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FF

Friday Financial Portfolio holdings

AUM $373M
1-Year Est. Return 22.52%
This Fund
S&P 500
This Quarter Est. Return
+7.38%
1 Year Est. Return
+22.52%
3 Year Est. Return
–
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$239M
AUM Growth
+$42.3M
Cap. Flow
+$27.2M
Cap. Flow %
11.41%
Top 10 Hldgs %
61.51%
Holding
92
New
6
Increased
45
Reduced
10
Closed
1

Top Buys

Rank Stock Value
1
ITOT icon
iShares Core S&P Total US Stock Market ETF
ITOT
+$6.64M
2
SCHF icon
Schwab International Equity ETF
SCHF
+$2.59M
3
SCHG icon
Schwab US Large-Cap Growth ETF
SCHG
+$2.27M
4
SCHD icon
Schwab US Dividend Equity ETF
SCHD
+$1.93M
5
BSVO icon
EA Bridgeway Omni Small-Cap Value ETF
BSVO
+$1.61M

Top Sells

Rank Stock Value
1
HMOP icon
Hartford Municipal Opportunities ETF
HMOP
+$247K
2
CAT icon
Caterpillar
CAT
+$173K
3
JMUB icon
JPMorgan Municipal ETF
JMUB
+$117K
4
FMB icon
First Trust Managed Municipal ETF
FMB
+$73K
5
BRK.B icon
Berkshire Hathaway Class B
BRK.B
+$14.5K

Sector Composition

Rank Sector Weight
1 Technology 3.23%
2 Financials 1.79%
3 Consumer Discretionary 0.89%
4 Industrials 0.68%
5 Communication Services 0.29%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IWO icon
51
iShares Russell 2000 Growth ETF
IWO
$14.5B
$567K 0.24%
1,772
+678
+62% +$205K
VYMI icon
52
Vanguard International High Dividend Yield ETF
VYMI
$20.2B
$510K 0.21%
6,017
+36
+0.6% +$2.98K
SCHZ icon
53
Schwab US Aggregate Bond ETF
SCHZ
$10.5B
$499K 0.21%
+21,251
New +$494K
VYM icon
54
Vanguard High Dividend Yield ETF
VYM
$81.1B
$493K 0.21%
3,499
– –
MDYV icon
55
State Street SPDR S&P 400 Mid Cap Value ETF
MDYV
$2.76B
$476K 0.2%
5,705
+1,146
+25% +$94.4K
DGRW icon
56
WisdomTree Trust WisdomTree US Quality Dividend Growth Fund
DGRW
$16.6B
$471K 0.2%
5,300
– –
IQLT icon
57
iShares MSCI Intl Quality Factor ETF
IQLT
$13.6B
$468K 0.2%
10,592
– –
JMUB icon
58
JPMorgan Municipal ETF
JMUB
$8.19B
$464K 0.19%
9,188
-2,353
-20% -$117K
DON icon
59
WisdomTree US MidCap Dividend Fund
DON
$4.03B
$462K 0.19%
8,826
+1,822
+26% +$94.4K
DE icon
60
Deere & Co
DE
$170B
$448K 0.19%
980
+120
+14% +$59.2K
VLUE icon
61
iShares MSCI USA Value Factor ETF
VLUE
$9.4B
$446K 0.19%
3,568
– –
IJK icon
62
iShares S&P Mid-Cap 400 Growth ETF
IJK
$10.8B
$445K 0.19%
4,638
– –
AVGO icon
63
Broadcom
AVGO
$1.82T
$438K 0.18%
1,328
– –
JPIB icon
64
JPMorgan International Bond Opportunities ETF
JPIB
$2.07B
$430K 0.18%
+8,771
New +$427K
CAT icon
65
Caterpillar
CAT
$409B
$428K 0.18%
898
-405
-31% -$173K
MSFT icon
66
Microsoft
MSFT
$2.84T
$428K 0.18%
827
-15
-2% -$7.65K
IWN icon
67
iShares Russell 2000 Value ETF
IWN
$14.4B
$421K 0.18%
2,382
+114
+5% +$19.2K
AMZN icon
68
Amazon
AMZN
$2.5T
$419K 0.18%
1,908
+180
+10% +$40.7K
MSTR icon
69
Strategy Inc
MSTR
$33.5B
$416K 0.17%
1,290
– –
IDOG icon
70
ALPS International Sector Dividend Dogs ETF
IDOG
$533M
$407K 0.17%
+11,444
New +$403K
IBM icon
71
IBM
IBM
$202B
$398K 0.17%
1,409
– –
GOOG icon
72
Alphabet (Google) Class C
GOOG
$3.9T
$391K 0.16%
1,606
+160
+11% +$33.6K
MUB icon
73
iShares National Muni Bond ETF
MUB
$45.1B
$352K 0.15%
3,301
– –
SLYV icon
74
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
$4.89B
$343K 0.14%
3,867
– –
SPTL icon
75
State Street SPDR Portfolio Long Term Treasury ETF
SPTL
$10.5B
$343K 0.14%
+12,710
New +$336K
1 2
3
4

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HPC
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CAG
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HPM
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JC
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AWM
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RCP
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Friday Financial's Q3 2025 Portfolio in Review

As of Q3 2025, Friday Financial held 92 positions worth $239M, up 21% from $197M the previous quarter. Its ten largest holdings account for 62% of the portfolio.

Friday Financial deployed $27.2M of net new capital in Q3 2025, opening 6 new positions and adding to 45 existing holdings. Its largest new stake was Schwab US Aggregate Bond ETF: 21,251 shares worth $499K.

By sector, the portfolio is most concentrated in Technology at 3.2% of assets, down from 3.4% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was Caterpillar, an estimated $173K trimmed.

  • Friday Financial's largest Q3 2025 buy was Schwab US Aggregate Bond ETF: 21,251 shares worth $499K.
  • Friday Financial added most to iShares Core S&P Total US Stock Market ETF in Q3 2025, an estimated $6.64M increase.
  • Friday Financial's biggest Q3 2025 reduction was Caterpillar, cutting an estimated $173K.
  • Friday Financial fully exited Hartford Municipal Opportunities ETF in Q3 2025, selling an estimated $247K.
  • Friday Financial's ten largest holdings make up 62% of its $239M portfolio in Q3 2025.
  • Friday Financial opened 6 new positions and closed 1 in Q3 2025.
  • Friday Financial's portfolio value rose 21% quarter-over-quarter to $239M.

Based on Friday Financial's 13F filing for Q3 2025, filed 7 Oct 2025.