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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+1.4%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$2.62M
AUM Growth
-$655M
Cap. Flow
+$88.2M
Cap. Flow %
3,360.58%
Top 10 Hldgs %
79.35%
Holding
423
New
37
Increased
182
Reduced
133
Closed
54

Top Buys

Rank Stock Value
1
DRSK icon
Aptus Defined Risk ETF
DRSK
+$27.9M
2
GE icon
GE Aerospace
GE
+$27.3M
3
ADME icon
Aptus Behavioral Momentum ETF
ADME
+$21.9M
4
OSCV icon
Opus Small Cap Value ETF
OSCV
+$21.5M
5
ACIO icon
Aptus Collared Investment Opportunity ETF
ACIO
+$18.4M

Top Sells

Rank Stock Value
1
RWL icon
Invesco S&P 500 Revenue ETF
RWL
+$18.7M
2
FTSD icon
Franklin Short Duration US Government ETF
FTSD
+$16M
3
SPTS icon
State Street SPDR Portfolio Short Term Treasury ETF
SPTS
+$10M
4
PBSM
Invesco PureBeta MSCI USA Small Cap ETF
PBSM
+$7.86M
5
PSR icon
Invesco Active US Real Estate Fund
PSR
+$6.47M

Sector Composition

Rank Sector Weight
1 Technology 1.38%
2 Consumer Discretionary 1%
3 Healthcare 0.61%
4 Financials 0.55%
5 Communication Services 0.4%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
PYPL icon
101
PayPal
PYPL
$50.5B
$1.18K 0.05%
6,264
+4,121
+192% +$892K
LLY icon
102
Eli Lilly
LLY
$1.06T
$1.18K 0.05%
4,272
-43
-1% -$10.9K
IYW icon
103
iShares US Technology ETF
IYW
$25.2B
$1.17K 0.04%
10,150
+4,654
+85% +$517K
LNC icon
104
Lincoln National
LNC
$8.81B
$1.16K 0.04%
17,024
+60
+0.4% +$4.23K
ORLY icon
105
O'Reilly Automotive
ORLY
$76.3B
$1.16K 0.04%
24,690
-75
-0.3% -$3.25K
RSP icon
106
Invesco S&P 500 Equal Weight ETF
RSP
$99.5B
$1.14K 0.04%
6,977
+209
+3% +$33K
LOW icon
107
Lowe's Companies
LOW
$125B
$1.13K 0.04%
4,356
-1,385
-24% -$329K
IWM icon
108
iShares Russell 2000 ETF
IWM
$83B
$1.11K 0.04%
5,009
-3,115
-38% -$704K
REGL icon
109
ProShares S&P MidCap 400 Dividend Aristocrats ETF
REGL
$1.82B
$1.11K 0.04%
15,059
-53,469
-78% -$3.84M
CMI icon
110
Cummins
CMI
$88.7B
$1.1K 0.04%
+5,056
New +$1.15M
IUSB icon
111
iShares Core Universal USD Bond ETF
IUSB
$43.1B
$1.08K 0.04%
20,453
+759
+4% +$40.2K
QQQM icon
112
Invesco NASDAQ 100 ETF
QQQM
$102B
$1.08K 0.04%
6,595
+4,618
+234% +$733K
MTUM icon
113
iShares MSCI USA Momentum Factor ETF
MTUM
$26.2B
$1.07K 0.04%
5,896
-59
-1% -$10.9K
PG icon
114
Procter & Gamble
PG
$339B
$1.04K 0.04%
6,384
+166
+3% +$24.6K
VOE icon
115
Vanguard Morningstar Mid-Cap Value ETF
VOE
$24B
$1.04K 0.04%
+6,901
New +$1.01M
FNY icon
116
First Trust Mid Cap Growth AlphaDEX Fund
FNY
$604M
$1.03K 0.04%
13,935
-8,024
-37% -$599K
DEED icon
117
First Trust Securitized Plus ETF
DEED
$64.5M
$1.02K 0.04%
39,859
-184,441
-82% -$4.76M
PEP icon
118
PepsiCo
PEP
$190B
$1.02K 0.04%
5,871
+558
+11% +$91.1K
PSR icon
119
Invesco Active US Real Estate Fund
PSR
$60M
$1.02K 0.04%
8,480
-58,114
-87% -$6.47M
MFC icon
120
Manulife Financial
MFC
$73.5B
$1.01K 0.04%
52,961
+7,298
+16% +$141K
T icon
121
AT&T
T
$163B
$980 0.04%
52,796
+2,341
+5% +$43.8K
NOBL icon
122
ProShares S&P 500 Dividend Aristocrats ETF
NOBL
$12B
$935 0.04%
19,064
+1,160
+6% +$54.7K
LYB icon
123
LyondellBasell Industries
LYB
$19.2B
$934 0.04%
+10,137
New +$941K
ARKK icon
124
ARK Innovation ETF
ARKK
$6.31B
$931 0.04%
9,844
-674
-6% -$73.6K
OLED icon
125
Universal Display
OLED
$4.19B
$912 0.03%
+5,530
New +$912K
3 4
5
6 7

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First Heartland Consultants's Q4 2021 Portfolio in Review

As of Q4 2021, First Heartland Consultants held 423 positions worth $2.62M, down 100% from $657M the previous quarter. Its ten largest holdings account for 79% of the portfolio.

First Heartland Consultants deployed $88.2M of net new capital in Q4 2021, opening 37 new positions and adding to 182 existing holdings. Its largest new stake was Aptus Defined Risk ETF: 956,646 shares worth $27.6K.

By sector, the portfolio is most concentrated in Technology at 1.4% of assets, down from 4.5% a quarter earlier, followed by Consumer Discretionary and Healthcare.

On the sell side, the largest reduction was Invesco S&P 500 Revenue ETF, an estimated $18.7M trimmed.

  • First Heartland Consultants's largest Q4 2021 buy was Aptus Defined Risk ETF: 956,646 shares worth $27.6K.
  • First Heartland Consultants added most to GE Aerospace in Q4 2021, an estimated $27.3M increase.
  • First Heartland Consultants's biggest Q4 2021 reduction was Invesco S&P 500 Revenue ETF, cutting an estimated $18.7M.
  • First Heartland Consultants fully exited Invesco PureBeta MSCI USA Small Cap ETF in Q4 2021, selling an estimated $7.86M.
  • First Heartland Consultants's ten largest holdings make up 79% of its $2.62M portfolio in Q4 2021.
  • First Heartland Consultants opened 37 new positions and closed 54 in Q4 2021.
  • First Heartland Consultants's portfolio value fell 100% quarter-over-quarter to $2.62M.

Based on First Heartland Consultants's 13F filing for Q4 2021, filed 11 Feb 2022.