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FF

Friday Financial Portfolio holdings

AUM $373M
1-Year Est. Return 22.52%
This Fund
S&P 500
This Quarter Est. Return
+1.84%
1 Year Est. Return
+22.52%
3 Year Est. Return
–
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$284M
AUM Growth
+$44.8M
Cap. Flow
+$40.2M
Cap. Flow %
14.19%
Top 10 Hldgs %
62.22%
Holding
95
New
4
Increased
57
Reduced
8
Closed
5

Top Buys

Rank Stock Value
1
ITOT icon
iShares Core S&P Total US Stock Market ETF
ITOT
+$10.6M
2
BSVO icon
EA Bridgeway Omni Small-Cap Value ETF
BSVO
+$3.19M
3
VGIT icon
Vanguard Intermediate-Term Treasury ETF
VGIT
+$2.28M
4
IDEV icon
iShares Core MSCI International Developed Markets ETF
IDEV
+$1.85M
5
DFSD
Dimensional Short-Duration Fixed Income ETF
DFSD
+$1.77M

Top Sells

Rank Stock Value
1
SCHF icon
Schwab International Equity ETF
SCHF
+$1.72M
2
SCHZ icon
Schwab US Aggregate Bond ETF
SCHZ
+$499K
3
JPIB icon
JPMorgan International Bond Opportunities ETF
JPIB
+$430K
4
MSTR icon
Strategy Inc
MSTR
+$416K
5
SPTL icon
State Street SPDR Portfolio Long Term Treasury ETF
SPTL
+$343K

Sector Composition

Rank Sector Weight
1 Technology 2.8%
2 Financials 1.53%
3 Industrials 0.93%
4 Consumer Discretionary 0.86%
5 Communication Services 0.29%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
TSLA icon
26
Tesla
TSLA
$1.24T
$2M 0.71%
4,452
+638
+17% +$283K
FMB icon
27
First Trust Managed Municipal ETF
FMB
$2.03B
$1.61M 0.57%
31,429
+16,555
+111% +$846K
VWO icon
28
Vanguard FTSE Emerging Markets ETF
VWO
$119B
$1.58M 0.56%
29,328
+6,802
+30% +$369K
IWP icon
29
iShares Russell Mid-Cap Growth ETF
IWP
$20B
$1.55M 0.55%
11,291
-1,136
-9% -$159K
IEMG icon
30
iShares Core MSCI Emerging Markets ETF
IEMG
$149B
$1.45M 0.51%
21,638
-3,925
-15% -$263K
IVW icon
31
iShares S&P 500 Growth ETF
IVW
$72.5B
$1.45M 0.51%
11,744
– –
VBR icon
32
Vanguard Small-Cap Value ETF
VBR
$37.1B
$1.38M 0.49%
6,526
+2,433
+59% +$509K
DE icon
33
Deere & Co
DE
$170B
$1.37M 0.48%
2,940
+1,960
+200% +$920K
VBK icon
34
Vanguard Small-Cap Growth ETF
VBK
$23.2B
$1.29M 0.45%
4,260
+1,361
+47% +$411K
HYD icon
35
VanEck High Yield Muni ETF
HYD
$4.44B
$1.27M 0.45%
24,890
+7,105
+40% +$362K
VOE icon
36
Vanguard Mid-Cap Value ETF
VOE
$23.7B
$1.18M 0.42%
6,652
+142
+2% +$24.9K
SLYG icon
37
State Street SPDR S&P 600 Small Cap Growth ETF
SLYG
$5.02B
$1.18M 0.41%
12,479
-2,803
-18% -$265K
SPTM icon
38
State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF
SPTM
$13.5B
$1.17M 0.41%
14,197
+1
+0% +$82
VOT icon
39
Vanguard Mid-Cap Growth ETF
VOT
$19B
$1.16M 0.41%
4,161
+1,602
+63% +$458K
JMUB icon
40
JPMorgan Municipal ETF
JMUB
$8.19B
$982K 0.35%
19,452
+10,264
+112% +$519K
AVEM icon
41
Avantis Emerging Markets Equity ETF
AVEM
$24.9B
$945K 0.33%
12,272
+2,175
+22% +$166K
IWS icon
42
iShares Russell Mid-Cap Value ETF
IWS
$15.7B
$942K 0.33%
6,677
+2,153
+48% +$301K
NVDA icon
43
NVIDIA
NVDA
$5.01T
$880K 0.31%
4,720
+158
+3% +$29.4K
DISV icon
44
Dimensional International Small Cap Value ETF
DISV
$4.85B
$838K 0.3%
22,065
+51
+0.2% +$1.85K
EEM icon
45
iShares MSCI Emerging Markets ETF
EEM
$28B
$806K 0.28%
14,729
– –
PWR icon
46
Quanta Services
PWR
$93.9B
$764K 0.27%
1,809
– –
JPM icon
47
JPMorgan Chase
JPM
$939B
$763K 0.27%
2,367
+306
+15% +$94.7K
DFSV
48
Dimensional US Small Cap Value ETF
DFSV
$8.14B
$751K 0.26%
22,821
+1,359
+6% +$43.7K
DON icon
49
WisdomTree US MidCap Dividend Fund
DON
$4.03B
$740K 0.26%
14,350
+5,524
+63% +$285K
DFNM icon
50
Dimensional National Municipal Bond ETF
DFNM
$2.22B
$731K 0.26%
15,182
+481
+3% +$23.2K
1
2
3 4

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Landmark Wealth Management (New York) Melville, New York $373M AUM 12.01% 1-Year Est. Return
BHC
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HPC
Highland Peak Capital Old Greenwich, Connecticut $373M AUM 80.02% 1-Year Est. Return
CAG
Compass Advisory Group Melville, New York $374M AUM 14.59% 1-Year Est. Return
HPM
Helix Partners Management New York $374M AUM 136.73% 1-Year Est. Return
JC
Joho Capital New York $373M AUM 18.89% 1-Year Est. Return
AWM
Able Wealth Management Toms River, New Jersey $374M AUM 12.51% 1-Year Est. Return
RCP
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Friday Financial's Q4 2025 Portfolio in Review

As of Q4 2025, Friday Financial held 95 positions worth $284M, up 19% from $239M the previous quarter. Its ten largest holdings account for 62% of the portfolio.

Friday Financial deployed $40.2M of net new capital in Q4 2025, opening 4 new positions and adding to 57 existing holdings. Its largest new stake was Vanguard Information Technology ETF: 5,512 shares worth $519K.

By sector, the portfolio is most concentrated in Technology at 2.8% of assets, down from 3.2% a quarter earlier, followed by Financials and Industrials.

On the sell side, the largest reduction was Schwab International Equity ETF, an estimated $1.72M trimmed.

  • Friday Financial's largest Q4 2025 buy was Vanguard Information Technology ETF: 5,512 shares worth $519K.
  • Friday Financial added most to iShares Core S&P Total US Stock Market ETF in Q4 2025, an estimated $10.6M increase.
  • Friday Financial's biggest Q4 2025 reduction was Schwab International Equity ETF, cutting an estimated $1.72M.
  • Friday Financial fully exited Schwab US Aggregate Bond ETF in Q4 2025, selling an estimated $499K.
  • Friday Financial's ten largest holdings make up 62% of its $284M portfolio in Q4 2025.
  • Friday Financial opened 4 new positions and closed 5 in Q4 2025.
  • Friday Financial's portfolio value rose 19% quarter-over-quarter to $284M.

Based on Friday Financial's 13F filing for Q4 2025, filed 9 Jan 2026.