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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+8.55%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$1.12B
AUM Growth
+$155M
Cap. Flow
+$80.1M
Cap. Flow %
7.12%
Top 10 Hldgs %
25.5%
Holding
525
New
86
Increased
241
Reduced
149
Closed
22

Top Buys

Rank Stock Value
1
FRDM icon
Freedom 100 Emerging Markets ETF
FRDM
+$13.5M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$8.29M
3
QQQ icon
Invesco QQQ Trust
QQQ
+$7.33M
4
VOO icon
Vanguard S&P 500 ETF
VOO
+$6.63M
5
ACIO icon
Aptus Collared Investment Opportunity ETF
ACIO
+$6.54M

Top Sells

Rank Stock Value
1
EMXC icon
iShares MSCI Emerging Markets ex China ETF
EMXC
+$12.4M
2
FDL icon
First Trust Morningstar Dividend Leaders Index Fund
FDL
+$10.7M
3
ADME icon
Aptus Behavioral Momentum ETF
ADME
+$8.83M
4
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$5.82M
5
TLH icon
iShares 10-20 Year Treasury Bond ETF
TLH
+$5.32M

Sector Composition

Rank Sector Weight
1 Technology 3.89%
2 Financials 1.89%
3 Consumer Discretionary 1.85%
4 Communication Services 0.97%
5 Healthcare 0.94%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
COST icon
101
Costco
COST
$420B
$2.32M 0.21%
2,340
+17
+0.7% +$16.9K
XMHQ icon
102
Invesco S&P MidCap Quality ETF
XMHQ
$5.63B
$2.3M 0.2%
23,444
+2,293
+11% +$216K
PZA icon
103
Invesco National AMT-Free Municipal Bond ETF
PZA
$4.26B
$2.23M 0.2%
99,577
-8,079
-8% -$182K
TPLC icon
104
Timothy Plan US Large/Mid Cap Core ETF
TPLC
$312M
$2.22M 0.2%
49,441
+494
+1% +$21.1K
RSP icon
105
Invesco S&P 500 Equal Weight ETF
RSP
$99.5B
$2.2M 0.2%
12,125
+7,022
+138% +$1.21M
XLK icon
106
State Street Technology Select Sector SPDR ETF
XLK
$124B
$2.2M 0.2%
17,350
-160
-0.9% -$17.8K
VEU icon
107
Vanguard FTSE All-World ex-US ETF
VEU
$68.5B
$2.17M 0.19%
32,292
+8,906
+38% +$564K
OALC icon
108
OneAscent Large Cap Core ETF
OALC
$256M
$2.09M 0.19%
64,417
+46,066
+251% +$1.37M
IEMG icon
109
iShares Core MSCI Emerging Markets ETF
IEMG
$156B
$1.99M 0.18%
33,184
+18,204
+122% +$1.02M
QJUN icon
110
FT Vest Growth-100 Buffer ETF June
QJUN
$678M
$1.94M 0.17%
65,449
-478
-0.7% -$13.2K
ORLY icon
111
O'Reilly Automotive
ORLY
$76.3B
$1.93M 0.17%
21,410
+2,495
+13% +$227K
TSLA icon
112
Tesla
TSLA
$1.3T
$1.9M 0.17%
5,967
+379
+7% +$114K
CGBL icon
113
Capital Group Core Balanced ETF
CGBL
$7.42B
$1.89M 0.17%
56,571
+21,106
+60% +$666K
PAVE icon
114
Global X US Infrastructure Development ETF
PAVE
$15.2B
$1.88M 0.17%
43,083
+23,556
+121% +$942K
IUSV icon
115
iShares Core S&P US Value ETF
IUSV
$27.7B
$1.87M 0.17%
19,720
+40
+0.2% +$3.61K
FAUG icon
116
FT Vest US Equity Buffer ETF August
FAUG
$1.2B
$1.8M 0.16%
36,651
-2,556
-7% -$118K
IJH icon
117
iShares Core S&P Mid-Cap ETF
IJH
$127B
$1.78M 0.16%
28,656
+3,126
+12% +$184K
FLTR icon
118
VanEck IG Floating Rate ETF
FLTR
$2.97B
$1.74M 0.16%
68,388
+38,029
+125% +$965K
AIQ icon
119
Global X Artificial Intelligence & Technology ETF
AIQ
$11B
$1.68M 0.15%
+38,419
New +$1.49M
TPSC icon
120
Timothy Plan US Small Cap Core ETF
TPSC
$371M
$1.64M 0.15%
42,431
+1,249
+3% +$46.1K
GOOG icon
121
Alphabet (Google) Class C
GOOG
$4.32T
$1.58M 0.14%
8,915
-2,712
-23% -$448K
JUCY icon
122
Aptus Enhanced Yield ETF
JUCY
$318M
$1.58M 0.14%
71,038
-76,082
-52% -$1.71M
FVD icon
123
First Trust Value Line Dividend Fund
FVD
$8.41B
$1.57M 0.14%
35,418
-6,125
-15% -$269K
DIVO icon
124
Amplify CWP Enhanced Dividend Income ETF
DIVO
$7.81B
$1.46M 0.13%
34,266
+1,496
+5% +$60.8K
DGRO icon
125
iShares Core Dividend Growth ETF
DGRO
$43.5B
$1.45M 0.13%
22,706
+1,307
+6% +$79.7K
3 4
5
6 7

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CET
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CCM
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TNBTD
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First Heartland Consultants's Q2 2025 Portfolio in Review

As of Q2 2025, First Heartland Consultants held 525 positions worth $1.12B, up 16% from $969M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

First Heartland Consultants deployed $80.1M of net new capital in Q2 2025, opening 86 new positions and adding to 241 existing holdings. Its largest new stake was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.

By sector, the portfolio is most concentrated in Technology at 3.9% of assets, up from 3.8% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was First Trust Morningstar Dividend Leaders Index Fund, an estimated $10.7M trimmed.

  • First Heartland Consultants's largest Q2 2025 buy was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.
  • First Heartland Consultants added most to iShares S&P 500 Growth ETF in Q2 2025, an estimated $8.29M increase.
  • First Heartland Consultants's biggest Q2 2025 reduction was First Trust Morningstar Dividend Leaders Index Fund, cutting an estimated $10.7M.
  • First Heartland Consultants fully exited iShares MSCI Emerging Markets ex China ETF in Q2 2025, selling an estimated $12.4M.
  • First Heartland Consultants's ten largest holdings make up 26% of its $1.12B portfolio in Q2 2025.
  • First Heartland Consultants opened 86 new positions and closed 22 in Q2 2025.
  • First Heartland Consultants's portfolio value rose 16% quarter-over-quarter to $1.12B.

Based on First Heartland Consultants's 13F filing for Q2 2025, filed 15 Aug 2025.