BKNG icon

Booking.com

5,298.38 USD
-163.57
2.99%
At close Jun 13, 4:00 PM EDT
After hours
5,298.38
+0.00
0.00%
1 day
-2.99%
5 days
-5.41%
1 month
0.68%
3 months
23.35%
6 months
1.35%
Year to date
7.57%
1 year
37.40%
5 years
220.98%
10 years
350.79%
 

About: Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.

Employees: 24,500

0
Funds holding %
of 7,296 funds
0
Analysts bullish %
of 14 analysts

Fund manager confidence

Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)

17% more first-time investments, than exits

New positions opened: 156 | Existing positions closed: 133

15% more call options, than puts

Call options by funds: $8.12B | Put options by funds: $7.04B

7% more repeat investments, than reductions

Existing positions increased: 691 | Existing positions reduced: 643

0.71% less ownership

Funds ownership: 89.56% [Q4 2024] → 88.85% (-0.71%) [Q1 2025]

1% less funds holding

Funds holding: 1,840 [Q4 2024] → 1,826 (-14) [Q1 2025]

7% less funds holding in top 10

Funds holding in top 10: 90 [Q4 2024] → 84 (-6) [Q1 2025]

9% less capital invested

Capital invested by funds: $148B [Q4 2024] → $134B (-$13.3B) [Q1 2025]

Research analyst outlook

14 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target
$4,440
16%
downside
Avg. target
$5,456
3%
upside
High target
$6,100
15%
upside

14 analyst ratings

positive
64%
neutral
36%
negative
0%
B of A Securities
Justin Post
10%upside
$5,820
Neutral
Maintained
9 Jun 2025
JP Morgan
Doug Anmuth
13%upside
$6,000
Overweight
Maintained
4 Jun 2025
B. Riley Securities
Naved Khan
15%upside
$6,100
Buy
Maintained
30 Apr 2025
Wells Fargo
Ken Gawrelski
11%downside
$4,692
Equal-Weight
Maintained
30 Apr 2025
RBC Capital
Brad Erickson
11%upside
$5,900
Outperform
Reiterated
30 Apr 2025

Financial journalist opinion

Based on 20 articles about BKNG published over the past 30 days

Neutral
PRNewsWire
2 days ago
Booking.com and Etraveli Group Extend Strategic Partnership
NORWALK, Conn. , June 12, 2025 /PRNewswire/ -- Booking Holdings (NASDAQ: BKNG) today announced an eight-year extension of Booking.com's existing and long-standing commercial partnership with Etraveli Group, building on a successful collaboration first established in 2019.
Booking.com and Etraveli Group Extend Strategic Partnership
Negative
Seeking Alpha
2 days ago
Sell Alert: REITs Getting Disrupted By The AI Revolution
The AI revolution will disrupt real estate. Some property sectors could face severe pain. I highlight popular REITs to avoid.
Sell Alert: REITs Getting Disrupted By The AI Revolution
Positive
The Motley Fool
3 days ago
The Smartest Dividend Stocks to Buy With $5,700 Right Now
Buying stocks is especially fun when you're a dividend investor. Every share means more annual dividend income for your portfolio.
The Smartest Dividend Stocks to Buy With $5,700 Right Now
Positive
Zacks Investment Research
4 days ago
Why Booking Holdings (BKNG) is a Top Momentum Stock for the Long-Term
The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.
Why Booking Holdings (BKNG) is a Top Momentum Stock for the Long-Term
Positive
Zacks Investment Research
5 days ago
Here's Why Booking Holdings (BKNG) is a Strong Growth Stock
The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.
Here's Why Booking Holdings (BKNG) is a Strong Growth Stock
Neutral
PRNewsWire
5 days ago
UrVenue and OpenTable Expand Integration to Unlock Access to Premium Restaurant Reservations for Hotel Guests
First-of-its-kind integration gives hotels the ability to offer in-house guests priority access to OpenTable reservations and experiences via UrVenue's Itinerary Builder; Visit UrVenue at HITEC Indianapolis June 17 to 19 in Booth #1100 LAS VEGAS , June 9, 2025 /PRNewswire/ --  UrVenue , the leading booking technology provider for hospitality experiences, today announced an expanded partnership with OpenTable , a global leader in restaurant technology. Building on their successful 2021 integration – which unified dining reservations with resort activities – this expanded collaboration gives hotels the ability to offer guests, both those that are already on-property and with upcoming stays, priority access to premium OpenTable reservations directly through UrVenue's Itinerary Builder as part of the pre-arrival journey.
UrVenue and OpenTable Expand Integration to Unlock Access to Premium Restaurant Reservations for Hotel Guests
Positive
MarketBeat
1 week ago
5 Earnings Season Winners With More Upside on the Way
Earnings season has come and gone, and many prominent companies surprised analysts with impressive Q1 earnings strength. Despite unpredictable tariffs, a weakening dollar, and ISM survey comments that suggest Armageddon is imminent, the S&P 500 continues to chug along toward its February all-time high.
5 Earnings Season Winners With More Upside on the Way
Positive
Zacks Investment Research
1 week ago
Booking Holdings Inc. (BKNG) Is a Trending Stock: Facts to Know Before Betting on It
Recently, Zacks.com users have been paying close attention to Booking Holdings (BKNG). This makes it worthwhile to examine what the stock has in store.
Booking Holdings Inc. (BKNG) Is a Trending Stock: Facts to Know Before Betting on It
Neutral
Seeking Alpha
1 week ago
Booking Holdings Inc. (BKNG) Presents at Bank of America Securities 2025 Global Technology Conference (Transcript)
Bookings Holdings Inc. (NASDAQ:BKNG ) Bank of America Securities 2025 Global Technology Conference June 4, 2025 2:20 PM ET Company Participants Ewout Lucien Steenbergen - Executive VP & CFO Conference Call Participants Justin Post - BofA Securities, Research Division Justin Post Thank you, everyone, for joining us. We are very happy to have Ewout Steenbergen, did I pronounce it right, I hope, for a little Q&A with Booking.
Booking Holdings Inc. (BKNG) Presents at Bank of America Securities 2025 Global Technology Conference (Transcript)
Positive
Zacks Investment Research
1 week ago
Is It Worth Investing in Booking Holdings (BKNG) Based on Wall Street's Bullish Views?
When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?
Is It Worth Investing in Booking Holdings (BKNG) Based on Wall Street's Bullish Views?
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