Bread Financial
389 hedge funds and large institutions have $3.24B invested in Bread Financial in 2026 Q1 according to their latest regulatory filings, with 64 funds opening new positions, 125 increasing their positions, 134 reducing their positions, and 41 closing their positions.
56% more first-time investments, than exits
New positions opened: 64 | Existing positions closed: 41
4% more funds holding
Funds holding: 374 → 389 (+15)
0% more funds holding in top 10
Funds holding in top 10: 4 → 4 (0)
7% less repeat investments, than reductions
Existing positions increased: 125 | Existing positions reduced: 134
2.03% less ownership
Funds ownership: 102.53% → 100.5% (-2%)
6% less capital invested
Capital invested by funds: $3.47B → $3.24B (-$221M)
11% less call options, than puts
Call options by funds: $4.25M | Put options by funds: $4.79M
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
SG Americas Securities
New York
|
+$23.2M |
| 2 |
Allianz Asset Management
Munich,
Germany
|
+$14.7M |
| 3 |
EF
Empowered Funds
Havertown,
Pennsylvania
|
+$14.2M |
| 4 |
Principal Financial Group
Des Moines,
Iowa
|
+$13.2M |
| 5 |
Citadel Advisors
Miami,
Florida
|
+$10.8M |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Franklin Resources
San Mateo,
California
|
-$64.9M |
| 2 |
Victory Capital Management
San Antonio,
Texas
|
-$38.3M |
| 3 |
Millennium Management
New York
|
-$35.7M |
| 4 |
Deutsche Bank
Frankfurt Am Main Ge,
Germany
|
-$31.2M |
| 5 |
Morgan Stanley
New York
|
-$21.7M |
BFH Hedge Fund Activity: Q1 2026 in Review
389 of the 8,184 institutional investors tracked by Wall St. Rank reported a position in Bread Financial (BFH) for Q1 2026, worth a combined $3.24B — down 6.4% from $3.47B a quarter earlier.
Buyers outnumbered sellers: 64 funds opened new BFH positions and 41 closed out — a net gain of 23 holders — while 125 added to existing stakes and 134 trimmed.
The largest buyer was SG Americas Securities, adding an estimated $23.2M. The largest seller was Franklin Resources, cutting an estimated $64.9M.
- 389 institutional investors held Bread Financial (BFH) as of Q1 2026, up from 374 in Q4 2025.
- Funds reported $3.24B of Bread Financial stock for Q1 2026, down 6.4% quarter-over-quarter.
- 64 funds opened new Bread Financial positions in Q1 2026 and 41 closed out, a net change of +23 holders.
- The largest Bread Financial buyer in Q1 2026 was SG Americas Securities, an estimated $23.2M added.
- The largest Bread Financial seller in Q1 2026 was Franklin Resources, an estimated $64.9M sold.
Based on aggregated 13F filings for Q1 2026.