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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+0.59%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$975M
AUM Growth
+$45M
Cap. Flow
+$99.7M
Cap. Flow %
10.23%
Top 10 Hldgs %
26.25%
Holding
517
New
64
Increased
206
Reduced
158
Closed
69

Top Buys

Rank Stock Value
1
TDG icon
TransDigm Group
TDG
+$51.1M
2
FLGV icon
Franklin US Treasury Bond ETF
FLGV
+$15.6M
3
UCON icon
First Trust Smith Unconstrained Bond ETF
UCON
+$12.6M
4
QCAP
FT Vest Nasdaq-100 Conservative Buffer ETF - April
QCAP
+$10.1M
5
VXF icon
Vanguard Extended Market ETF
VXF
+$9.7M

Top Sells

Rank Stock Value
1
FIXD icon
First Trust Smith Opportunistic Fixed Income ETF
FIXD
+$15.4M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$11.7M
3
JUCY icon
Aptus Enhanced Yield ETF
JUCY
+$6.66M
4
VUG icon
Vanguard Morningstar Growth ETF
VUG
+$6.4M
5
SPGM icon
State Street SPDR Portfolio MSCI Global Stock Market ETF
SPGM
+$6.18M

Sector Composition

Rank Sector Weight
1 Technology 4.49%
2 Consumer Discretionary 2.39%
3 Financials 1.9%
4 Healthcare 1.08%
5 Communication Services 1.05%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
FDN icon
376
First Trust Dow Jones Internet Index Fund ETF
FDN
$5.34B
$260K 0.03%
5,009
+2,122
+74% +$496K
YDEC icon
377
FT Vest International Equity Moderate Buffer ETF December
YDEC
$166M
$260K 0.03%
11,500
+58
+0.5% +$1.37K
CZA icon
378
Invesco Zacks Mid-Cap ETF
CZA
$192M
$259K 0.03%
2,491
+12
+0.5% +$1.31K
ADP icon
379
Automatic Data Processing
ADP
$108B
$258K 0.03%
883
-1,083
-55% -$320K
NEAR icon
380
iShares Short Maturity Bond ETF
NEAR
$4.88B
$258K 0.03%
5,113
-22,475
-81% -$1.14M
SDOG icon
381
ALPS Sector Dividend Dogs ETF
SDOG
$1.43B
$257K 0.03%
4,540
– –
TTD icon
382
Trade Desk
TTD
$6.49B
$256K 0.03%
2,181
– –
EXC icon
383
Exelon
EXC
$47B
$256K 0.03%
6,790
-128
-2% -$4.96K
RTX icon
384
RTX Corp
RTX
$301B
$254K 0.03%
2,194
+22
+1% +$2.66K
EMB icon
385
iShares JPMorgan USD Emerging Markets Bond ETF
EMB
$15B
$254K 0.03%
2,849
+216
+8% +$19.7K
BABA icon
386
Alibaba
BABA
$308B
$253K 0.03%
2,987
-421
-12% -$39.8K
SCHG icon
387
Schwab US Large-Cap Growth ETF
SCHG
$62.9B
$252K 0.03%
9,032
+568
+7% +$15.5K
BKNG icon
388
Booking.com
BKNG
$161B
$252K 0.03%
1,275
– –
MUNI icon
389
PIMCO Intermediate Municipal Bond Active Exchange-Traded Fund
MUNI
$3.12B
$249K 0.03%
4,822
-335
-6% -$17.5K
VOOG icon
390
Vanguard S&P 500 Growth ETF
VOOG
$27.3B
$247K 0.03%
+4,056
New +$243K
TOL icon
391
Toll Brothers
TOL
$14.5B
$247K 0.03%
1,959
-200
-9% -$29.7K
HYMB icon
392
State Street SPDR Nuveen ICE High Yield Municipal Bond ETF
HYMB
$3.36B
$246K 0.03%
9,599
+1,664
+21% +$43.2K
TSM icon
393
TSMC
TSM
$2.18T
$244K 0.03%
1,236
+50
+4% +$9.68K
INOV icon
394
Innovator International Developed Power Buffer ETF November
INOV
$38M
$242K 0.02%
+8,448
New +$247K
MDYG icon
395
State Street SPDR S&P 400 Mid Cap Growth ETF
MDYG
$2.94B
$238K 0.02%
2,739
-60
-2% -$5.4K
IXC icon
396
iShares Global Energy ETF
IXC
$2.62B
$237K 0.02%
6,203
+1,189
+24% +$48.7K
COP icon
397
ConocoPhillips
COP
$141B
$236K 0.02%
+2,381
New +$253K
LUV icon
398
Southwest Airlines
LUV
$23B
$235K 0.02%
6,985
-148
-2% -$4.72K
PANW icon
399
Palo Alto Networks
PANW
$297B
$234K 0.02%
+1,284
New +$243K
DMAR icon
400
FT Vest US Equity Deep Buffer ETF March
DMAR
$459M
$233K 0.02%
6,113
– –
14 15
16
17 18

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MSA
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CET
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ICM
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CCM
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TNBTD
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MCP
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First Heartland Consultants's Q4 2024 Portfolio in Review

As of Q4 2024, First Heartland Consultants held 517 positions worth $975M, up 4.8% from $930M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

First Heartland Consultants deployed $99.7M of net new capital in Q4 2024, opening 64 new positions and adding to 206 existing holdings. Its largest new stake was Franklin US Treasury Bond ETF: 764,414 shares worth $15.4M.

By sector, the portfolio is most concentrated in Technology at 4.5% of assets, down from 4.9% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was First Trust Smith Opportunistic Fixed Income ETF, an estimated $15.4M trimmed.

  • First Heartland Consultants's largest Q4 2024 buy was Franklin US Treasury Bond ETF: 764,414 shares worth $15.4M.
  • First Heartland Consultants added most to TransDigm Group in Q4 2024, an estimated $51.1M increase.
  • First Heartland Consultants's biggest Q4 2024 reduction was First Trust Smith Opportunistic Fixed Income ETF, cutting an estimated $15.4M.
  • First Heartland Consultants fully exited State Street SPDR Portfolio MSCI Global Stock Market ETF in Q4 2024, selling an estimated $6.18M.
  • First Heartland Consultants's ten largest holdings make up 26% of its $975M portfolio in Q4 2024.
  • First Heartland Consultants opened 64 new positions and closed 69 in Q4 2024.
  • First Heartland Consultants's portfolio value rose 4.8% quarter-over-quarter to $975M.

Based on First Heartland Consultants's 13F filing for Q4 2024, filed 18 Feb 2025.