MAM
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Madison Asset Management’s Procter & Gamble PG Stock Holding History

Madison Asset Management’s Portfolio PG Stock Details PG Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q1 		$18.7M Buy
129,694
+46,697
+56% +$7.08M 0.23% 105
2025
Q4 		$11.9M Buy
82,997
+22,338
+37% +$3.29M 0.14% 122
2025
Q3 		$9.32M Sell
60,659
-2,974
-5% -$464K 0.1% 135
2025
Q2 		$10.1M Buy
63,633
+6,846
+12% +$1.12M 0.11% 131
2025
Q1 		$9.68M Sell
56,787
-3,720
-6% -$623K 0.11% 132
2024
Q4 		$10.1M Sell
60,507
-2,954
-5% -$503K 0.11% 131
2024
Q3 		$11M Sell
63,461
-1,549
-2% -$263K 0.12% 131
2024
Q2 		$10.7M Sell
65,010
-14,894
-19% -$2.43M 0.13% 125
2024
Q1 		$13M Sell
79,904
-8,235
-9% -$1.29M 0.16% 115
2023
Q4 		$12.9M Sell
88,139
-29,963
-25% -$4.44M 0.18% 118
2023
Q3 		$17.2M Sell
118,102
-26,478
-18% -$4.04M 0.25% 104
2023
Q2 		$21.9M Sell
144,580
-8,699
-6% -$1.31M 0.32% 95
2023
Q1 		$22.8M Sell
153,279
-6,667
-4% -$953K 0.35% 94
2022
Q4 		$24.2M Sell
159,946
-1,465
-0.9% -$205K 0.38% 93
2022
Q3 		$20.4M Sell
161,411
-620
-0.4% -$88.1K 0.34% 95
2022
Q2 		$23.3M Sell
162,031
-39,514
-20% -$5.94M 0.36% 94
2022
Q1 		$30.8M Sell
201,545
-4,123
-2% -$645K 0.44% 82
2021
Q4 		$33.6M Sell
205,668
-8,455
-4% -$1.26M 0.44% 78
2021
Q3 		$29.9M Sell
214,123
-6,506
-3% -$922K 0.41% 82
2021
Q2 		$29.8M Sell
220,629
-508
-0.2% -$68.7K 0.4% 82
2021
Q1 		$29.9M Sell
221,137
-6,207
-3% -$810K 0.42% 83
2020
Q4 		$31.6M Buy
227,344
+2,490
+1% +$348K 0.46% 80
2020
Q3 		$31.3M Buy
224,854
+12,451
+6% +$1.65M 0.52% 69
2020
Q2 		$25.4M Sell
212,403
-2,829
-1% -$330K 0.45% 82
2020
Q1 		$23.7M Buy
215,232
+22,537
+12% +$2.7M 0.49% 76
2019
Q4 		$24.1M Buy
+192,695
New +$23.6M 0.37% 84

Other funds holding PG

BlackRock
BlackRock New York $5.72T AUM 30.48% 1-Year Est. Return
VCM
Vanguard Capital Management Malvern, Pennsylvania $4.04T AUM
State Street
State Street Boston, Massachusetts $2.9T AUM 29.55% 1-Year Est. Return
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.61T AUM 30.72% 1-Year Est. Return
VPM
Vanguard Portfolio Management Malvern, Pennsylvania $1.91T AUM
Morgan Stanley
Morgan Stanley New York $1.66T AUM 25.57% 1-Year Est. Return
Charles Schwab
Charles Schwab San Francisco, California $654B AUM 26.35% 1-Year Est. Return
JP Morgan Chase
JP Morgan Chase New York $1.56T AUM 27.86% 1-Year Est. Return
T. Rowe Price Associates
T. Rowe Price Associates Baltimore, Maryland $865B AUM 30.76% 1-Year Est. Return
Fidelity Investments
Fidelity Investments Boston, Massachusetts $1.9T AUM 41.92% 1-Year Est. Return

Madison Asset Management's PG Position: Q1 2026 in Review

Madison Asset Management increased its Procter & Gamble (PG) stake by 56% in Q1 2026, buying an estimated $7.08M and bringing the position to 129,694 shares worth $18.7M. The position accounts for 0.23% of the portfolio, ranked #105.

Madison Asset Management first reported a position in PG in Q4 2019 and has held it in 26 quarters since. The position peaked at $33.6M in Q4 2021. 3,984 funds tracked by Wall St. Rank hold PG as of Q1 2026.

  • Madison Asset Management held 129,694 shares of Procter & Gamble worth $18.7M as of Q1 2026.
  • Madison Asset Management bought 46,697 Procter & Gamble shares in Q1 2026, an estimated $7.08M.
  • Procter & Gamble made up 0.23% of Madison Asset Management's portfolio in Q1 2026, its #105 holding.
  • Madison Asset Management first reported a position in Procter & Gamble in Q4 2019 and has held it in 26 quarters since.
  • Madison Asset Management's Procter & Gamble position peaked at $33.6M in Q4 2021.
  • 3,984 funds tracked by Wall St. Rank held Procter & Gamble as of Q1 2026.

Based on Madison Asset Management's 13F filing for Q1 2026, filed 7 May 2026.