Bread Financial
About: Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
Employees: 6,000
Fund manager confidence
Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)
9% more repeat investments, than reductions
Existing positions increased: 113 | Existing positions reduced: 104
0.33% more ownership
Funds ownership: 98.27% [Q4 2024] → 98.6% (+0.33%) [Q1 2025]
4% less first-time investments, than exits
New positions opened: 43 | Existing positions closed: 45
3% less funds holding
Funds holding: 323 [Q4 2024] → 312 (-11) [Q1 2025]
19% less capital invested
Capital invested by funds: $2.98B [Q4 2024] → $2.42B (-$564M) [Q1 2025]
20% less funds holding in top 10
Funds holding in top 10: 5 [Q4 2024] → 4 (-1) [Q1 2025]
35% less call options, than puts
Call options by funds: $4.35M | Put options by funds: $6.66M
Research analyst outlook
3 Wall Street Analysts provided 1 year price targets over the past 3 months
3 analyst ratings
Morgan Stanley Betsy Graseck | 26%downside $39 | Underweight Maintained | 12 May 2025 |
Jefferies John Hecht | 5%downside $50 | Hold Maintained | 24 Apr 2025 |
Goldman Sachs Ryan Nash | 10%upside $58 | Sell Maintained | 18 Mar 2025 |
Financial journalist opinion
Based on 13 articles about BFH published over the past 30 days









