We are live on ! Find out more
FF

Friday Financial Portfolio holdings

AUM $373M
1-Year Est. Return 22.52%
This Fund
S&P 500
This Quarter Est. Return
+1.84%
1 Year Est. Return
+22.52%
3 Year Est. Return
–
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$284M
AUM Growth
+$44.8M
Cap. Flow
+$40.2M
Cap. Flow %
14.19%
Top 10 Hldgs %
62.22%
Holding
95
New
4
Increased
57
Reduced
8
Closed
5

Top Buys

Rank Stock Value
1
ITOT icon
iShares Core S&P Total US Stock Market ETF
ITOT
+$10.6M
2
BSVO icon
EA Bridgeway Omni Small-Cap Value ETF
BSVO
+$3.19M
3
VGIT icon
Vanguard Intermediate-Term Treasury ETF
VGIT
+$2.28M
4
IDEV icon
iShares Core MSCI International Developed Markets ETF
IDEV
+$1.85M
5
DFSD
Dimensional Short-Duration Fixed Income ETF
DFSD
+$1.77M

Top Sells

Rank Stock Value
1
SCHF icon
Schwab International Equity ETF
SCHF
+$1.72M
2
SCHZ icon
Schwab US Aggregate Bond ETF
SCHZ
+$499K
3
JPIB icon
JPMorgan International Bond Opportunities ETF
JPIB
+$430K
4
MSTR icon
Strategy Inc
MSTR
+$416K
5
SPTL icon
State Street SPDR Portfolio Long Term Treasury ETF
SPTL
+$343K

Sector Composition

Rank Sector Weight
1 Technology 2.8%
2 Financials 1.53%
3 Industrials 0.93%
4 Consumer Discretionary 0.86%
5 Communication Services 0.29%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
WMT icon
51
Walmart Inc
WMT
$871B
$729K 0.26%
6,545
– –
IWO icon
52
iShares Russell 2000 Growth ETF
IWO
$14.5B
$718K 0.25%
2,222
+450
+25% +$146K
AVGO icon
53
Broadcom
AVGO
$1.82T
$653K 0.23%
1,886
+558
+42% +$200K
MUB icon
54
iShares National Muni Bond ETF
MUB
$45.1B
$613K 0.22%
5,720
+2,419
+73% +$259K
QQQ icon
55
Invesco QQQ Trust
QQQ
$455B
$608K 0.21%
990
– –
BRK.B icon
56
Berkshire Hathaway Class B
BRK.B
$1.07T
$606K 0.21%
1,205
+1
+0.1% +$498
EFV icon
57
iShares MSCI EAFE Value ETF
EFV
$27.6B
$546K 0.19%
7,651
+4,647
+155% +$323K
VYMI icon
58
Vanguard International High Dividend Yield ETF
VYMI
$20.2B
$546K 0.19%
6,064
+47
+0.8% +$4.08K
MUNI icon
59
PIMCO Intermediate Municipal Bond Active Exchange-Traded Fund
MUNI
$3.05B
$539K 0.19%
10,278
+4,772
+87% +$251K
MDYV icon
60
State Street SPDR S&P 400 Mid Cap Value ETF
MDYV
$2.76B
$524K 0.18%
6,196
+491
+9% +$41.1K
DFAE icon
61
Dimensional Emerging Core Equity Market ETF
DFAE
$9.21B
$520K 0.18%
+15,962
New +$514K
VGT icon
62
Vanguard Information Technology ETF
VGT
$139B
$519K 0.18%
+5,512
New +$524K
CAT icon
63
Caterpillar
CAT
$409B
$514K 0.18%
898
– –
GOOG icon
64
Alphabet (Google) Class C
GOOG
$3.9T
$513K 0.18%
1,635
+29
+2% +$8.31K
IBM icon
65
IBM
IBM
$202B
$512K 0.18%
1,728
+319
+23% +$95.5K
VYM icon
66
Vanguard High Dividend Yield ETF
VYM
$81.1B
$502K 0.18%
3,499
– –
VLUE icon
67
iShares MSCI USA Value Factor ETF
VLUE
$9.4B
$488K 0.17%
3,568
– –
IQLT icon
68
iShares MSCI Intl Quality Factor ETF
IQLT
$13.6B
$481K 0.17%
10,592
– –
DGRW icon
69
WisdomTree Trust WisdomTree US Quality Dividend Growth Fund
DGRW
$16.6B
$474K 0.17%
5,300
– –
IJK icon
70
iShares S&P Mid-Cap 400 Growth ETF
IJK
$10.8B
$449K 0.16%
4,638
– –
IWN icon
71
iShares Russell 2000 Value ETF
IWN
$14.4B
$443K 0.16%
2,443
+61
+3% +$11K
IDOG icon
72
ALPS International Sector Dividend Dogs ETF
IDOG
$533M
$441K 0.16%
11,444
– –
SLYV icon
73
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
$4.89B
$440K 0.16%
4,838
+971
+25% +$87.3K
AMZN icon
74
Amazon
AMZN
$2.5T
$431K 0.15%
1,868
-40
-2% -$9.15K
MSFT icon
75
Microsoft
MSFT
$2.84T
$406K 0.14%
839
+12
+1% +$6.01K
1 2
3
4

Similar funds

LWMNY
Landmark Wealth Management (New York) Melville, New York $373M AUM 12.01% 1-Year Est. Return
BHC
Bull Harbor Capital Bethesda, Maryland $373M AUM
HPC
Highland Peak Capital Old Greenwich, Connecticut $373M AUM 80.02% 1-Year Est. Return
CAG
Compass Advisory Group Melville, New York $374M AUM 14.59% 1-Year Est. Return
HPM
Helix Partners Management New York $374M AUM 136.73% 1-Year Est. Return
JC
Joho Capital New York $373M AUM 18.89% 1-Year Est. Return
AWM
Able Wealth Management Toms River, New Jersey $374M AUM 12.51% 1-Year Est. Return
RCP
RIT Capital Partners London, United Kingdom $374M AUM 25.18% 1-Year Est. Return

Friday Financial's Q4 2025 Portfolio in Review

As of Q4 2025, Friday Financial held 95 positions worth $284M, up 19% from $239M the previous quarter. Its ten largest holdings account for 62% of the portfolio.

Friday Financial deployed $40.2M of net new capital in Q4 2025, opening 4 new positions and adding to 57 existing holdings. Its largest new stake was Vanguard Information Technology ETF: 5,512 shares worth $519K.

By sector, the portfolio is most concentrated in Technology at 2.8% of assets, down from 3.2% a quarter earlier, followed by Financials and Industrials.

On the sell side, the largest reduction was Schwab International Equity ETF, an estimated $1.72M trimmed.

  • Friday Financial's largest Q4 2025 buy was Vanguard Information Technology ETF: 5,512 shares worth $519K.
  • Friday Financial added most to iShares Core S&P Total US Stock Market ETF in Q4 2025, an estimated $10.6M increase.
  • Friday Financial's biggest Q4 2025 reduction was Schwab International Equity ETF, cutting an estimated $1.72M.
  • Friday Financial fully exited Schwab US Aggregate Bond ETF in Q4 2025, selling an estimated $499K.
  • Friday Financial's ten largest holdings make up 62% of its $284M portfolio in Q4 2025.
  • Friday Financial opened 4 new positions and closed 5 in Q4 2025.
  • Friday Financial's portfolio value rose 19% quarter-over-quarter to $284M.

Based on Friday Financial's 13F filing for Q4 2025, filed 9 Jan 2026.