Amplify Online Retail ETF
IBUY
56 hedge funds and large institutions have $26.9M invested in Amplify Online Retail ETF in 2025 Q1 according to their latest regulatory filings, with 11 funds opening new positions, 13 increasing their positions, 15 reducing their positions, and 18 closing their positions.
168% more call options, than puts
Call options by funds: $19.1M | Put options by funds: $7.11M
4.38% less ownership
Funds ownership: 21.54% → 17.16% (-4.4%)
13% less funds holding
Funds holding: 64 → 56 (-8)
13% less repeat investments, than reductions
Existing positions increased: 13 | Existing positions reduced: 15
39% less first-time investments, than exits
New positions opened: 11 | Existing positions closed: 18
46% less capital invested
Capital invested by funds: $49.4M → $26.9M (-$22.6M)
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
FTUS
Flow Traders U.S.
New York
|
+$2.17M |
| 2 |
Commonwealth Equity Services
Waltham,
Massachusetts
|
+$1.01M |
| 3 |
Bank of America
Charlotte,
North Carolina
|
+$900K |
| 4 |
UBS Group
Zurich,
Switzerland
|
+$723K |
| 5 |
Wells Fargo
San Francisco,
California
|
+$631K |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Envestnet Asset Management
Chicago,
Illinois
|
-$11.2M |
| 2 |
EE
EWG Elevate
Roseville,
California
|
-$4.43M |
| 3 |
CCMG
Clark Capital Management Group
Philadelphia,
Pennsylvania
|
-$3.41M |
| 4 |
Cetera Investment Advisers
Schaumburg,
Illinois
|
-$2.96M |
| 5 |
MML Investors Services
Springfield,
Massachusetts
|
-$1.52M |
IBUY Hedge Fund Activity: Q1 2025 in Review
56 of the 7,476 institutional investors tracked by Wall St. Rank reported a position in Amplify Online Retail ETF (IBUY) for Q1 2025, worth a combined $26.9M — down 46% from $49.4M a quarter earlier.
Sellers outnumbered buyers: 18 funds closed out of IBUY and 11 opened new positions — a net loss of 7 holders — while 15 trimmed existing stakes and 13 added.
The largest buyer was Flow Traders U.S., adding an estimated $2.17M. The largest seller was Envestnet Asset Management, exiting entirely with an estimated $11.2M sold.
- 56 institutional investors held Amplify Online Retail ETF (IBUY) as of Q1 2025, down from 64 in Q4 2024.
- Funds reported $26.9M of Amplify Online Retail ETF stock for Q1 2025, down 46% quarter-over-quarter.
- 11 funds opened new Amplify Online Retail ETF positions in Q1 2025 and 18 closed out, a net change of -7 holders.
- The largest Amplify Online Retail ETF buyer in Q1 2025 was Flow Traders U.S., an estimated $2.17M added.
- The largest Amplify Online Retail ETF seller in Q1 2025 was Envestnet Asset Management, an estimated $11.2M sold.
Based on aggregated 13F filings for Q1 2025.