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ServiceNow
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Overview Fund Activity

237 hedge funds and large institutions have $7.32B invested in ServiceNow in 2013 Q4 according to their latest regulatory filings, with 81 funds opening new positions, 68 increasing their positions, 73 reducing their positions, and 19 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
237
Holders Change
+62
Holders Change %
+35.43%
% of All Funds
6.88%
Holding in Top 10
4
Holding in Top 10 Change
-2
Holding in Top 10 Change %
-33.33%
% of All Funds
0.12%
New
81
Increased
68
Reduced
73
Closed
19
Calls
$21.2M
Puts
$12.4M
Net Calls
+$8.84M
Net Calls Change
+$9.62M

Top Buyers

1
Allianz Asset Management
1
Allianz Asset Management
Germany
$96.4M
2
BNP Paribas Financial Markets
2
BNP Paribas Financial Markets
France
$814M
3
Goldman Sachs
3
Goldman Sachs
New York
$80.9M
4
Morgan Stanley
4
Morgan Stanley
New York
$187M
5
Bank of New York Mellon
5
Bank of New York Mellon
New York
$154M

Top Sellers

1
Wellington Management Group
1
Wellington Management Group
Massachusetts
$134M
2
T. Rowe Price Associates
2
T. Rowe Price Associates
Maryland
$995M
3
BA
3
BlackRock Advisors
Delaware
$43.7M
4
Artisan Partners
4
Artisan Partners
Wisconsin
$85.6M
5
GI
5
GLG Inc
New York
$14.6M
Name Holding Trade Value Shares
Change 		Shares
Change %
MIM
226
Macroview Investment Management
Maryland
$6K – – –
LNB
227
Ledyard National Bank
$5K +$5K +94 New
PNC Financial Services Group
228
PNC Financial Services Group
Pennsylvania
$4K +$4K +69 New
FAM
229
Fortaleza Asset Management
Illinois
$3K -$1.78M -32,595 -100%
Carson Wealth (CWM LLC)
230
Carson Wealth (CWM LLC)
Nebraska
$3K -$158 -3 -5%
LTFS
231
Ladenburg Thalmann Financial Services
Florida
$3K – – –
FHA
232
First Horizon Advisors
Tennessee
$2K – – –
PTC
233
Private Trust Company
Ohio
$2K +$780 +16 +64%
AC
234
Alexandria Capital
Virginia
$2K +$2K +37 New
GLA
235
Great Lakes Advisors
Illinois
$1K -$379K -5,690 -100%
DADC
236
D.A. Davidson & Co
Montana
$1K – – –
MFS
237
MSI Financial Services
Massachusetts
$1K +$1K +11 New
HCM
238
Highbridge Capital Management
New York
– -$20.8M -400,000 Closed
CII
239
CR Intrinsic Investors
Connecticut
– -$10.4M -201,001 Closed
ZDA
240
Zweig-DiMenna Associates
New York
– -$9.61M -184,950 Closed
LMF
241
LMR Master Fund
Cayman Islands
– -$7.82M -150,500 Closed
JC
242
Jetstream Capital
Tennessee
– -$4.68M -90,000 Closed
Two Sigma Investments
243
Two Sigma Investments
New York
– -$1.68M -32,277 Closed
EWM
244
Evercore Wealth Management
New York
– -$1.49M -28,650 Closed
EWM
245
Edge Wealth Management
New York
– -$1.04M -20,000 Closed
SCA
246
SAC Capital Advisors
Connecticut
– -$975K -18,763 Closed
DCM
247
Decade Capital Management
New York
– -$963K -18,543 Closed
VKH
248
Virtu KCG Holdings
New York
– -$608K -11,703 Closed
ST
249
Spot Trading
Illinois
– -$525K -10,110 Closed
FCBT
250
First Citizens Bank & Trust
North Carolina
– -$386K -7,437 Closed
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10
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