BFH icon

Bread Financial

61.82 USD
-1.17
1.86%
At close Updated Sep 17, 4:00 PM EDT
Pre-market
After hours
61.82
0.00
0%
1 day
-1.86%
5 days
-3.83%
1 month
2.5%
3 months
19.55%
6 months
28.9%
Year to date
2.23%
1 year
18.27%
5 years
63.07%
10 years
-69.66%
 

About: Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.

Employees: 6,000

0
Funds holding %
of 7,463 funds
Analysts bullish %

Fund manager confidence

Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)

46% more first-time investments, than exits

New positions opened: 57 | Existing positions closed: 39

13% more capital invested

Capital invested by funds: $2.44B [Q1] → $2.76B (+$318M) [Q2]

4.55% more ownership

Funds ownership: 99.21% [Q1] → 103.76% (+4.55%) [Q2]

4% more funds holding

Funds holding: 320 [Q1] → 334 (+14) [Q2]

10% less repeat investments, than reductions

Existing positions increased: 110 | Existing positions reduced: 122

25% less funds holding in top 10

Funds holding in top 10: 4 [Q1] → 3 (-1) [Q2]

57% less call options, than puts

Call options by funds: $8.73M | Put options by funds: $20.1M

Research analyst outlook

2 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target
$52
16% downside
Avg. target
$63
2% upside
High target
$74
20% upside

2 analyst ratings

positive
0%
neutral
50%
negative
50%
RBC Capital
Jon Arfstrom
$74
Sector Perform
Maintained
25 Jul 2025
Barclays
Terry Ma
$52
Underweight
Maintained
8 Jul 2025

