Amplify Online Retail ETF
IBUY
40 hedge funds and large institutions have $20.3M invested in Amplify Online Retail ETF in 2026 Q2 according to their latest regulatory filings, with 5 funds opening new positions, 7 increasing their positions, 15 reducing their positions, and 9 closing their positions.
188% more call options, than puts
Call options by funds: $177M | Put options by funds: $61.6M
2.99% less ownership
Funds ownership: 19.75% → 16.76% (-3%)
6% less capital invested
Capital invested by funds: $21.6M → $20.3M (-$1.34M)
11% less funds holding
Funds holding: 45 → 40 (-5)
44% less first-time investments, than exits
New positions opened: 5 | Existing positions closed: 9
53% less repeat investments, than reductions
Existing positions increased: 7 | Existing positions reduced: 15
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
FTUS
Flow Traders U.S.
New York
|
+$1.66M |
| 2 |
MWM
Moran Wealth Management
Naples,
Florida
|
+$469K |
| 3 |
Goldman Sachs
New York
|
+$434K |
| 4 |
AAS
Ameritas Advisory Services
Lincoln,
Nebraska
|
+$351K |
| 5 |
NFG
Nations Financial Group
Cedar Rapids,
Iowa
|
+$206K |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Jane Street
New York
|
-$1.86M |
| 2 |
Commonwealth Equity Services
Waltham,
Massachusetts
|
-$1.37M |
| 3 |
Ameriprise
Minneapolis,
Minnesota
|
-$1.35M |
| 4 |
PFGIA
Patriot Financial Group Insurance Agency
Westborough,
Massachusetts
|
-$344K |
| 5 |
IA
Integrity Alliance
Urbandale,
Iowa
|
-$267K |
IBUY Hedge Fund Activity: Q2 2026 in Review
40 of the 8,318 institutional investors tracked by Wall St. Rank reported a position in Amplify Online Retail ETF (IBUY) for Q2 2026, worth a combined $20.3M — down 6.2% from $21.6M a quarter earlier.
Sellers outnumbered buyers: 9 funds closed out of IBUY and 5 opened new positions — a net loss of 4 holders — while 15 trimmed existing stakes and 7 added.
The largest buyer was Flow Traders U.S., adding an estimated $1.66M. The largest seller was Jane Street, exiting entirely with an estimated $1.86M sold.
- 40 institutional investors held Amplify Online Retail ETF (IBUY) as of Q2 2026, down from 45 in Q1 2026.
- Funds reported $20.3M of Amplify Online Retail ETF stock for Q2 2026, down 6.2% quarter-over-quarter.
- 5 funds opened new Amplify Online Retail ETF positions in Q2 2026 and 9 closed out, a net change of -4 holders.
- The largest Amplify Online Retail ETF buyer in Q2 2026 was Flow Traders U.S., an estimated $1.66M added.
- The largest Amplify Online Retail ETF seller in Q2 2026 was Jane Street, an estimated $1.86M sold.
Based on aggregated 13F filings for Q2 2026.