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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+11.09%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$602M
AUM Growth
+$74M
Cap. Flow
+$29.5M
Cap. Flow %
4.91%
Top 10 Hldgs %
30.74%
Holding
359
New
62
Increased
126
Reduced
138
Closed
18

Top Buys

Rank Stock Value
1
FLV icon
American Century Focused Large Cap Value ETF
FLV
+$21.2M
2
FNY icon
First Trust Mid Cap Growth AlphaDEX Fund
FNY
+$10.7M
3
SPTL icon
State Street SPDR Portfolio Long Term Treasury ETF
SPTL
+$7.68M
4
CXSE icon
WisdomTree Trust WisdomTree China ex-State-Owned Enterprises Fund
CXSE
+$7.45M
5
SPYM
State Street SPDR Portfolio S&P 500 ETF
SPYM
+$6.07M

Top Sells

Rank Stock Value
1
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$21.9M
2
RWL icon
Invesco S&P 500 Revenue ETF
RWL
+$15.6M
3
SMMU icon
PIMCO Short Term Municipal Bond Active Exchange-Traded Fund
SMMU
+$6.64M
4
FTSM icon
First Trust Enhanced Short Maturity ETF
FTSM
+$6.41M
5
SPIP icon
State Street SPDR Portfolio TIPS ETF
SPIP
+$5.84M

Sector Composition

Rank Sector Weight
1 Technology 4.36%
2 Consumer Discretionary 3.57%
3 Financials 1.7%
4 Healthcare 1.38%
5 Communication Services 1.19%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
ILCG icon
276
iShares Morningstar Growth ETF
ILCG
$3.26B
$256K 0.04%
4,420
+5
+0.1% +$277
SCHD icon
277
Schwab US Dividend Equity ETF
SCHD
$107B
$256K 0.04%
11,958
+1,098
+10% +$22.3K
CVS icon
278
CVS Health
CVS
$122B
$255K 0.04%
+3,737
New +$243K
VHT icon
279
Vanguard Health Care ETF
VHT
$18.9B
$253K 0.04%
1,129
+148
+15% +$31.6K
SO icon
280
Southern Company
SO
$105B
$252K 0.04%
4,099
+178
+5% +$10.7K
EUDG icon
281
WisdomTree Europe Quality Dividend Growth Fund
EUDG
$70.3M
$251K 0.04%
+8,280
New +$239K
GE icon
282
GE Aerospace
GE
$379B
$250K 0.04%
4,645
-165
-3% -$7.39K
XLI icon
283
State Street Industrial Select Sector SPDR ETF
XLI
$34.5B
$250K 0.04%
+2,828
New +$238K
BIBL icon
284
Inspire 100 ETF
BIBL
$496M
$248K 0.04%
6,788
-31
-0.5% -$1.09K
IXUS icon
285
iShares Core MSCI Total International Stock ETF
IXUS
$60.2B
$248K 0.04%
3,687
-515
-12% -$32.4K
SHYG icon
286
iShares 0-5 Year High Yield Corporate Bond ETF
SHYG
$7.59B
$245K 0.04%
5,381
+817
+18% +$36.5K
MPC icon
287
Marathon Petroleum
MPC
$88.9B
$242K 0.04%
+5,862
New +$210K
DAUG icon
288
FT Vest US Equity Deep Buffer ETF August
DAUG
$374M
$241K 0.04%
7,289
-455
-6% -$14.8K
FPX icon
289
First Trust US Equity Opportunities ETF
FPX
$1.48B
$240K 0.04%
2,027
-120
-6% -$13K
VCLT icon
290
Vanguard Long-Term Corporate Bond ETF
VCLT
$8.75B
$239K 0.04%
+2,151
New +$234K
AEP icon
291
American Electric Power
AEP
$66.7B
$238K 0.04%
2,856
-90
-3% -$7.81K
VTR icon
292
Ventas
VTR
$47B
$237K 0.04%
4,827
+1
+0% +$46
BFT
293
DELISTED
Foley Trasimene Acquisition Corp. II
BFT
$237K 0.04%
+15,677
New +$179K
JPUS
294
JPMorgan Diversified Return US Equity ETF
JPUS
$464M
$236K 0.04%
2,824
-368
-12% -$29.3K
IAU icon
295
iShares Gold Trust
IAU
$64.9B
$235K 0.04%
6,468
-735
-10% -$26.3K
RVNU icon
296
Xtrackers Municipal Infrastructure Revenue Bond Active ETF
RVNU
$144M
$234K 0.04%
8,010
-63
-0.8% -$1.81K
DON icon
297
WisdomTree US MidCap Dividend Fund
DON
$4.07B
$233K 0.04%
6,687
-1,353
-17% -$44K
OLLI icon
298
Ollie's Bargain Outlet
OLLI
$4.82B
$233K 0.04%
2,852
– –
EMB icon
299
iShares JPMorgan USD Emerging Markets Bond ETF
EMB
$14.9B
$231K 0.04%
1,996
-30
-1% -$3.4K
GILD icon
300
Gilead Sciences
GILD
$165B
$227K 0.04%
3,903
-85
-2% -$5.13K
10 11
12
13 14

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First Heartland Consultants's Q4 2020 Portfolio in Review

As of Q4 2020, First Heartland Consultants held 359 positions worth $602M, up 14% from $528M the previous quarter. Its ten largest holdings account for 31% of the portfolio.

First Heartland Consultants deployed $29.5M of net new capital in Q4 2020, opening 62 new positions and adding to 126 existing holdings. Its largest new stake was American Century Focused Large Cap Value ETF: 412,126 shares worth $22.4M.

By sector, the portfolio is most concentrated in Technology at 4.4% of assets, up from 4.1% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was State Street SPDR Portfolio S&P 500 Growth ETF, an estimated $21.9M trimmed.

  • First Heartland Consultants's largest Q4 2020 buy was American Century Focused Large Cap Value ETF: 412,126 shares worth $22.4M.
  • First Heartland Consultants added most to First Trust Mid Cap Growth AlphaDEX Fund in Q4 2020, an estimated $10.7M increase.
  • First Heartland Consultants's biggest Q4 2020 reduction was State Street SPDR Portfolio S&P 500 Growth ETF, cutting an estimated $21.9M.
  • First Heartland Consultants fully exited State Street SPDR Bloomberg High Yield Bond ETF in Q4 2020, selling an estimated $5.42M.
  • First Heartland Consultants's ten largest holdings make up 31% of its $602M portfolio in Q4 2020.
  • First Heartland Consultants opened 62 new positions and closed 18 in Q4 2020.
  • First Heartland Consultants's portfolio value rose 14% quarter-over-quarter to $602M.

Based on First Heartland Consultants's 13F filing for Q4 2020, filed 29 Jan 2021.