Financial journalist opinion

Based on 8 articles about BFH published over the past 30 days

Positive
MarketBeat
8 days ago
These 4 Mid-Caps Just Announced Big Buyback Plans
In fact, each of the four names below has authorized repurchases worth more than 5% of its total market value, creating meaningful support for their stocks and potential upside for investors.
These 4 Mid-Caps Just Announced Big Buyback Plans
Neutral
Seeking Alpha
8 days ago
Bread Financial Holdings, Inc. (BFH) Presents At Barclays 23rd Annual Global Financial Services Conference Transcript
Bread Financial Holdings, Inc. (NYSE:BFH ) Barclays 23rd Annual Global Financial Services Conference September 9, 2025 11:15 AM EDT Company Participants Ralph Andretta - President, CEO & Director Perry Beberman - Executive VP & CFO Conference Call Participants Terry Ma - Barclays Bank PLC, Research Division Presentation Terry Ma Research Analyst So thank you for joining, everyone. My name is Terry Ma.
Bread Financial Holdings, Inc. (BFH) Presents At Barclays 23rd Annual Global Financial Services Conference Transcript
Neutral
GlobeNewsWire
8 days ago
Bread Financial Provides Performance Update for August 2025
COLUMBUS, Ohio, Sept. 09, 2025 (GLOBE NEWSWIRE) -- Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S. consumers, provided a performance update. The following tables present the Company's net loss rate and delinquency rate for the periods indicated:
Bread Financial Provides Performance Update for August 2025
Positive
Zacks Investment Research
15 days ago
Why Bread Financial Holdings (BFH) is a Top Value Stock for the Long-Term
Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.
Why Bread Financial Holdings (BFH) is a Top Value Stock for the Long-Term
Positive
Zacks Investment Research
15 days ago
Bread Financial Stock Near 52-Week High: What Should Investors Do?
BFH stock is poised to gain from solid credit sales, proactive risk management, financial flexibility, prudent capital deployment and higher return on capital.
Bread Financial Stock Near 52-Week High: What Should Investors Do?
Neutral
GlobeNewsWire
15 days ago
Bread Financial to Participate in the Barclays 23rd Annual Global Financial Services Conference
COLUMBUS, Ohio, Sept. 02, 2025 (GLOBE NEWSWIRE) -- Bread Financial ® Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S consumers, today announced the company's participation in the Barclays 23rd Annual Global Financial Services Conference on Tuesday, September 9.
Bread Financial to Participate in the Barclays 23rd Annual Global Financial Services Conference
Neutral
GlobeNewsWire
21 days ago
Bread Financial Announces Approval of $200 Million Share Repurchase Program
COLUMBUS, Ohio, Aug. 27, 2025 (GLOBE NEWSWIRE) -- Bread Financial® Holdings, Inc. (NYSE: BFH) (“Bread Financial” or the “Company”) today announced that its Board of Directors (the “Board”) has authorized a new plan to repurchase up to $200 million of shares of its common stock. There is no expiration date for the repurchase plan.
Bread Financial Announces Approval of $200 Million Share Repurchase Program
Neutral
GlobeNewsWire
26 days ago
Bread Financial Announces Expiration and Results of Its Previously Announced Cash Tender Offers
COLUMBUS, Ohio, Aug. 22, 2025 (GLOBE NEWSWIRE) -- Bread Financial Holdings, Inc. (NYSE: BFH) (“Bread Financial” or the “Company”) announced that its previously announced cash tender offers (the “Tender Offers”) described in the Offer to Purchase, dated July 24, 2025 (as amended, the “Offer to Purchase”) expired at 5:00 p.m., New York City time, on August 21, 2025 (the “Expiration Date”). The following table sets forth the total aggregate principal amount of the Company's 9.750% Senior Notes due 2029 (the “2029 Notes”) and the Company's 8.375% Fixed-Rate Reset Subordinated Notes due 2035 (the “2035 Notes” and, together with the 2029 Notes, the “Notes”) validly tendered (and not validly withdrawn) pursuant to the Tender Offers.
Bread Financial Announces Expiration and Results of Its Previously Announced Cash Tender Offers
Neutral
GlobeNewsWire
1 month ago
Bread Financial Provides Performance Update for July 2025
COLUMBUS, Ohio, Aug. 15, 2025 (GLOBE NEWSWIRE) -- Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S. consumers, provided a performance update. The following tables present the Company's net loss rate and delinquency rate for the periods indicated:
Bread Financial Provides Performance Update for July 2025
Neutral
GlobeNewsWire
1 month ago
Bread Financial Announces Early Tender Results of its Previously Announced Cash Tender Offers and Extends Total Consideration Through the Expiration Date
COLUMBUS, Ohio, Aug. 07, 2025 (GLOBE NEWSWIRE) -- Bread Financial Holdings, Inc. (NYSE: BFH) (“Bread Financial” or the “Company”) announced that as of 5:00 p.m., New York City time, on August 6, 2025 (the “Early Participation Date”), pursuant to and in accordance with its previously announced cash tender offers (the “Tender Offers”) described in the Offer to Purchase, dated July 24, 2025 (as it may be amended or supplemented, the “Offer to Purchase”), $28,402,000 in aggregate principal amount of the Company's 9.750% Senior Notes due 2029 (the “2029 Notes”) and $121,000 in aggregate principal amount of the Company's 8.375% Fixed-Rate Reset Subordinated Notes due 2035 (the “2035 Notes” and, together with the 2029 Notes, the “Notes”) had been validly tendered (and not validly withdrawn) on or prior to the Early Participation Date and such Notes are expected to be accepted for purchase for Total Consideration (as defined below) (excluding accrued interest payable) of $1,070 for each $1,000 principal amount of the 2029 Notes and $1,025 for each $1,000 principal amount of the 2035 Notes. Subject to satisfaction or waiver of the conditions set forth in the Offer to Purchase, the Company anticipates that settlement of such Notes will occur on August 11, 2025 (the “Early Payment Date”).
Bread Financial Announces Early Tender Results of its Previously Announced Cash Tender Offers and Extends Total Consideration Through the Expiration Date
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