Principal Financial Group’s Bread Financial BFH Stock Holding History

Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake
Trade Value Portfolio Weight Portfolio Position
2026
Q2
$42.9M Sell
395,722
-969
-0.2% -$87K 0.02% 584
2026
Q1
$29.7M Buy
396,691
+179,059
+82% +$13.2M 0.02% 694
2025
Q4
$16.1M Sell
217,632
-7,587
-3% -$499K 0.01% 1026
2025
Q3
$12.6M Sell
225,219
-5,601
-2% -$346K 0.01% 1156
2025
Q2
$13.2M Sell
230,820
-13,683
-6% -$690K 0.01% 1095
2025
Q1
$12.2M Buy
244,503
+3,416
+1% +$194K 0.01% 1147
2024
Q4
$14.7M Buy
241,087
+6,888
+3% +$389K 0.01% 1058
2024
Q3
$11.1M Sell
234,199
-10,401
-4% -$530K 0.01% 1213
2024
Q2
$10.9M Sell
244,600
-11,542
-5% -$453K 0.01% 1217
2024
Q1
$9.54M Sell
256,142
-1,008
-0.4% -$35.8K 0.01% 1335
2023
Q4
$8.47M Sell
257,150
-13,710
-5% -$410K 0.01% 1372
2023
Q3
$9.26M Sell
270,860
-14,037
-5% -$515K 0.01% 1274
2023
Q2
$8.94M Sell
284,897
-16,256
-5% -$467K 0.01% 1305
2023
Q1
$9.13M Sell
301,153
-3,185
-1% -$119K 0.01% 1302
2022
Q4
$11.5M Buy
304,338
+83,010
+38% +$3M 0.01% 1165
2022
Q3
$6.96M Sell
221,328
-47,101
-18% -$1.85M 0.01% 1362
2022
Q2
$9.95M Buy
268,429
+43,845
+20% +$2.23M 0.01% 1258
2022
Q1
$12.6M Sell
224,584
-27,149
-11% -$1.78M 0.01% 1240
2021
Q4
$16.8M Sell
251,733
-85,482
-25% -$6.32M 0.01% 1073
2021
Q3
$27.2M Sell
337,215
-368,695
-52% -$28.5M 0.02% 712
2021
Q2
$58.7M Buy
705,910
+341,748
+94% +$30.9M 0.04% 393
2021
Q1
$32.6M Buy
364,162
+49,881
+16% +$3.58M 0.02% 597
2020
Q4
$18.6M Buy
314,281
+139,113
+79% +$6.99M 0.01% 825
2020
Q3
$5.87M Sell
175,168
-11,448
-6% -$407K ﹤0.01% 1382
2020
Q2
$6.72M Buy
186,616
+96,340
+107% +$3.43M 0.01% 1287
2020
Q1
$2.42M Buy
90,276
+5,152
+6% +$351K ﹤0.01% 1546
2019
Q4
$7.62M Sell
85,124
-2,050
-2% -$181K 0.01% 1380
2019
Q3
$8.91M Sell
87,174
-2,208
-2% -$249K 0.01% 1264
2019
Q2
$10M Buy
89,382
+6,274
+8% +$759K 0.01% 1218
2019
Q1
$11.6M Sell
83,108
-8,709
-9% -$1.19M 0.01% 1140
2018
Q4
$11M Sell
91,817
-3,688
-4% -$578K 0.01% 1113
2018
Q3
$18M Buy
95,505
+7,036
+8% +$1.33M 0.02% 930
2018
Q2
$16.5M Sell
88,469
-6,645
-7% -$1.14M 0.02% 951
2018
Q1
$16.2M Buy
95,114
+2,238
+2% +$437K 0.02% 937
2017
Q4
$18.8M Buy
92,876
+735
+0.8% +$136K 0.02% 860
2017
Q3
$16.3M Sell
92,141
-18,994
-17% -$3.52M 0.02% 929
2017
Q2
$22.8M Sell
111,135
-546
-0.5% -$108K 0.02% 700
2017
Q1
$22.2M Buy
111,681
+843
+0.8% +$159K 0.03% 656
2016
Q4
$20.2M Sell
110,838
-6,776
-6% -$1.18M 0.03% 682
2016
Q3
$20.1M Buy
117,614
+1,348
+1% +$229K 0.03% 652
2016
Q2
$18.2M Buy
116,266
+2,887
+3% +$480K 0.03% 669
2016
Q1
$19.9M Buy
113,379
+4,334
+4% +$757K 0.03% 590
2015
Q4
$24.1M Sell
109,045
-8,250
-7% -$1.87M 0.04% 481
2015
Q3
$24.2M Buy
117,295
+5,180
+5% +$1.12M 0.04% 463
2015
Q2
$26.1M Buy
112,115
+2,748
+3% +$657K 0.04% 465
2015
Q1
$25.9M Sell
109,367
-3,170
-3% -$724K 0.04% 442
2014
Q4
$25.7M Buy
112,537
+15,220
+16% +$3.33M 0.04% 441
2014
Q3
$19.3M Buy
97,317
+5,587
+6% +$1.17M 0.03% 528
2014
Q2
$20.6M Buy
91,730
+4,237
+5% +$863K 0.03% 507
2014
Q1
$19M Buy
87,493
+6,280
+8% +$1.35M 0.03% 532
2013
Q4
$17M Sell
81,213
-78,233
-49% -$14.9M 0.03% 581
2013
Q3
$26.9M Buy
159,446
+46
+0% +$7.29K 0.06% 357
2013
Q2
$23M Buy
+159,400
New +$21.8M 0.05% 384

Other funds holding BFH

Principal Financial Group's BFH Position: Q2 2026 in Review

Principal Financial Group reduced its Bread Financial (BFH) stake by 0.24% in Q2 2026, selling an estimated $87K and leaving 395,722 shares worth $42.9M. The position accounts for 0.02% of the portfolio, ranked #584.

Principal Financial Group first reported a position in BFH in Q2 2013 and has held it in 53 quarters since. The position peaked at $58.7M in Q2 2021. 419 funds tracked by Wall St. Rank hold BFH as of Q2 2026.

  • Principal Financial Group held 395,722 shares of Bread Financial worth $42.9M as of Q2 2026.
  • Principal Financial Group sold 969 Bread Financial shares in Q2 2026, an estimated $87K.
  • Bread Financial made up 0.02% of Principal Financial Group's portfolio in Q2 2026, its #584 holding.
  • Principal Financial Group first reported a position in Bread Financial in Q2 2013 and has held it in 53 quarters since.
  • Principal Financial Group's Bread Financial position peaked at $58.7M in Q2 2021.
  • 419 funds tracked by Wall St. Rank held Bread Financial as of Q2 2026.

Based on Principal Financial Group's 13F filing for Q2 2026, filed 4 Aug 2026.