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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+0.59%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$975M
AUM Growth
+$45M
Cap. Flow
+$99.7M
Cap. Flow %
10.23%
Top 10 Hldgs %
26.25%
Holding
517
New
64
Increased
206
Reduced
158
Closed
69

Top Buys

Rank Stock Value
1
TDG icon
TransDigm Group
TDG
+$51.1M
2
FLGV icon
Franklin US Treasury Bond ETF
FLGV
+$15.6M
3
UCON icon
First Trust Smith Unconstrained Bond ETF
UCON
+$12.6M
4
QCAP
FT Vest Nasdaq-100 Conservative Buffer ETF - April
QCAP
+$10.1M
5
VXF icon
Vanguard Extended Market ETF
VXF
+$9.7M

Top Sells

Rank Stock Value
1
FIXD icon
First Trust Smith Opportunistic Fixed Income ETF
FIXD
+$15.4M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$11.7M
3
JUCY icon
Aptus Enhanced Yield ETF
JUCY
+$6.66M
4
VUG icon
Vanguard Morningstar Growth ETF
VUG
+$6.4M
5
SPGM icon
State Street SPDR Portfolio MSCI Global Stock Market ETF
SPGM
+$6.18M

Sector Composition

Rank Sector Weight
1 Technology 4.49%
2 Consumer Discretionary 2.39%
3 Financials 1.9%
4 Healthcare 1.08%
5 Communication Services 1.05%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
BND icon
51
Vanguard Total Bond Market
BND
$161B
$4.93M 0.51%
68,533
+4,172
+6% +$305K
FDL icon
52
First Trust Morningstar Dividend Leaders Index Fund
FDL
$7.84B
$4.89M 0.5%
121,434
+3,475
+3% +$146K
VB icon
53
Vanguard Morningstar Small-Cap ETF
VB
$82.7B
$4.71M 0.48%
19,615
+773
+4% +$190K
IUSB icon
54
iShares Core Universal USD Bond ETF
IUSB
$43.3B
$4.69M 0.48%
103,729
+1,065
+1% +$48.9K
TBIL
55
F/m US Treasury 3 Month Bill Fund
TBIL
$7.24B
$4.11M 0.42%
82,413
-14,257
-15% -$712K
MTUM icon
56
iShares MSCI USA Momentum Factor ETF
MTUM
$25.5B
$4M 0.41%
19,352
+18,007
+1,339% +$3.77M
RLY icon
57
State Street Multi-Asset Real Return ETF
RLY
$1.29B
$3.9M 0.4%
+144,270
New +$4.09M
SNOV icon
58
FT Vest US Small Cap Moderate Buffer ETF November
SNOV
$118M
$3.8M 0.39%
+164,516
New +$3.84M
QUAL icon
59
iShares MSCI USA Quality Factor ETF
QUAL
$48.1B
$3.8M 0.39%
21,336
+10,041
+89% +$1.82M
JUCY icon
60
Aptus Enhanced Yield ETF
JUCY
$328M
$3.55M 0.36%
156,030
-288,723
-65% -$6.66M
IJJ icon
61
iShares S&P Mid-Cap 400 Value ETF
IJJ
$9.03B
$3.45M 0.35%
27,632
+23,878
+636% +$3.05M
IYF icon
62
iShares US Financials ETF
IYF
$4.39B
$3.45M 0.35%
31,204
+2,556
+9% +$285K
WMT icon
63
Walmart Inc
WMT
$890B
$3.39M 0.35%
37,529
-2,221
-6% -$193K
FV icon
64
First Trust Dorsey Wright Focus 5 ETF
FV
$3.77B
$3.39M 0.35%
57,358
+2,927
+5% +$175K
IYY icon
65
iShares Dow Jones US ETF
IYY
$3.07B
$3.38M 0.35%
23,631
-111
-0.5% -$16K
DYNF icon
66
BlackRock US Equity Factor Rotation ETF
DYNF
$40.2B
$3.35M 0.34%
65,436
+29,961
+84% +$1.54M
XDEC icon
67
FT Vest US Equity Enhance & Moderate Buffer ETF December
XDEC
$204M
$3.3M 0.34%
88,436
+58,865
+199% +$2.18M
NJUL icon
68
Innovator Growth-100 Power Buffer ETF July
NJUL
$260M
$3.19M 0.33%
50,867
+252
+0.5% +$15.6K
SHY icon
69
iShares 1-3 Year Treasury Bond ETF
SHY
$25.5B
$3.18M 0.33%
+38,836
New +$3.19M
BLV icon
70
Vanguard Long-Term Bond ETF
BLV
$5.74B
$3.11M 0.32%
45,516
+2,874
+7% +$205K
VMBS icon
71
Vanguard Mortgage-Backed Securities ETF
VMBS
$15.7B
$2.96M 0.3%
65,294
+5,291
+9% +$243K
LLY icon
72
Eli Lilly
LLY
$1.06T
$2.96M 0.3%
3,831
-100
-3% -$82.8K
VWO icon
73
Vanguard FTSE Emerging Markets ETF
VWO
$126B
$2.94M 0.3%
66,735
+5,208
+8% +$242K
RSP icon
74
Invesco S&P 500 Equal Weight ETF
RSP
$99.1B
$2.93M 0.3%
16,709
+11,739
+236% +$2.12M
NAPR icon
75
Innovator Growth-100 Power Buffer ETF April
NAPR
$212M
$2.86M 0.29%
56,825
-2,544
-4% -$127K
1 2
3
4 5

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MSA
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CET
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ICM
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CCM
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TNBTD
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MCP
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SG
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First Heartland Consultants's Q4 2024 Portfolio in Review

As of Q4 2024, First Heartland Consultants held 517 positions worth $975M, up 4.8% from $930M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

First Heartland Consultants deployed $99.7M of net new capital in Q4 2024, opening 64 new positions and adding to 206 existing holdings. Its largest new stake was Franklin US Treasury Bond ETF: 764,414 shares worth $15.4M.

By sector, the portfolio is most concentrated in Technology at 4.5% of assets, down from 4.9% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was First Trust Smith Opportunistic Fixed Income ETF, an estimated $15.4M trimmed.

  • First Heartland Consultants's largest Q4 2024 buy was Franklin US Treasury Bond ETF: 764,414 shares worth $15.4M.
  • First Heartland Consultants added most to TransDigm Group in Q4 2024, an estimated $51.1M increase.
  • First Heartland Consultants's biggest Q4 2024 reduction was First Trust Smith Opportunistic Fixed Income ETF, cutting an estimated $15.4M.
  • First Heartland Consultants fully exited State Street SPDR Portfolio MSCI Global Stock Market ETF in Q4 2024, selling an estimated $6.18M.
  • First Heartland Consultants's ten largest holdings make up 26% of its $975M portfolio in Q4 2024.
  • First Heartland Consultants opened 64 new positions and closed 69 in Q4 2024.
  • First Heartland Consultants's portfolio value rose 4.8% quarter-over-quarter to $975M.

Based on First Heartland Consultants's 13F filing for Q4 2024, filed 18 Feb 2025.