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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+8.55%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$1.12B
AUM Growth
+$155M
Cap. Flow
+$80.1M
Cap. Flow %
7.12%
Top 10 Hldgs %
25.5%
Holding
525
New
86
Increased
241
Reduced
149
Closed
22

Top Buys

Rank Stock Value
1
FRDM icon
Freedom 100 Emerging Markets ETF
FRDM
+$13.5M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$8.29M
3
QQQ icon
Invesco QQQ Trust
QQQ
+$7.33M
4
VOO icon
Vanguard S&P 500 ETF
VOO
+$6.63M
5
ACIO icon
Aptus Collared Investment Opportunity ETF
ACIO
+$6.54M

Top Sells

Rank Stock Value
1
EMXC icon
iShares MSCI Emerging Markets ex China ETF
EMXC
+$12.4M
2
FDL icon
First Trust Morningstar Dividend Leaders Index Fund
FDL
+$10.7M
3
ADME icon
Aptus Behavioral Momentum ETF
ADME
+$8.83M
4
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$5.82M
5
TLH icon
iShares 10-20 Year Treasury Bond ETF
TLH
+$5.32M

Sector Composition

Rank Sector Weight
1 Technology 3.89%
2 Financials 1.89%
3 Consumer Discretionary 1.85%
4 Communication Services 0.97%
5 Healthcare 0.94%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
LMBS icon
51
First Trust Exchange-Traded Fund IV First Trust Low Duration Opportunities ETF
LMBS
$6.38B
$5.61M 0.5%
113,939
-17,725
-13% -$868K
BIV icon
52
Vanguard Intermediate-Term Bond ETF
BIV
$28.9B
$5.61M 0.5%
72,568
+424
+0.6% +$32.3K
BUFR icon
53
FT Vest Fund of Buffer ETFs
BUFR
$10.3B
$5.61M 0.5%
176,369
+70,045
+66% +$2.11M
IUSG icon
54
iShares Core S&P US Growth ETF
IUSG
$33.7B
$5.55M 0.49%
36,887
-694
-2% -$94.1K
QQQM icon
55
Invesco NASDAQ 100 ETF
QQQM
$102B
$5.46M 0.49%
24,029
-2,308
-9% -$473K
IVE icon
56
iShares S&P 500 Value ETF
IVE
$49.8B
$5.32M 0.47%
27,214
-3,628
-12% -$676K
DYNF icon
57
BlackRock US Equity Factor Rotation ETF
DYNF
$40B
$5.03M 0.45%
92,390
+55,634
+151% +$2.79M
SNOV icon
58
FT Vest US Small Cap Moderate Buffer ETF November
SNOV
$118M
$5.01M 0.45%
216,951
-9,201
-4% -$204K
VBK icon
59
Vanguard Morningstar Small-Cap Growth ETF
VBK
$24.5B
$4.94M 0.44%
17,835
+80
+0.5% +$20.6K
TBIL
60
F/m US Treasury 3 Month Bill Fund
TBIL
$7.19B
$4.9M 0.44%
98,035
-2,583
-3% -$129K
VB icon
61
Vanguard Morningstar Small-Cap ETF
VB
$82.4B
$4.82M 0.43%
20,327
+3,223
+19% +$719K
IUSB icon
62
iShares Core Universal USD Bond ETF
IUSB
$43.1B
$4.69M 0.42%
101,388
+15,820
+18% +$722K
HTRB icon
63
Hartford Total Return Bond ETF
HTRB
$2.22B
$4.41M 0.39%
130,195
+124,006
+2,004% +$4.16M
KAUG
64
Innovator U.S. Small Cap Power Buffer ETF - August
KAUG
$60M
$4.18M 0.37%
168,103
+15,700
+10% +$378K
GRNY
65
FundStrat Granny Shots US Large Cap ETF
GRNY
$4.41B
$4.09M 0.36%
180,295
+69,231
+62% +$1.38M
XDEC icon
66
FT Vest US Equity Enhance & Moderate Buffer ETF December
XDEC
$204M
$4.03M 0.36%
103,878
-9,573
-8% -$356K
WMT icon
67
Walmart Inc
WMT
$890B
$4.03M 0.36%
41,250
+963
+2% +$91.8K
TLH icon
68
iShares 10-20 Year Treasury Bond ETF
TLH
$10.9B
$3.97M 0.35%
39,101
-53,022
-58% -$5.32M
IYF icon
69
iShares US Financials ETF
IYF
$4.61B
$3.9M 0.35%
32,205
+1,287
+4% +$145K
IWV icon
70
iShares Russell 3000 ETF
IWV
$20.3B
$3.83M 0.34%
10,921
-15,299
-58% -$4.97M
SCHD icon
71
Schwab US Dividend Equity ETF
SCHD
$105B
$3.73M 0.33%
140,578
-24,251
-15% -$633K
DOL icon
72
WisdomTree True Developed International Fund
DOL
$845M
$3.69M 0.33%
+61,990
New +$3.56M
IYY icon
73
iShares Dow Jones US ETF
IYY
$3.06B
$3.67M 0.33%
24,354
-52
-0.2% -$7.24K
VWO icon
74
Vanguard FTSE Emerging Markets ETF
VWO
$124B
$3.58M 0.32%
72,341
+4,347
+6% +$202K
QUAL icon
75
iShares MSCI USA Quality Factor ETF
QUAL
$47.9B
$3.41M 0.3%
18,671
+6,351
+52% +$1.1M
1 2
3
4 5

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CET
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First Heartland Consultants's Q2 2025 Portfolio in Review

As of Q2 2025, First Heartland Consultants held 525 positions worth $1.12B, up 16% from $969M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

First Heartland Consultants deployed $80.1M of net new capital in Q2 2025, opening 86 new positions and adding to 241 existing holdings. Its largest new stake was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.

By sector, the portfolio is most concentrated in Technology at 3.9% of assets, up from 3.8% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was First Trust Morningstar Dividend Leaders Index Fund, an estimated $10.7M trimmed.

  • First Heartland Consultants's largest Q2 2025 buy was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.
  • First Heartland Consultants added most to iShares S&P 500 Growth ETF in Q2 2025, an estimated $8.29M increase.
  • First Heartland Consultants's biggest Q2 2025 reduction was First Trust Morningstar Dividend Leaders Index Fund, cutting an estimated $10.7M.
  • First Heartland Consultants fully exited iShares MSCI Emerging Markets ex China ETF in Q2 2025, selling an estimated $12.4M.
  • First Heartland Consultants's ten largest holdings make up 26% of its $1.12B portfolio in Q2 2025.
  • First Heartland Consultants opened 86 new positions and closed 22 in Q2 2025.
  • First Heartland Consultants's portfolio value rose 16% quarter-over-quarter to $1.12B.

Based on First Heartland Consultants's 13F filing for Q2 2025, filed 15 Aug 2025.