Booking.com

BKNG

Market cap $167B

In the most recent trading session, Booking Holdings (BKNG) closed at $5, indicating a +1.82% shift from the previous trading day.

What would a “normal” economy look like in 2026? For starters, many investors would like to see the recent sector rotation continue.

The latest trading day saw Booking Holdings (BKNG) settling at $5, representing a -1.32% change from its previous close.

Eastern Europe Set to Dominate Travel Amid Lower Fares & Improved Accessibility BOSTON , Dec. 22, 2025 /PRNewswire/ -- KAYAK , the world's leading travel search engine, today released its highly anticipated 2026 Travel Trends Forecast , an exclusive analysis powered by millions of searches and a first look at KAYAK's forward-looking travel insights. The forecast signals a year of exploration driven by increasing travel interest, lower airfares and emerging global hotspots.

Shares of Booking Holdings have experienced a sizable rally over the last eight months. Long-term secular trends and company-specific efforts (e.g., Connected Trips and cost savings programs) can support continued adjusted EPS growth in the teens for the foreseeable future. Booking Holdings enjoys an A- S&P credit rating with a stable outlook.

Artificial intelligence is beginning to reshape how hotel rooms may soon be searched and booked, as emerging platforms like DirectBooker seek to give AI agents direct, real-time access to hotel rates, availability, and amenities.

Rate cuts, global events and resilient demand are setting the stage for stronger U.S. travel spending in 2026.

Booking Holdings (BKNG) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

Non-Alcoholic brewing pioneer teams up with OpenTable; celebrates moderation by bringing people together at bars, restaurants, and dining tables MILFORD, Conn. and SAN DIEGO , Dec. 17, 2025 /PRNewswire/ -- Athletic Brewing Company , America's largest dedicated non-alcoholic brewer, today announced the return of its Athletic January campaign, a month-long celebration of moderation and mindfulness.

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.