
NAM
230
Nissay Asset Management
Japan
$51.9M -$19.4M -100,880 -24%
Northwestern Mutual Wealth Management
231
Northwestern Mutual Wealth Management
Wisconsin
$51.8M +$46.9M +243,490 +298%
BAMCO Inc
232
BAMCO Inc
New York
$51.3M -$7.19M -37,285 -10%
FMI
233
Factory Mutual Insurance
Massachusetts
$51.3M
CFB
234
Cullen/Frost Bankers
Texas
$51M -$1.35M -7,010 -2%
JAM
235
Jupiter Asset Management
United Kingdom
$50.6M -$10.9M -56,635 -15%
NLGIA
236
Nippon Life Global Investors Americas
New York
$50.3M -$202K -1,050 -0.3%
MIM
237
MetLife Investment Management
New Jersey
$49.7M -$1.09M -5,665 -2%
ASC
238
Atalanta Sosnoff Capital
New York
$49.4M -$10.8M -56,100 -15%
Rafferty Asset Management
239
Rafferty Asset Management
New York
$48.6M -$16.4M -85,300 -22%
CIC
240
Chilton Investment Company
Connecticut
$48.6M +$5.32M +27,585 +10%
CM
241
Castleark Management
Illinois
$48.3M +$721K +3,740 +1%
ASRS
242
Arizona State Retirement System
Arizona
$48.1M +$684K +3,550 +1%
TIM
243
Thornburg Investment Management
New Mexico
$47.9M -$140K -725 -2%
OAM
244
OP Asset Management
$47.3M +$57.3M +297,175 New
AAIS
245
ABN AMRO Investment Solutions
$47.2M +$44.7M +231,960 +360%
FAF
246
Första AP-fonden
Sweden
$47.1M -$867K -4,500 -1%
Healthcare of Ontario Pension Plan (HOOPP) Trust Fund
247
Healthcare of Ontario Pension Plan (HOOPP) Trust Fund
Ontario, Canada
$46.4M +$56.1M +291,300 +73,747%
MML Investors Services
248
MML Investors Services
Massachusetts
$46.4M +$2.35M +12,210 +4%
Creative Planning
249
Creative Planning
Kansas
$45.7M +$5.6M +29,060 +11%
Janney Montgomery Scott
250
Janney Montgomery Scott
Pennsylvania
$44.9M +$2.05M +10,660 +4%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.