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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+11.09%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$602M
AUM Growth
+$74M
Cap. Flow
+$29.5M
Cap. Flow %
4.91%
Top 10 Hldgs %
30.74%
Holding
359
New
62
Increased
126
Reduced
138
Closed
18

Top Buys

Rank Stock Value
1
FLV icon
American Century Focused Large Cap Value ETF
FLV
+$21.2M
2
FNY icon
First Trust Mid Cap Growth AlphaDEX Fund
FNY
+$10.7M
3
SPTL icon
State Street SPDR Portfolio Long Term Treasury ETF
SPTL
+$7.68M
4
CXSE icon
WisdomTree Trust WisdomTree China ex-State-Owned Enterprises Fund
CXSE
+$7.45M
5
SPYM
State Street SPDR Portfolio S&P 500 ETF
SPYM
+$6.07M

Top Sells

Rank Stock Value
1
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$21.9M
2
RWL icon
Invesco S&P 500 Revenue ETF
RWL
+$15.6M
3
SMMU icon
PIMCO Short Term Municipal Bond Active Exchange-Traded Fund
SMMU
+$6.64M
4
FTSM icon
First Trust Enhanced Short Maturity ETF
FTSM
+$6.41M
5
SPIP icon
State Street SPDR Portfolio TIPS ETF
SPIP
+$5.84M

Sector Composition

Rank Sector Weight
1 Technology 4.36%
2 Consumer Discretionary 3.57%
3 Financials 1.7%
4 Healthcare 1.38%
5 Communication Services 1.19%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
MRK icon
126
Merck
MRK
$318B
$733K 0.12%
9,396
+283
+3% +$21.6K
MGV icon
127
Vanguard Morningstar Mega Cap Value ETF
MGV
$13.6B
$719K 0.12%
8,283
-1,127
-12% -$92.4K
PWB icon
128
Invesco Large Cap Growth ETF
PWB
$2.41B
$712K 0.12%
10,531
-1,297
-11% -$83.7K
SBUX icon
129
Starbucks
SBUX
$120B
$712K 0.12%
6,655
+573
+9% +$54.7K
VV icon
130
Vanguard Morningstar Large-Cap ETF
VV
$54.5B
$709K 0.12%
4,034
-744
-16% -$124K
ORLY icon
131
O'Reilly Automotive
ORLY
$76.3B
$707K 0.12%
23,445
-900
-4% -$27.2K
VXUS icon
132
Vanguard Total International Stock ETF
VXUS
$163B
$698K 0.12%
11,602
-26
-0.2% -$1.46K
XLY icon
133
State Street Consumer Discretionary Select Sector SPDR ETF
XLY
$23.8B
$692K 0.12%
8,610
-706
-8% -$54.4K
ALGN icon
134
Align Technology
ALGN
$12.3B
$687K 0.11%
+1,286
New +$578K
IWM icon
135
iShares Russell 2000 ETF
IWM
$81.9B
$686K 0.11%
3,498
+2,015
+136% +$353K
RSPF icon
136
Invesco S&P 500 Equal Weight Financials ETF
RSPF
$309M
$686K 0.11%
14,287
+655
+5% +$28.5K
TDIV icon
137
First Trust NASDAQ Technology Dividend Index Fund
TDIV
$4.43B
$685K 0.11%
13,838
-644
-4% -$29.9K
BX icon
138
Blackstone
BX
$110B
$678K 0.11%
10,459
-1,706
-14% -$99.3K
VXF icon
139
Vanguard Extended Market ETF
VXF
$31.9B
$660K 0.11%
4,010
-3,349
-46% -$496K
MA icon
140
Mastercard
MA
$493B
$657K 0.11%
1,839
-99
-5% -$32.9K
LMT icon
141
Lockheed Martin
LMT
$136B
$644K 0.11%
1,813
-111
-6% -$40.8K
COST icon
142
Costco
COST
$420B
$643K 0.11%
1,707
-9
-0.5% -$3.36K
MBB icon
143
iShares MBS ETF
MBB
$39.1B
$639K 0.11%
5,803
+2,180
+60% +$240K
LOW icon
144
Lowe's Companies
LOW
$125B
$630K 0.1%
3,928
+1,143
+41% +$186K
IEFA icon
145
iShares Core MSCI EAFE ETF
IEFA
$196B
$624K 0.1%
9,037
-1,354
-13% -$87.6K
DAL icon
146
Delta Air Lines
DAL
$60.1B
$612K 0.1%
15,226
-334
-2% -$12.1K
PFF icon
147
iShares Preferred and Income Securities ETF
PFF
$13.2B
$611K 0.1%
15,875
+33
+0.2% +$1.23K
VNQ icon
148
Vanguard Real Estate ETF
VNQ
$39.1B
$610K 0.1%
7,184
-616
-8% -$51.1K
SPTI icon
149
State Street SPDR Portfolio Intermediate Term Treasury ETF
SPTI
$10.6B
$607K 0.1%
18,352
-1,009
-5% -$33.4K
VYM icon
150
Vanguard High Dividend Yield ETF
VYM
$83.5B
$600K 0.1%
6,562
-41
-0.6% -$3.56K
4 5
6
7 8

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First Heartland Consultants's Q4 2020 Portfolio in Review

As of Q4 2020, First Heartland Consultants held 359 positions worth $602M, up 14% from $528M the previous quarter. Its ten largest holdings account for 31% of the portfolio.

First Heartland Consultants deployed $29.5M of net new capital in Q4 2020, opening 62 new positions and adding to 126 existing holdings. Its largest new stake was American Century Focused Large Cap Value ETF: 412,126 shares worth $22.4M.

By sector, the portfolio is most concentrated in Technology at 4.4% of assets, up from 4.1% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was State Street SPDR Portfolio S&P 500 Growth ETF, an estimated $21.9M trimmed.

  • First Heartland Consultants's largest Q4 2020 buy was American Century Focused Large Cap Value ETF: 412,126 shares worth $22.4M.
  • First Heartland Consultants added most to First Trust Mid Cap Growth AlphaDEX Fund in Q4 2020, an estimated $10.7M increase.
  • First Heartland Consultants's biggest Q4 2020 reduction was State Street SPDR Portfolio S&P 500 Growth ETF, cutting an estimated $21.9M.
  • First Heartland Consultants fully exited State Street SPDR Bloomberg High Yield Bond ETF in Q4 2020, selling an estimated $5.42M.
  • First Heartland Consultants's ten largest holdings make up 31% of its $602M portfolio in Q4 2020.
  • First Heartland Consultants opened 62 new positions and closed 18 in Q4 2020.
  • First Heartland Consultants's portfolio value rose 14% quarter-over-quarter to $602M.

Based on First Heartland Consultants's 13F filing for Q4 2020, filed 29 Jan 2021.