Amplify Online Retail ETF
IBUY
56 hedge funds and large institutions have $27.4M invested in Amplify Online Retail ETF in 2025 Q4 according to their latest regulatory filings, with 8 funds opening new positions, 10 increasing their positions, 25 reducing their positions, and 12 closing their positions.
56% more call options, than puts
Call options by funds: $81.2M | Put options by funds: $52.1M
5.16% less ownership
Funds ownership: 24.04% → 18.88% (-5.2%)
7% less funds holding
Funds holding: 60 → 56 (-4)
28% less capital invested
Capital invested by funds: $38M → $27.4M (-$10.5M)
33% less first-time investments, than exits
New positions opened: 8 | Existing positions closed: 12
60% less repeat investments, than reductions
Existing positions increased: 10 | Existing positions reduced: 25
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
AAS
Ameritas Advisory Services
Lincoln,
Nebraska
|
+$828K |
| 2 |
MWM
Moran Wealth Management
Naples,
Florida
|
+$666K |
| 3 |
KAS
Kestra Advisory Services
Austin,
Texas
|
+$146K |
| 4 |
IA
Integrity Alliance
Urbandale,
Iowa
|
+$114K |
| 5 |
Commonwealth Equity Services
Waltham,
Massachusetts
|
+$106K |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
UBS Group
Zurich,
Switzerland
|
-$2.97M |
| 2 |
NI
Natural Investments
Windsor,
California
|
-$2.4M |
| 3 |
Ameriprise
Minneapolis,
Minnesota
|
-$1.23M |
| 4 |
Baird Financial Group
Milwaukee,
Wisconsin
|
-$1.04M |
| 5 |
FCC
Florin Court Capital
London,
United Kingdom
|
-$1.04M |
IBUY Hedge Fund Activity: Q4 2025 in Review
56 of the 8,224 institutional investors tracked by Wall St. Rank reported a position in Amplify Online Retail ETF (IBUY) for Q4 2025, worth a combined $27.4M — down 28% from $38M a quarter earlier.
Sellers outnumbered buyers: 12 funds closed out of IBUY and 8 opened new positions — a net loss of 4 holders — while 25 trimmed existing stakes and 10 added.
The largest buyer was Ameritas Advisory Services, opening a new position worth an estimated $828K. The largest seller was UBS Group, cutting an estimated $2.97M.
- 56 institutional investors held Amplify Online Retail ETF (IBUY) as of Q4 2025, down from 60 in Q3 2025.
- Funds reported $27.4M of Amplify Online Retail ETF stock for Q4 2025, down 28% quarter-over-quarter.
- 8 funds opened new Amplify Online Retail ETF positions in Q4 2025 and 12 closed out, a net change of -4 holders.
- The largest Amplify Online Retail ETF buyer in Q4 2025 was Ameritas Advisory Services, an estimated $828K added.
- The largest Amplify Online Retail ETF seller in Q4 2025 was UBS Group, an estimated $2.97M sold.
Based on aggregated 13F filings for Q4 2025.