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Amplify Online Retail ETF

45 hedge funds and large institutions have $21.6M invested in Amplify Online Retail ETF in 2026 Q1 according to their latest regulatory filings, with 4 funds opening new positions, 13 increasing their positions, 14 reducing their positions, and 14 closing their positions.

New
Increased
Maintained
Reduced
Closed

160% more call options, than puts

Call options by funds: $210M | Put options by funds: $80.7M

0.87% more ownership

Funds ownership: 18.88%19.75% (+0.87%)

7% less repeat investments, than reductions

Existing positions increased: 13 | Existing positions reduced: 14

20% less funds holding

Funds holding: 5645 (-11)

21% less capital invested

Capital invested by funds: $27.4M → $21.6M (-$5.8M)

71% less first-time investments, than exits

New positions opened: 4 | Existing positions closed: 14

Holders
45
Holders Change
-11
Holders Change %
-19.64%
% of All Funds
0.55%
Holding in Top 10
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
New
4
Increased
13
Reduced
14
Closed
14
Calls
$210M
Puts
$80.7M
Net Calls
+$129M
Net Calls Change
+$100M
Name Holding Trade Value Shares
Change
Change in
Stake
LPL Financial
1
LPL Financial
California
$3.76M -$168K -2,464 -4%
SA
2
SFI Advisors
New Jersey
$2.42M -$1.41M -20,634 -35%
MWM
3
Moran Wealth Management
Florida
$2.16M +$693K +10,167 +42%
Jane Street
4
Jane Street
New York
$1.86M +$979K +14,356 +93%
Susquehanna International Group
5
Susquehanna International Group
Pennsylvania
$1.74M -$1.13M -16,570 -37%
Ameriprise
6
Ameriprise
Minnesota
$1.45M -$143K -2,099 -8%
Commonwealth Equity Services
7
Commonwealth Equity Services
Massachusetts
$1.37M +$183K +2,680 +14%
Cambridge Investment Research Advisors
8
Cambridge Investment Research Advisors
Iowa
$1.14M +$817K +11,991 +192%
AAS
9
Ameritas Advisory Services
Nebraska
$710K +$11.3K +166 +1%
FTUS
10
Flow Traders U.S.
New York
$649K +$707K +10,374 New
Morgan Stanley
11
Morgan Stanley
New York
$493K -$125K -1,835 -19%
Raymond James Financial
12
Raymond James Financial
Florida
$488K +$30.9K +454 +6%
Rockefeller Capital Management
13
Rockefeller Capital Management
New York
$393K +$68 +1 +0%
Cetera Investment Advisers
14
Cetera Investment Advisers
Illinois
$365K -$55.9K -820 -12%
PFGIA
15
Patriot Financial Group Insurance Agency
Massachusetts
$344K +$184K +2,694 +96%
Carson Wealth (CWM LLC)
16
Carson Wealth (CWM LLC)
Nebraska
$314K
CFG
17
Carter Financial Group
Illinois
$282K -$81.1K -1,190 -21%
IA
18
Integrity Alliance
Iowa
$267K -$14.9K -219 -5%
SFC
19
Swisher Financial Concepts
Ohio
$266K -$5.79K -85 -2%
Osaic Holdings
20
Osaic Holdings
Arizona
$225K -$62.2K -913 -20%
Royal Bank of Canada
21
Royal Bank of Canada
Ontario, Canada
$195K -$36.1K -530 -15%
Northwestern Mutual Wealth Management
22
Northwestern Mutual Wealth Management
Wisconsin
$123K +$9K +132 +7%
Wells Fargo
23
Wells Fargo
California
$82.5K -$1.5K -22 -2%
UBS Group
24
UBS Group
Switzerland
$75.1K +$71.9K +1,055 +723%
US Bancorp
25
US Bancorp
Minnesota
$68.3K

IBUY Hedge Fund Activity: Q1 2026 in Review

45 of the 8,126 institutional investors tracked by Wall St. Rank reported a position in Amplify Online Retail ETF (IBUY) for Q1 2026, worth a combined $21.6M — down 21% from $27.4M a quarter earlier.

Sellers outnumbered buyers: 14 funds closed out of IBUY and 4 opened new positions — a net loss of 10 holders — while 14 trimmed existing stakes and 13 added.

The largest buyer was Jane Street, adding an estimated $979K. The largest seller was SFI Advisors, cutting an estimated $1.41M.

  • 45 institutional investors held Amplify Online Retail ETF (IBUY) as of Q1 2026, down from 56 in Q4 2025.
  • Funds reported $21.6M of Amplify Online Retail ETF stock for Q1 2026, down 21% quarter-over-quarter.
  • 4 funds opened new Amplify Online Retail ETF positions in Q1 2026 and 14 closed out, a net change of -10 holders.
  • The largest Amplify Online Retail ETF buyer in Q1 2026 was Jane Street, an estimated $979K added.
  • The largest Amplify Online Retail ETF seller in Q1 2026 was SFI Advisors, an estimated $1.41M sold.

Based on aggregated 13F filings for Q1 2026.