Booking.com (BKNG)

• Market cap: $166B
• 1 day: 3.87%
• 5 days: 8.35%
• 1 month: 10.69%
• 3 months: 6.81%
• 6 months: 14.23%
• Year to date: 3.53%
• 1 year: 47.72%
• 5 years: 244.41%
• 10 years: 311.96%
• Sector: Consumer Discretionary
• Industry: Travel Services

About: Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.

Employees: 24,300

Fund manager confidence

Based on 2024 Q4 regulatory disclosures by fund managers ($100M+ AUM)

238% more first-time investments, than exits

New positions opened: 267 | Existing positions closed: 79

24% more funds holding in top 10

Funds holding in top 10: 72 [Q3] → 89 (+17) [Q4]

20% more capital invested

Capital invested by funds: $123B [Q3] → $148B (+$24.4B) [Q4]

11% more call options, than puts

Call options by funds: $12.1B | Put options by funds: $10.9B

9% more funds holding

Funds holding: 1,672 [Q3] → 1,827 (+155) [Q4]

1.52% more ownership

Funds ownership: 87.96% [Q3] → 89.48% (+1.52%) [Q4]

16% less repeat investments, than reductions

Existing positions increased: 578 | Existing positions reduced: 685

Research analyst outlook

17 Wall Street Analysts provided 1 year price targets over the past 3 months

• Low target: $4,330 15% downside
• Avg. target: $5,477 7% upside
• High target: $6,100 20% upside

17 analyst ratings

• positive: 13 76%
• neutral: 4 24%
• negative: 0 0%

B. Riley Securities Naved Khan 44% 1-year accuracy 11 / 25 met price target	20% upside $6,100	Buy Maintained	30 Apr 2025
Wells Fargo Ken Gawrelski 59% 1-year accuracy 30 / 51 met price target	8% downside $4,692	Equal-Weight Maintained	30 Apr 2025
RBC Capital Brad Erickson 45% 1-year accuracy 27 / 60 met price target	16% upside $5,900	Outperform Reiterated	30 Apr 2025
BMO Capital Brian Pitz 51% 1-year accuracy 26 / 51 met price target	12% upside $5,700	Outperform Maintained	30 Apr 2025
JMP Securities John Colantuoni 53% 1-year accuracy 9 / 17 met price target	12% upside $5,700	Market Outperform Maintained	30 Apr 2025