Bread Financial
About: Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
Employees: 6,000
0
Funds holding %
of 7,296 funds
0
Analysts bullish %
of 4 analysts
Fund manager confidence
Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)
7% more repeat investments, than reductions
Existing positions increased: 115 | Existing positions reduced: 107
0.84% more ownership
Funds ownership: 98.27% [Q4 2024] → 99.11% (+0.84%) [Q1 2025]
4% less first-time investments, than exits
New positions opened: 44 | Existing positions closed: 46
2% less funds holding
Funds holding: 324 [Q4 2024] → 318 (-6) [Q1 2025]
18% less capital invested
Capital invested by funds: $2.98B [Q4 2024] → $2.44B (-$544M) [Q1 2025]
20% less funds holding in top 10
Funds holding in top 10: 5 [Q4 2024] → 4 (-1) [Q1 2025]
35% less call options, than puts
Call options by funds: $4.35M | Put options by funds: $6.66M
Research analyst outlook
4 Wall Street Analysts provided 1 year price targets over the past 3 months
Low target
$39
23%
downside
Avg. target
$50
2%
downside
High target
$58
14%
upside
4 analyst ratings
0 positive
0%
2 neutral
50%
2 negative
50%
Morgan Stanley Betsy Graseck | 23%downside $39 | Underweight Maintained | 12 May 2025 |
Jefferies John Hecht | 1%downside $50 | Hold Maintained | 24 Apr 2025 |
RBC Capital Karl Shepard | 3%upside $52 | Sector Perform Maintained | 14 Apr 2025 |
Goldman Sachs Ryan Nash | 14%upside $58 | Sell Maintained | 18 Mar 2025 |
Financial journalist opinion
Based on 4 articles about BFH published over the past 30 days
Neutral
GlobeNewsWire
4 days ago
Bread Financial Provides Performance Update for May 2025
COLUMBUS, Ohio, June 11, 2025 (GLOBE NEWSWIRE) -- Bread Financial ® Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S. consumers, provided a performance update. The following tables present the Company's net loss rate and delinquency rate for the periods indicated:
Neutral
GlobeNewsWire
1 week ago
Bread Financial Announces Early Tender Results of Its Previously Announced Cash Tender Offer
COLUMBUS, Ohio, June 05, 2025 (GLOBE NEWSWIRE) -- Bread Financial Holdings, Inc. (NYSE: BFH) (“Bread Financial” or the “Company”) announced that as of 5:00 p.m., New York City time, on June 4, 2025 (the “Early Participation Date”), pursuant to and in accordance with its previously announced cash tender offer (the “Tender Offer”), approximately $536,786,000 in aggregate principal amount of the Company's 9.750% Senior Notes due 2029 (the “Notes”) had been validly tendered and not validly withdrawn on or prior to the Early Participation Date, which, if and when accepted for purchase up to $150,000,000 in aggregate principal amount of Notes (the “Tender Cap”) by the Company pursuant to the terms and conditions of the Tender Offer, would result in Total Consideration (as defined below) (excluding accrued interest payable) of $1,071.25 for each $1,000 principal amount of Notes, which Total Consideration was determined in accordance with the terms of the Tender Offer based on the principal amount of Notes tendered and the Bid Premiums (as defined in the Offer to Purchase (as defined below)) at which such tenders were made.
Neutral
GlobeNewsWire
1 week ago
Bread Financial to Participate in the Morgan Stanley US Financials Conference
COLUMBUS, Ohio, June 04, 2025 (GLOBE NEWSWIRE) -- Bread Financial ® Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S consumers, today announced the company's participation in the Morgan Stanley US Financials Conference on Wednesday, June 11.
