Amplify Online Retail ETF

IBUY

Market cap $144M

Thanksgiving shopping is set to boost retail and tech ETFs. XRT, IBUY, ONLN, IPAY, BPAY and PSCD could be the biggest winners of the holiday spending boom.

As consumers prepare their digital shopping carts for Black Friday, the Amplify Online Retail ETF (IBUY) has executed its November rebalance. IBUY adjusted its portfolio to reflect the evolving landscape of e-commerce.

Amplify Online Retail ETF aims to offer broad exposure to the online retail sector. The fund has performed poorly since inception versus both the broad market and Amazon, the overwhelmingly dominant player in the space. It is greatly undermined by its equal weight format, which overweights holdings with a very tenuous link to retail, including Spotify and Uber.

VettaFi's Head of Research Todd Rosenbluth discussed the Amplify Online Retail ETF (IBUY) on this week's “ETF of the Week” podcast with Chuck Jaffe of “Money Life.” For more news, information, and analysis, visit VettaFi | ETF Trends.

CHICAGO, Nov. 26, 2025 (GLOBE NEWSWIRE) -- Amplify ETFs , a leading provider of breakthrough ETF solutions, is highlighting three of its thematic strategies—Amplify Online Retail ETF (IBUY), Amplify Digital Payments ETF (IPAY), and Amplify Video Game Leaders ETF (GAMR)—as investors gear up for a holiday spending season impacted by online retail, digital payments and gaming entertainment. Generative AI shopping assistants and recommendation engines are expected to drive a surge in online holiday spending, with AI-driven traffic to retail sites projected to rise more than 500% year over year.1 Consumers are embracing this new wave of intelligent shopping by researching products, comparing prices, and completing purchases through AI-integrated platforms that make every transaction smarter, faster, and more personalized.

The Census Bureau's Advance Retail Sales Report for September showed consumer spending was lower than expected, with headline sales rising 0.2% versus the expected 0.4% monthly growth. This is down from August's 0.6% growth and marks the fourth consecutive monthly increase in headline sales.

Retail sales will increase at an annual pace of between 3.7% and 4.2% in the period ranging Nov. 1 through Dec. 31, the trade group projects.

U.S. holiday sales are expected to surpass $1 trillion for the first time, the National Retail Federation forecast on Thursday.

With the holiday season fast approaching, folks across the country soon need to figure out where they're getting their gifts from for their loved ones.  While many still shop in brick-and-mortar stores, online shopping continues to be an increasingly popular option.

The Census Bureau's Advance Retail Sales Report for August showed consumer spending was higher than expected, with headline sales rising 0.6% versus the expected 0.2% monthly growth. This is unchanged from July's upwardly revised 0.6% growth and marks the third consecutive monthly increase in headline sales.