Booking.comBKNG
About: Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Employees: 24,500
Fund manager confidence
Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)
17% more first-time investments, than exits
New positions opened: 156 | Existing positions closed: 133
15% more call options, than puts
Call options by funds: $8.12B | Put options by funds: $7.04B
7% more repeat investments, than reductions
Existing positions increased: 691 | Existing positions reduced: 643
0.71% less ownership
Funds ownership: 89.56% [Q4 2024] → 88.85% (-0.71%) [Q1 2025]
1% less funds holding
Funds holding: 1,840 [Q4 2024] → 1,826 (-14) [Q1 2025]
7% less funds holding in top 10
Funds holding in top 10: 90 [Q4 2024] → 84 (-6) [Q1 2025]
9% less capital invested
Capital invested by funds: $148B [Q4 2024] → $134B (-$13.3B) [Q1 2025]
Research analyst outlook
14 Wall Street Analysts provided 1 year price targets over the past 3 months
14 analyst ratings
B of A Securities Justin Post | 10%upside $5,820 | Neutral Maintained | 9 Jun 2025 |
JP Morgan Doug Anmuth | 13%upside $6,000 | Overweight Maintained | 4 Jun 2025 |
B. Riley Securities Naved Khan | 15%upside $6,100 | Buy Maintained | 30 Apr 2025 |
Wells Fargo Ken Gawrelski | 11%downside $4,692 | Equal-Weight Maintained | 30 Apr 2025 |
RBC Capital Brad Erickson | 11%upside $5,900 | Outperform Reiterated | 30 Apr 2025 |
Financial journalist opinion
Based on 20 articles about BKNG published over the past 30 days