Neutral
GlobeNewsWire
3 weeks ago
Bread Financial Announces Modified Dutch Auction Cash Tender Offer for 9.750% Senior Notes Due 2029
COLUMBUS, Ohio, May 21, 2025 (GLOBE NEWSWIRE) -- Bread Financial Holdings, Inc. (NYSE: BFH) (“Bread Financial” or the “Company”) today announced it has commenced a cash tender offer (the “Tender Offer”) to purchase up to $150.0 million (subject to increase, the “Tender Cap”) aggregate principal amount of its 9.750% Senior Notes maturing March 2029 (the “Notes”). The Tender Offer is being made on the terms and subject to the conditions set forth in the Offer to Purchase, dated May 21, 2025 (as it may be amended or supplemented, the “Offer to Purchase”).
Neutral
GlobeNewsWire
1 month ago
Bread Financial Provides Performance Update for April 2025
COLUMBUS, Ohio, May 13, 2025 (GLOBE NEWSWIRE) -- Bread Financial® Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers, provided a performance update. The following tables present the Company's net loss rate and delinquency rate for the periods indicated: For the month ended April 30, 2025 For the month ended April 30, 2024 (dollars in millions) End-of-period credit card and other loans $ 17,721 $ 17,891 Average credit card and other loans $ 17,712 $ 18,006 Year-over-year change in average credit card and other loans (2 %) 2 % Net principal losses (1) $ 114 $ 127 Net loss rate (1) 7.8 % 8.6 % As of April 30, 2025 As of April 30, 2024 (dollars in millions) 30 days + delinquencies – principal $ 933 $ 993 Period ended credit card and other loans – principal $ 16,264 $ 16,492 Delinquency rate 5.7 % 6.0 % (1) As a result of hurricanes Helene and Milton we froze delinquency progression for cardholders in Federal Emergency Management Agency identified impact zones for one billing cycle, which resulted in modestly lower Net principal losses and Net loss rate in the fourth quarter of 2024, and consequently these actions will negatively impact Net principal losses and Net loss rate in the second quarter of 2025.
Neutral
GlobeNewsWire
1 month ago
Bread Financial's 2024 Sustainability Report showcases focus, investment in sustainable business practices
Twelfth annual report reinforces commitments and demonstrates ongoing progress toward sustainability strategy and related priorities Twelfth annual report reinforces commitments and demonstrates ongoing progress toward sustainability strategy and related priorities
Negative
CNBC
1 month ago
Banks are keeping credit card rates high even after the CFPB rule they blamed for high APRs was killed
Banks quickly raised interest rates to record levels and added new monthly fees on credit cards last year when a Consumer Financial Protection Bureau rule threatened a key revenue source for the industry. Now they're far more reluctant to reverse those steps, even after bank trade groups succeeded in killing the CFPB rule in federal court last month.
Neutral
PRNewsWire
1 month ago
Bread Financial, Bob Woodruff Foundation Announce Multiyear Mission to Improve Mental Health Care for Children in Military Families
Three-year, $3 million investment will focus on expanding care, training clinicians, and proven programs fostering wellness and social connection NEW YORK , May 5, 2025 /PRNewswire/ -- Bread Financial® (NYSE: BFH) and the Bob Woodruff Foundation announced today that the tech-forward financial services company and the leading nonprofit organization supporting veterans will embark on a multiyear mission to improve the mental health of children in military families. Bread Financial's $3 million investment over the next three years will build on the company's history of supporting the Bob Woodruff Foundation, including efforts focused on children and families of those who have served in uniform.
Neutral
CNBC
1 month ago
Wealthy consumers upped their spending last quarter, while the rest of America is cutting back
Lower-income earners are reining in their transactions to focus on essentials, while the wealthy continue to spend freely on perks including dining out and luxury travel, according to first-quarter results from U.S. credit card lenders. Synchrony, which provides store cards for retail brands including Lowe's and T.J.
Neutral
Zacks Investment Research
1 month ago
Bread Financial Q1 Earnings, Revenues Top Estimates, Credit Sales Rise
BFH first-quarter results reflect higher credit sales, an increase in total interest income and a decline in total non-interest expenses.
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