First Heartland Consultants’s Booking.com BKNG Stock Holding History

Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake
Trade Value Portfolio Weight Portfolio Position
2025
Q4
Sell
-925
Closed -$204K 535
2025
Q3
$204K Sell
925
-25
-3% -$5.58K 0.02% 502
2025
Q2
$218K Buy
+950
New +$195K 0.02% 457
2025
Q1
Sell
-1,275
Closed -$252K 442
2024
Q4
$252K Hold
1,275
0.03% 388
2024
Q3
$213K Buy
+1,275
New +$196K 0.02% 423
2018
Q1
Sell
-5,625
Closed -$391K 262
2017
Q4
$391K Sell
5,625
-2,400
-30% -$174K 0.12% 186
2017
Q3
$588K Sell
8,025
-250
-3% -$19K 0.14% 190
2017
Q2
$619K Sell
8,275
-250
-3% -$18.3K 0.16% 171
2017
Q1
$607K Sell
8,525
-2,050
-19% -$135K 0.17% 165
2016
Q4
$620K Buy
10,575
+200
+2% +$11.9K 0.19% 147
2016
Q3
$611K Sell
10,375
-2,525
-20% -$141K 0.18% 142
2016
Q2
$644 Buy
12,900
+4,750
+58% +$247K 0.07% 124
2016
Q1
$420K Sell
8,150
-1,650
-17% -$79K 0.16% 161
2015
Q4
$500K Sell
9,800
-125
-1% -$6.6K 0.19% 135
2015
Q3
$491K Sell
9,925
-175
-2% -$8.7K 0.21% 134
2015
Q2
$465 Hold
10,100
0.13% 150
2015
Q1
$470K Buy
+10,100
New +$452K 0.18% 143

Other funds holding BKNG

First Heartland Consultants's BKNG Position: Q4 2025 in Review

First Heartland Consultants sold out of Booking.com (BKNG) in Q4 2025, closing a stake of 925 shares — an estimated $204K sold.

First Heartland Consultants first reported a position in BKNG in Q1 2015 and held it in 16 quarters. The position peaked at $620K in Q4 2016. 2,024 funds tracked by Wall St. Rank hold BKNG as of Q4 2025.

  • First Heartland Consultants reported no remaining Booking.com position as of Q4 2025 after selling out during the quarter.
  • First Heartland Consultants sold 925 Booking.com shares in Q4 2025, an estimated $204K.
  • First Heartland Consultants first reported a position in Booking.com in Q1 2015 and held it in 16 quarters.
  • First Heartland Consultants's Booking.com position peaked at $620K in Q4 2016.
  • 2,024 funds tracked by Wall St. Rank held Booking.com as of Q4 2025.

Based on First Heartland Consultants's 13F filing for Q4 2025, filed 9 Jan 2026.